Since the establishment of 1837, Tiffany has been aiming at designing original works with amazing beauty. Indeed, Tiffany jewelry can express lovers' feelings, and its original silverware, stationery and table utensils are even more fascinating. Classic design is the definition of Tiffany's works, which means that every stunning and perfect masterpiece can be passed down from generation to generation with eternal charm. Tiffany's designs never cater to the ups and downs of fashion, so they will not fall behind. In fact, she is completely above the trend.

The essence and idea of Tiffany's creation are full of American characteristics: concise and bright lines tell the calm and detached personality and charming elegance. Tiffany's design emphasizes perfection, and she can get inspiration from everything in nature at will, leaving aside triviality and femininity and seeking simplicity and clarity. Harmony, proportion and organization are integrated into every Tiffany design and presented in the most beautiful posture. Soon after its establishment, Tiffany designed a blue packaging box with a white ribbon on it, which became its symbol. 19, at the turn of the 20th century, Tiffany brand used stainless steel jewelry boxes for the first time, and emphasized that they should be silver, not gold.

Tiffany designers have created many extraordinary treasures, from silver tableware to silver ornaments to diamonds. Since the1890s, many celebrities from Astors, Vanderbilt or Mans in the United States have fallen in love with the beautiful Tiffany diamond ornaments. At the same time, celebrities from the theater, sports, European royalty and even Hollywood movie stars also regard Tiffany diamonds as priceless. Tiffany's flagship store in new york has become the location of many movies, the most famous of which is Breakfast at Tiffany's starring Audrey Hepburn.

After experiencing Art Nouveau, decorative arts and today's modern elegant style, Tiffany's jewelry has always been the favorite collection of museums all over the world. Tiffany diamonds are in great demand at auctions all over the world every year. Today, the internationally renowned "Tiffany Colored Yellow Giant Diamond" weighing 65,438+028.54 carats is permanently displayed in Tiffany's flagship store in new york to witness the extraordinary legend of Tiffany's beautiful diamonds.

Since its establishment, Tiffany has launched a classic Tiffany diamond ring, and acquired a large number of French royal jewels at 1887, which consolidated Mr. Tiffany's supreme reputation as "the king of diamonds". In this way, Tiffany's extraordinary gem inheritance has been created, and this great inheritance has cast Tiffany's unshakable diamond authority.

Tiffany currently has only nine stores in Chinese mainland: one in Chengdu, one in Zhuo Zhan, two in Beijing, one in Tianjin, two in Shanghai, one in Qingdao and one in Hangzhou. Tiffany silver jewelry purchased by other means may be fake, please pay attention to identification.

Founder Charles Lewis Tiffany (18 12- 1902)

1837, Charles Lewis Tiffany came to new york from New England with great hopes and dreams. This dream has evolved into a world-famous jewelry store-Tiffany &; Company.

That year, he opened a stationery boutique in new york with a loan of $65,438+0,000 as capital. The business of this shop is booming and expanding gradually, from selling China knickknacks and ceramics to selling watches, clocks, silverware and bronzes. With Tiffany's growing reputation in the world-class gem industry, Charles Tiffany increased the sales of gold and jewelry in the store, thus laying a solid foundation for Tiffany's jewelry business.

Charles TIFFANY has devoted his life to collecting all kinds of exquisite articles that can add luster to special moments in life, and is even more keen on designing souvenirs for world events. He thinks that Tiffany should play an important role in history besides selling exquisite articles.

/kloc-In the middle of the 9th century, Tiffany bought and sold the "diamond belt" and royal jewels of French Queen Marie Antoinette. /kloc-in 0/850, when the first transatlantic cable was laid, Tiffany sold several 4-inch cables as souvenirs to celebrate the arrival of the new world. 1886, the Statue of Liberty arrived in new york Harbor, and Tiffany specially designed an invitation to commemorate the opening ceremony presided over by President Cleveland at that time.

1878, the Tiffany diamond collected in Gambali Ore Yard is the largest and most perfect yellow diamond in the world. Charles Tiffany bought this 287-carat diamond for18,000 dollars, and after processing and cutting, it became a rare 90-faceted diamond weighing 128 carats, reflecting dazzling light.

Besides jewelry, Tiffany is also famous for making silverware. 1867, Tiffany participated in the Paris exhibition and won the first silverware manufacturing champion for the United States awarded to countries outside France.

