Trade-in means that when consumers buy new goods, if they can give the same kind of secondhand goods to the store, they can get a certain price discount, and the secondhand goods play the role of discount coupons; If consumers can't submit old goods, new goods can only be sold at the original price.
For manufacturers or merchants who use the old-for-new promotion method, the recycled secondhand goods usually have no economic value; The purpose of exchanging old goods for new ones is mainly to eliminate the sales obstacles formed by second-hand goods and prevent consumers from buying new goods because they are reluctant to discard used second-hand goods.
Trade-in promotion involves bicycles, watches, household appliances, furniture, houses, gold jewelry, pressure cookers, water heaters, gas stoves and so on. Even suits, sweaters, sneakers, woks, etc. You can trade in the old for the new.
Main types:
1. When consumers buy new goods, they can only discount the second-hand goods produced by the same brand or manufacturer.
This practice is mainly to give back and stabilize old customers and attract new customers.
When consumers buy new goods, they can discount old goods of any brand.
In recent years, some real estate developers in large and medium-sized cities have even launched a promotion campaign to exchange old houses for new ones, so that consumers can offset part of the price with the original old houses when buying new commercial houses.