Work five to six days a week, with an average of one or two live broadcasts every day, from 9 am to 12 or 7 pm to 9 pm Beijing time. Each live broadcast lasts two to four hours. Watching live video playback after broadcast is Yan Guanghua's daily work. Compact and busy, but she is very satisfied.

Since the first live broadcast at the end of August, Yan Guanghua has never stopped. She didn't feel tired. Even when she was at work, she browsed the website to collect the shopping needs of foreign consumers, and then looked for the corresponding products of domestic merchants and factories in reverse.

"I will not take the initiative to end the live broadcast. Some people will choose to turn off the camera after the live broadcast arrives, but when I broadcast live, even if the time is up, I will not stop as long as the fans are still there, "Yan Guanghua stressed. "I am not the anchor who broadcasts when I arrive."

Yan Guanghua will learn Li Jiaqi's explanation method in the live broadcast. Describing a khaki fleece coat, she is more willing to tell netizens how it feels to wear it: "It's like a boyfriend holding me" and "It's like touching a puppy". When she gets a dress, she will look for the bright spot of the product according to the pain point of the consumer: "Is there a girl with a special waist?" This winter is very warm, even if you are not tall, you will not look fat.

A friend of the consumer, and this friend happens to like to share good things-this is Yan Guanghua's positioning for himself, and the market feedback is very good. The supplier told her that the fleece coat she explained was sold out directly. "Although there are not many goods in the warehouse, about forty or fifty pieces, I still sold them out through live broadcast." Yan Guanghua cocked his mouth, raised his eyebrows, and his tone was hard to hide.

Yan Guanghua mainly sells women's clothes at present, and the similarities of these goods are all made in China. Yan Guanghua hopes that her live broadcast will help China manufacturers go global better.

"Cross-border live broadcast is still in its infancy. We sell goods to foreign consumers at cost. As low as 65,438+00, you can buy a coat, which is very cheap. Buyers generally feedback that our clothes are of good quality. Many people are our frequent visitors. " Yan Guanghua said.

Yan Guanghua shared her daily work in Tik Tok.

For Yan Guanghua, "cross-border anchor" is her career and a kind of "role": "I hope to be a referee and share my talents with foreign netizens. This is a very meaningful thing. I'm not here to sell them anything, but there are many high-quality products in our country. I hope that netizens all over the world know that I will share it with you at an affordable price. "

"Warm, thick and trendy, put on this black down jacket for me, and you are the coolest girl in the whole street. Ok, on the link 10, I will send you a scarf for the girl who placed the order today! " After a night of continuous live broadcast, the 24-year-old girl is still tireless, speaking at a high speed for the camera, making a final sprint for the overseas traditional promotion "Black Friday" a week later.

Editor Song Yuting proofreads Yang.