Up to now, Zhihu has been promoting a platform for high-end people to communicate, and more and more people want to market through Zhihu. Zhihu is also constantly planning its operations, and its business activity pages are gradually being developed, but Zhihu is different from Weibo WeChat. For example, in Zhihu, organizations and institutions are still prohibited from registering accounts, and only individual accounts are allowed. Perhaps it is the limitation of Zhihu that keeps the style of this platform relatively high. Because there are fewer commercial things, there will naturally be more real dry goods. Marketing on Zhihu platform can't stand there naked like Weibo WeChat, but we should master some skills to avoid marketing setbacks that don't adapt to this platform. First, marketing in Zhihu with emotional topics. Why are emotional topics more suitable for marketing in Zhihu? Because the hot topics in Zhihu are often irregular, it is necessary to find a topic that is more suitable for the public. Basically everyone has something to say on this topic. In addition, in Zhihu, only dry goods will show its excellent quality, so the topic of "emotion" is often discussed by professionals and non-professionals. Even programmers can talk about it after dinner. For example, you are promoting a product, which helps to promote emotional growth, or a controversial product may lead to a heated discussion, or talk about the relationship between parents and children. People in any field will have personal experience. This kind of topic is generally not too unpopular, and it is also a good topic for marketing. Secondly, use Zhihu's entrepreneurial craze for marketing. Zhihu is a relatively high-end platform, and many users work in some technology startups, so they can use the topic of entrepreneurship to market themselves on the Zhihu platform. For example, you can publish an article about your entrepreneurial experience in Zhihu, and write out the ups and downs in the entrepreneurial process in detail, because each of us will have some touching stories, which are generally true and popular in Zhihu, and such articles are often long, so you can publicly promote your products by writing such entrepreneurial articles, because this is your own personal experience. Thirdly, the copyright of Zhihu marketing. Zhihu platform is full of highly educated people, and these people often pay more attention to copyright. Therefore, when marketing on Zhihu platform, we must pay attention to copyright issues. If every question or answer you ask is a quotation from others, you need to point out the source of the quotation, including some videos, pictures and terms. If it is quoted in the station, you need to send a private letter to the respondent himself for approval. Of course, if you want to take some unusual routes, you must mainly ask anonymous questions, because anonymous questions on Zhihu will not let others discover your personal information, and it is not easy to expose your identity and the relevance of the questions. In addition, when marketing in Zhihu, we should pay attention to product information exposure. If the product you want to promote is not well-known, when you ask questions on Zhihu, as long as the name of a product appears, it is easy to find that you are doing naked marketing. In this case, we should cleverly hide the product information, rather than deliberately expose our product information to the problem. For example, many companies are making smart homes now, but if the products you make are relatively simple, even if you don't directly expose the product name on them, readers in Zhihu will easily know which company's products are when it comes to the functions of the products. Finally, pay attention to the controversial topic. Many topics in Zhihu are often controversial. It is precisely because of the controversy that all kinds of intellectuals spit on them. Perhaps it is precisely because of this that Zhihu's different sharp views were created. For example, choosing some similar controversial topics when asking questions will often help you spread the popularity of marketing more widely, such as positive and negative attitudes towards Chinese medicine, choice of free love and marriage, views on appearance, differences with parents, children's education and so on. In short, as long as we don't violate the relevant platform system and make good use of some marketing skills in Zhihu, no matter what marketing methods are used, the premise is that the questions and answers should have style, that is, the questions that can really be discussed and the answers that can really bring value, that is, the marketing on Zhihu has a most fundamental goal: to make readers gain something, so that after reading the questions and answers in time, they feel that there seem to be some marketing traces, but the content of receiving goods.