1. Brand history: Lao Fengxiang is one of the oldest jewelry brands in China, with a history of over 170 years and a high brand value. Compared with brands with a long history such as Lao Fengxiang, Yujinjin has a low popularity and market share.

2. Products: Lao Fengxiang provides a rich product line, including gold, platinum, diamonds and other jewelry. The product line of Royal Pure Gold is relatively limited, and consumers' choices are not as rich as those of Lao Fengxiang.