Brand history Charles Lewis Tiffany, the son of a miller in Connecticut, USA, came to Broadway, New York in 1837, and opened an inconspicuous shop with his partner, dealing in stationery and textiles. At first, it was just a small stationery store, but Charles had great ideals and ambitions, hoping that Tiffany would become a world-class brand. 1853, Charles Tiffany took over the store alone and abbreviated its name as Tiffany &; Co), and focus on jewelry operations. 1886 Tiffany's classic platinum six-claw diamond ring made the world discover the original beauty of jewelry and the charm of minimalist style. At the 1970 Paris World Expo, Tiffany gained global attention as soon as it appeared. Subsequently, under the leadership of Louis Comfort Tiffany, the son of the second generation, it actively participated in world competitions and won many gold medals, making it famous all over the world. From 65438 to 0979, John Lorraine was hired as the third generation design director of Tiffany. He recruited many famous designers and successfully led Tiffany to become a world-famous brand. Its strength is comparable to that of the European jewelry dynasty, and its reputation exceeds that of Cartier, a famous brand in Paris. By the end of19th century, Tiffany's client list included Queen Victoria of England, King of Italy and many famous millionaires in Denmark, Belgium, Greece and the United States. Charles Lewis Tiffany was also named "the king of diamonds", and this reputation has been passed down to this day. 1in the spring of 887, Charles Lewis Tiffany caused a sensation all over the world by buying French crown jewels. Since then, Charles Lewis Tiffany has occupied a prominent and authoritative position in the global high-quality diamond market.

Louis comfort tiffany, son of Charles Tiffany, was born in 1848. Although he doesn't have the unique sales drive of his father, he is also very creative, and Tiffany's jewelry design technology is carried forward in his hands. After studying in Paris, he became a glassware expert, founded Tiffany's studio, and invented the unique spiral texture and polygonal diamond cutting technology, which made the diamond more brilliant. The lighting he designed was also a great success. Louis comfort tiffany has become an outstanding representative of American new technology, making American handicrafts a popular commodity.

Design Concept Since the establishment of 1837, Tiffany has been aiming at designing original works with amazing beauty. Facts have proved that Tiffany jewelry can not only express the feelings of lovers, but also its original silverware, stationery and table utensils are fascinating. "Classic design" is the definition of Tiffany's works, that is, every stunning Tiffany masterpiece can be handed down from generation to generation. Tiffany's design never caters to the ups and downs of fashion, so it will not fall behind, because it is completely above the trend. Tiffany's creative essence and concept are full of American characteristics: simple and bright lines tell the calm and detached clarity and charming elegance. Harmony, proportion and organization can be naturally integrated and presented in every Tiffany design. Tiffany's design emphasizes perfection. It can get inspiration from all things in nature at will, leaving aside trivial and delicate affectations and seeking simplicity and clarity. Every masterpiece embodies the innate frankness, optimism and initial wit of the American people.

Brand file Chinese name: Tiffany

English name: Tiffany Country: USA

Headquarters: new york, USA.

Industry: jewelry and silverware

Product category: diamonds, jewelry, tableware, trinkets.

Date of establishment: 1837 September 18.

Founder: Charles Lewis Tiffany and Teddy Young ◆ Tiffany.

Brand dynamics 2065438+September 2007, Tiffany &; Co. Tiffany officially released 20 17 "Only One" brand-new advertising creative blockbuster.

spokesman

The famous actress Elle Fanning.

The famous musician annie clark.

American supermodel Ka Cameron Russell

Oscar nomination for best actress janellemonae

Model Zo? Kravets

BolshoiBALLet and David Hallberg, the chief dancer of the American Ballet Theatre, wore Tiffany Jean Schlumberger.

The exhibition was released on June 8, 20 17, and Tiffany &; Co. Tiffany held the "This is Tiffany" brand culture exhibition in Beijing. Nini, brand ambassador of Tiffany China, and Mark Chao, brand friend of Tiffany, joined hands with Zhang Ziyi, Ming Xi, Huo Siyan, Lu Yu, Jacky, Ehan Juan, Lv Yan and Xu Weizhou to attend the annual ceremony of "This is Tiffany" brand.

20 16 In August, the theme exhibition of Tiffany's classic diamond ring "Legendary Glory 130" was unveiled in SKP, with movie stars Zhou Dongyu and Shawn Yue attending the opening ceremony.