1. Brand history and popularity: China gold brand has a long history and was founded in 1979. It is a leading enterprise in the gold industry in China. China Jewelry Import and Export Corporation was established in 1985, with a short brand history.

2. Product type and quality: China Gold is mainly engaged in the development, smelting, processing and sales of precious metal mineral resources such as gold and silver. It has a high product quality guarantee. Although China Jewelry Import and Export Corporation also owns many well-known jewelry brands with a wide range of products, it is relatively weak in gold products.

3. Cost-effective ratio: Among the gold products of the same quality, the price of China gold is relatively high, but the product quality is guaranteed, and the brand awareness and reputation are high. In order to increase the market share of Chinese jewelry, Chinese jewelry needs to improve the cost performance of its products to attract more consumers.