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Why is the prime location of the old temple called Jing Rong Building?
Because I borrowed the font name of Qin Yubo, the master of Zhenshen.

The old temple was originally in the Chenghuang Temple. After moving out, in order to reflect the relationship between the old temple gold and the Town God Temple, the font name "Jing Rong" of Qin Yubo, the owner of the Town God Temple, was borrowed.

A scenic building with a new look.

Jing Rong Tower is the landmark building of Yuyuan Mall. It is a three-story building with the style of ancient buildings in Ming and Qing dynasties, which combines the style of temples and gardens, with the simplicity of palaces and the beauty of pavilions.

Old Temple Gold and Good Luck Tree

In order to describe the scenery, we must find out the history of gold in the old temple. 198 1 opened the handicraft shop of the Old Town God Temple in the main hall of the Town God Temple, 1984 was approved to become the first store in Shanghai to resume the operation of gold jewelry after the reform and opening up. Old Temple Gold and Old Temple Handicraft Shop are operating well. In the early 1990s, the annual sales amounted to 1 100 million yuan. Its slogan "Old Temple Gold, Bring You Good Luck" is deeply rooted in people's hearts.

Brilliant ancient temple gold

1994, in order to create conditions for the restoration of Chenghuang Temple, Yuyuan Mall invested 20 million yuan to build a new building and decided to move out of the old temple gold. The naming of this building is quite difficult. Finally, in order to reflect the relationship between the gold of the old temple and the main hall of the Town God Temple, Qin Yubo's large-size "Jing Rong", which ruled the Shanghai Town God Temple for 600 years, was borrowed. "Jing" and "Jin" are homophones, so it is more appropriate to use this name.