P stands for Primary: refers to whether the user role is based on the situational interview of real users.

E stands for empathy: refers to whether the user role contains name, photo and product description, and whether the user role has empathy.

R stands for realism: refers to whether the user character looks like a real person.

S stands for unique: no matter whether each user is unique or not, there are few similarities between them.

Brief introduction of customer portrait:

Customer portrait, also known as user role, has been widely used in various fields as an effective tool to outline the target user and connect the user's needs and design direction.

In the actual operation process, we often use the simplest and most close-to-life words to link the user's attributes, behaviors and expected data transformation. As the virtual representatives of actual users, the user roles formed by user portraits are not established outside the products and markets, and the formed user roles need to be representative to represent the main audiences and target groups of products.