How to design a poster for opening a shop to be more attractive? In the era of mobile internet, the speed of information dissemination is getting faster and faster, and everyone receives dozens of times as much information every day. Brush Tik Tok, look at pictures, and every APP page is vying for users' attention. In the era of looking at Yan value, can your poster attract customers' attention for one second? Poster design should not only go online, but also attract users. At the same time, you will get your theme content, poster promotion content and direct purchase or inquiry method in the next second. So how to design it? The following seven points need more attention in the design process. 1, the theme highlights many posters, and you don't know what to sell at a glance. Slogans such as "worry, labor and money" are really attractive, but these six words are too popular, so you should show your identity to users before these six words. Are you a supermarket? Design studio? Clothing store? Or a restaurant. Users can only know the value of "worry-free, labor-saving and money-saving" brought by choosing you if they know their identity clearly. Promotional posters should specify the theme of the event, such as "buy one get one free when opening". Although this theme looks ordinary and bad, the more straightforward the expression is and the lower the reading cost is, the more people are willing to read it. What businesses need is accurate traffic, isn't it? Therefore, accurate traffic starts with accurate poster promotion design. 2. The publicity theme of the project service is clear, so is the project service clear enough? Each theme actually has corresponding picture material, such as the poster above; Summer corresponds to refreshing blue, and the poster of real estate is combined with the atmospheric residential building; Financial management funds use gold+gold coins+professionals who symbolize wealth; Taekwondo enrollment poster is based on China ink painting style, with corresponding service process photos on the back, which is more simple and straightforward. The service content of each project is very accurate, so people can think of the corresponding project when they look at the picture, and the text of the explanation makes the poster more vivid. 3. Have a visual project details. Visual project details include not only the flow chart of the one-page taekwondo course, but also the course description, main features, project details, etc. as well as the autumn remedial classes. After determining the theme, put the corresponding pictures, materials and colors to make the style and theme of the whole poster more compatible. 4. Copywriting is more important than design skills. Good copy can make the whole poster come alive. Some copywriting triggers actions, some copywriting tells users how to buy, and some copywriting hurts users, making them want to act when they see it, and they feel cheated if they don't buy it. KEEP's classic short story "Self-discipline gives me freedom", as well as a long copy, grasps the key expression and makes users what you see is what you get. 5. Endorse a good poster with a theme, copy and materials. If there is a corresponding endorsement of trust, you can also wear it. For example, "200 1 start" is a kind of trust endorsement related to the start year; Focus on the field of logo for more than ten years, more than 800 chain stores nationwide, with a sales volume of 6,543.8+0,000 copies a year. These are all good endorsements of trust. Trust endorsement+copywriting expression adds trust to the whole poster. 6. Contact information; Address+Phone+WeChat QR code Many posters are well designed, and the pictures and colors are beautiful, but there is no specific address, contact number and WeChat QR code, which are all elements that must be added in poster design. Some people put the QR code very small for the so-called beauty, which is called beauty. It's not easy to spread. Nowadays, many people distribute posters in the circle of friends, instead of using the traditional single page, and send them to 100 people with one click, which will soon reach thousands of people. But how many people can open the poster? Do you know how many people are interested after opening it? If they are interested and scan the code, but forget to download the original picture, will they give up scanning the code because of this action? This is worth pondering. Therefore, the QR code should not pursue the so-called beauty, but should be extremely small. Whether it is the receiving code or the WeChat QR code, it should be enlarged, so that users can scan the code for details without downloading. 7. With the development of science and technology, the threshold of poster design is getting lower and lower. Many of them are not professional poster designers, but they can also be made successfully through some apps, such as Maker Sticker, MAKA, WeChat commercial watermark camera, picture itch, picture monster, etc. But some apps don't buy members, and there will be watermarks. We should pay attention to this point, because spread on the Internet, the picture is the signboard of a shop, and a poster with watermark or unclear picture also lowers the grade of the shop. If there are many posters to be made every month, it is suggested that you can choose an APP to buy annual membership and directly make high-definition seamless posters. Similarly, the design styles in these apps are also worthy of reference for beginners in poster design. Similarly, petal net, parcel net and remittance net can also be used as design reference. How do clothing store opening promotions attract popularity? In the opening season of new stores, many clothing stores want to be an instant hit on the opening day, which requires clothing store owners to do a good job in the opening activities of clothing stores. Only when the activity attracts customers can customers pay for consumption, so how can the opening of new stores attract customers the most? The following small series will explain several pre-opening preparations and optional activities to help your bosses win at the starting point.

Preparation before opening

1. Don't forget to publicize when decorating. Many clothing stores waste a lot of marketing opportunities when they decorate. You know, there are a lot of people coming and going in front of your shop these days. At this time, you only need to pull a banner to indicate that there are still a few days left, or put up a poster to introduce the promotion activities of opening a store, which will certainly attract a lot of traffic for the opening day, and will not waste any opportunities to promote the brand.

Opening on weekends is the best time. The choice of opening time is actually very important, because after a good start, business will naturally roll in. Therefore, according to the data analysis, Bian Xiao concluded that the opening effect on Friday and Saturday is undoubtedly the best. You know, people want to shop most in a week, and they want to save money most in these two days. Besides, as I said before, China people have the habit of joining in the fun from the bottom of their hearts, and they like to walk in crowded and lively places. And looking at such a large flow of people, regardless of performance for the time being, I believe that the big brothers are also happy.

