Current location - Plastic Surgery and Aesthetics Network - Jewelry brand - Poster font arrangement-what are the poster text arrangement skills for product promotion?
Poster font arrangement-what are the poster text arrangement skills for product promotion?
How to typeset posters, pictures and words? First of all, we look for good material online, and the quality of the material picture should be high-definition, which is convenient for the next operation.

2

After finding the material, we open the PS software, drag the material picture to the operation area, or open it directly.

three

After dragging the material to the operation area, we first observed the picture and found a blank area on the right side of the picture. We cut out the blank part with a knife.

four

After cutting out the blank area, we can click on the text tool and select the horizontal text tool.

five

After setting the horizontal text area, the feeling is not consistent with the picture, so we use the Enter key to lengthen the input box and turn it into vertical text.

six

Then, we select the text and set the font and color to match the picture.

seven

Then, we drag the text to the left of the poster and rasterize the text to facilitate the next operation.

eight

After the text is rasterized, we continue to select the text, right-click the text or use Ctrl+t to select the deformation function.

nine

According to the principle of local composition, we transform the font into an S-shape and adjust it word by word, subject to the fitting of the picture.

10

Finally, we use the curve tool to highlight the whole picture.

1 1

Ok, today's poster picture text typesetting tutorial. Let's introduce it here for everyone. Let's compare the renderings before and after.

What are the text arrangement skills of product posters? Font selection

There are many styles of fonts, just like smells and sounds, which contain different emotions, meanings and associations. If inappropriate fonts are used in the poster, the effect of information transmission will be greatly reduced, or even become invalid information, affecting the conversion rate.

① Consumers and users of automobiles, razors and game equipment. Mainly men. The poster design of their products can be based on the rough and tough characteristics of men, and choose fonts with thick strokes and strong strokes, such as square, thick, black, simple, Chinese and simple.

② Consumers and users of women's clothing, jewelry and skin care products. Mainly women. The poster design of their products can be based on the characteristics of elegance, softness, exquisiteness and fashion of women. , you can choose a font that is slender, curved, beautiful and changeable.

Promotional products usually need to convey very excited and intense emotions to users, which coincides with the strong impulse and excitement of male characteristics, so a large number of masculine fonts are used in promotional posters, which are heavy and conspicuous.

(4) According to the characteristics of children's cuteness, fun, roundness, liveliness and naughtiness, posters of infant products can choose cute, rounded strokes, playful and irregular fonts.

The consumers of literary clothes, jeans and other products are mainly young people with strong literary atmosphere. The poster design of their products can choose handwritten, retro and elegant fonts according to the characteristics of comfort, quietness and longing for slow life.

Character arrangement and combination

(1) readability of text. The main function of writing is to convey all kinds of information to the public. To achieve this goal, we need to consider the appeal effect of words and give people a clear visual impression. Can be staggered, pay attention to the different color changes of the text and some stroke changes.

(2) Different materials of the text. Combining different backgrounds and products advertised, we can design different materials for the main title text.

③ The color block is superimposed on the bottom of the text. By superimposing color blocks with different shapes and colors at the bottom of the text, the text is more prominent. When the color of the text is too similar to the background, this method can be used to prevent the text from blending into the background.

(4) line decoration. By appropriately adding some lines to the copy part, we can increase the attention of the text, and also make each part of the text clear and clear, with distinct functions.

What are the text arrangement skills of product posters? Global Ivy Bian Xiao will share them with you for the time being. If you are interested in website design, page layout and image processing, I hope this article will be helpful to your study or work. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.

How to design multi-character poster typesetting? How to design multi-character poster typesetting tutorial? Let's take a look. First, ensure the readability of the text. When introducing posters to the audience, we must first ensure readability, especially the readability of fonts. Generally speaking, if you need to show beautiful works of art to the audience, you should put the fonts on the left and right. The audience can read the basic content of the text, but don't add it. Make sure that the font does not change the font size, font style and font color, because for them, they may convey this information to the audience. For example, if you need to design illustrations for children's book covers, you should choose pleasant children's book covers instead of bright children's book covers because they usually like cartoons or cute fonts. Second, paying attention to design and typesetting plays a vital role in book cover design.