1. Co-branded with artists or designers: Chow Tai Fook has cooperated with many famous artists or designers to launch co-branded jewelry. For example, in cooperation with designer VivienneTam, the "VivienneTamxChowTaiFook" series with China red as the main color was launched. This kind of joint cooperation can attract the attention of more art and design lovers.

2. Co-branded with movies and TV series: Chow Tai Fook has also cooperated with movies and TV series for many times to launch co-branded jewelry to attract more young consumers' attention through the exposure of movie stars. For example, Chow Tai Fook once cooperated with the film "The Demon Hunt" to launch a series of jewelry.

3. Co-branding with non-profit organizations and charitable organizations: Chow Tai Fook has also cooperated with non-profit organizations and charitable organizations for many times to launch co-branded jewelry and convey the positive energy of the brand through public welfare. For example, Chow Tai Fook once cooperated with the China Foundation for Poverty Alleviation to launch a series of "Dream Angels" jewelry to help children in poverty-stricken areas.

4. Co-branding with other brands: Chow Tai Fook has also cooperated with other brands many times to launch co-branded jewelry to increase the interactivity and interest of the brand. For example, Chow Tai Fook has cooperated with Disney to launch a series of Mickey Mouse-themed jewelry.