3. Entrepreneurship cannot be without atmosphere. There is only one opening, so if you want to do it well, let customers know that we are opening, and we have activities so that they can see it from a distance. Therefore, in order to create an atmosphere, flower baskets are essential, at least not less than eight, and music should be played. If conditions permit, you can also add arches, which can greatly increase the atmosphere of opening, and customers will be happy to enter the door after seeing it.

4. Decoration, exhibition and activities are equally indispensable. Nowadays, people's pursuit of quality of life is getting higher and higher, and their requirements for details are becoming more and more exquisite. Therefore, bosses must improve the decoration and display of their stores in the early stage. Of course, promotional activities are also essential. Don't forget that most people are greedy for petty gain.

Activities at the opening ceremony

1. full reduction activity. Speaking of opening activities, I have to say that the activities are full and reduced. Although it is very old-fashioned, why do so many people like it? Because full reduction activities are the most practical. Of course, if you want to play something new, you can keep reading.

2. Complete delivery activities. You should know that some exquisite small gifts may make girls like them very much, so most people's psychology is that they will buy clothes sooner or later anyway, and it is the same after buying them now. Besides, it's quite affordable for this store to open today. If you spend hundreds, you can give a favorite doll or some household items. Why not?

3. praise the activity. With the continuous development and progress of mobile phones, collecting friends' likes has become popular. If the gifts are powerful enough (which requires the bosses to pay more attention), I believe there are still many customers willing to participate, and this word-by-word marketing strategy only needs about 1000, and the effect is great. Therefore, Bian Xiao suggested that this activity can be used as a warm-up activity during the renovation. When it opens, customers can get gifts from the store with the help of their mobile phone friends.

Step 4 forward gifts. Slightly different from the previous activities, this activity is recommended to be held during the opening period. A picture of the details of the event can be sent to a circle of friends for three consecutive days. First come, first served. Only 100 or 50 copies a day can be divided into several days. I have participated in such activities, and it feels really great. Nowadays, people are having a good time in the WeChat circle of friends, so if you send three pictures to the circle of friends, in fact, most people will click to have a look. Then after reading this rule, I believe that many people can help you advertise for free, and your shop just spends money on a gift.

5. Be polite when entering the store. There are gifts when you enter the store. Even if the value is not high, as long as it is exquisite, I believe that customers can feel your heart and will have a good look at the store before leaving. Even in the worst case, if you can't get into his heart, can't you get into his brain? He will definitely remember your store, don't worry!

6. Other activities. Similar lottery and scratch card activities are actually very interesting, so I won't introduce them one by one. In short, creative, complimentary and interactive activities are undoubtedly the most attractive to customers, which can not only create a high-quality store image, but also make a good start for future operations. I believe that the smart clothing store owner will try his best to make this important opening ceremony.

How to do promotions, posters and coupons in physical stores? When it comes to doing activities in physical stores, the first thought that jumps out of most people's minds is discounts. It seems that there is no other way but to discount. I tell you, discount is the stupidest way of all activities. Once a store decides to start a discount, it means that the store is not far from closing.

Many people say there is no discount. What should I do? Today, I will teach you three methods that are better than discount 1000 times. You have to like them first, collect them and watch them more than ten times.

The first one is called buy one get one free. For example, this thing 100 yuan, you can tell the customer that you spent 100 yuan to buy this thing, and I will give you the same thing. It's called buy one get one free. However, there is a skill in doing this kind of activity, that is, we must find a reason, such as the reason that we cooperate with manufacturers to subsidize together, so as to bury benefits for you to restore the original price in the future. This is more reasonable.

What is the second method called? For example, if you open a clothing store, you say that you spend 300 yuan here, and I give you 300 yuan cash, but I divide this 300 yuan cash into 10 times and return it to 30 yuan every month. In fact, the purpose is to lock in customers and repeatedly enter the store 10 times. You said that after you entered the store 10 times, you have been unable to make any other transactions. The advantage of this method is that it can not only receive a large amount of cash quickly, but also lock in the long-term sustainable consumption of customers.

The third way is to buy something to send a mobile phone or a fuel card, which is called hard currency. For example, my friend Chen, who works in a clothing store, does what others do. Pre-store 9688 in their home, he is a clothing wholesaler, pre-store 9688 in their home, and then give away an Apple mobile phone worth 9688. Through this activity, more than 150 such mobile phones were delivered within one week, but the consumption of these 150 people was locked for two years. So for physical stores, we want to be more attractive, want to explode stores, and even lock in customers.

The lowest way is to give a discount, unless you quit the store in the future, you will get a discount. If you want to continue to do it, I suggest you learn all kinds of eighteen weapons of Ding Dong marketing. These methods are at least 100 times and 10000 times stronger than the discount method. For example, like the three methods we just mentioned above, you should seriously consider whether it can be used in all industries. So doing business, especially opening a physical store, does not mean that my store is just sitting there waiting for customers to come. If you just do this, you will eventually wait for death. We must do it in a clever way.