At the moment when the material is so rich and varied, "selling goods" has increasingly become a broad requirement of all businesses, and the key to bringing goods is to rely on creative copy, long copy of WeChat official account, short story of friends, and video creative copy of Tik Tok. It is precisely because there are so many requirements that the price of creative copy will rise so much, because it can be directly linked to rights and interests. Why creative copywriting is valuable can be seen from the WeChat business that we are most familiar with. Although many people look down on the agent of WeChat business, we have to admit that the creative copy of WeChat business is really worth learning and learning, and creative copy is the key factor for the survival of WeChat business agents. Pay attention to the circle of friends who represent a WeChat business, sometimes it is inspirational chicken soup, sometimes it is the selling point of marketing products, sometimes it is made by people, sometimes it is a good wife and mother, and sometimes it is filial to her daughter ... In short, it is a creative copy that creates a warm and professional brand image.

Many micro-companies are looking forward to it. In the end, they earn a lot of money, and the success of making money has to be summarized as the creation of creative copywriting. At present, it is the era of specific content marketing, and the demand for copywriting editors is particularly large. From now on, the development prospect of copywriting editor is very broad. Content operation needs copywriting editing, and store decoration such as Tmall Mall, Taobao, JD.COM, etc., and copywriting editing are needed for e-commerce, advertising design and production, and commodity sales in social media communities. If the planning is good, the income is still very good.

Copywriter also has a bottleneck, see if you can get promoted. The first is salary. Under normal circumstances, things like 15000 are limit values, and there must be the title of person in charge. Normal two-year working experience. If you have working experience, you can get 10000. Today's copywriting must understand the skills of internet technology application. In fact, it is a self-media article. The test is the number of fans and the attention to sharing. So practice writing more. At the level of scheme planning, it is more and more comprehensive. It may have been some conference and exhibition planning or something before. Now in addition to the traditional script, you must also know the short video content planning, so the professional skills of radio and television need you to learn. The drainage method of big data produces and manufactures specific content, and you need to understand the communication characteristics inside.

The early copywriting is technology, and the trend of further development is strategic items. It is very biased towards the traditional wisdom of Chinese studies and the ingenuity of military books. We must think from the operation mode of an enterprise, to the capital operation and to the whole industrial chain. Naturally, if you look for internet media, it is also very powerful to start your own business independently and at low cost. What we need to pay attention to is not to be confused by some traditional 4A illusions, but to pay more attention to some enterprise skills of digital marketing communication. In addition, don't blindly imitate the scheme planning skills of large companies, because we have money, and the methods needed by small and medium-sized enterprises are basically useless.

When I first started planning, I wrote cases, made plans and made orders with customers. The ability requirements of junior high school planning include: demand disassembly, communication and coordination ability, and logical deduction of ideas. I have been doing advanced planning for five years. Every time I meet customers, CEOs or leading cadres in charge, I will say what they like to hear. Senior planning ability requirements: Understand the company's strategic planning, how to allocate network resources according to demand, complete the most reasonable allocation of network resources, and achieve satisfactory practical results within the customer's cost budget. I think these tasks are more important for business leaders. I think that only by thinking about the feelings of leading cadres from beginning to end and handling the difficulties faced by leading cadres well can we have a smooth road in the workplace.