In order to provide an elegant and romantic environment for lovers who celebrate Valentine's Day, college students are scheduled to launch Valentine's Day activities on February 14. So do you know how to make a Valentine's Day activity plan for college students? Next, I will bring you a Valentine's Day activity plan for college students. I hope you will like it.
Selected Articles of Valentine's Day Activities Planning Scheme for College Students 1 1. Activity Ideas:
February 14 is Valentine's Day in the west. As people in China cherish folk festivals and western culture more and more, merchants make a big publicity every year, and Valentine's Day has become one of the festivals that couples must celebrate.
Jewelry industry, as one of the main commodities of Valentine's Day, took advantage of the huge business opportunities of Valentine's Day to bring a good start to the Diamond Festival.
Two. Activity time: February 6-February 14.
Third, the theme of the event: Love you forever, accompanied by true love.
Four. Activity information:
Each shopper will be given a rose, and the customer will be given a red envelope (a coupon worth _ _ yuan).
1, "Love You All My Life, This Life is Destiny" strives to create an elegant and romantic wedding for you without worrying about spending money.
Anyone who buys a couple's ring in our shop is half price.
Anyone who buys other diamond ornaments in our shop will be given a set of customized wedding dresses worth RMB 3,700.
Anyone who buys other diamond ornaments in our shop over 5700 yuan will be given a set of romantic wedding photos worth _ _ _ _.
Anyone who buys other diamond ornaments in our shop will get a honeymoon for two with a value of 17000 yuan.
2. "Love me, how long do you dare to promise?" Witness your love, protect it and sublimate it.
Anyone who goes to the store to buy diamond jewelry during the activity can participate in the "promise of love" activity and write down the oath of love. And sign the real names of both parties and press their handprints.
_ _ Jewelry Company promises that after four years, our company can recover the purchased products at the original price with relevant documents. If we don't want to recycle, we can send a piece of jewelry worth _ _ yuan. You can renew the letter of commitment, and you can get diamond jewelry at half the price of the original product after six years.
3. "A Beautiful Marriage in a Romantic Festival"
During the activity, the freezing point price of gold was 0, which benefited the whole city.
X yuan to buy jade and silver ornaments, get _ _ yuan.
4. "Valentine's Day rush"
During the activity, a special gold-inlaid jade snap-up meeting will be held every day from 13 to 14 to 2: 00 noon. The high-grade gold inlaid jade with the original price of _ _ yuan and _ _ yuan only sells for _ _ yuan and _ _ yuan, and each snap-up will sell 13 and 65438+ respectively.
Note: Every time you go to the snap-up meeting, you should advertise 15 minutes in advance to ensure that friends inside and outside the store can hear it.
Selected Valentine's Day Activities for College Students Project 2 Purpose:
Take the opportunity of "Valentine's Day" to launch special offers and live theme shows for different groups of people to enhance brand awareness, establish corporate image and promote jewelry sales.
Activity theme:
Fate is destined to be born with gold _ _
Activity time:
February 65438, 2004
Location:
_ _ Shopping Center, Commercial Store _ _ Gold Shop Counter
Activity content:
I. Publicity activities
Time: February1March-February 14.
1, bride special
Cooperate with _ _ wedding photography shop to launch preferential packages for women who are about to hold weddings. If you buy "three gold" jewelry in _ _ gold shop, you can get a _ _ wedding coupon (guarantee the lowest discount). Take wedding photos in _ _, and you can get _ _ gold shop coupons to attract customers and enjoy customer resources.
2. Send roses or sterling silver jewelry
During the activity, if you buy gold with the amount of 1999 yuan, you will get a pair of sterling silver jewelry or some roses.
Remarks: _ _ clerks need to register. You need to contact the flower shop in advance to buy roses.
3. Free card
Customers who visit the _ _ gold shop on Valentine's Day can apply for membership cards free of charge and enjoy corresponding discounts. (You can enjoy a 6-7 discount when you buy diamonds on the same day)
4. Parent-child plan
Put some plush toys that children like in the children's silver jewelry area. You can get one for free if you buy 999 yuan of gold, and you can get one if you buy 200 yuan children's silver jewelry plus 1 yuan.
Second, on-site activities
Time: February1March-February 14.
1, gold underwear show
3-4 models wear gold underwear of _ _ gold shop to show in the shopping mall. (The runway position is waiting for the approval of the mall)
2. Body painting
The body painting designed by the advertising company should conform to the theme of Valentine's Day and the image of the _ _ gold shop as a whole.
3. Interactive procedures
The emcee of the advertising company will host live interactive programs and design fresh games to attract customers. The winner will receive a small Valentine's Day gift from the gold shop, and the master of ceremonies will organize a live lottery.
4. "Love Language" Wall
Prepare a blackboard and some sticky paper, and decorate a beautiful Valentine's Day background on the blackboard. Passers-by can write down their confessions to their loved ones on small notes and stick them on the blackboard.
Event site layout:
1, the showcase is decorated with romantic magic colored yarn and hung with high-grade romantic balls and ribbons.
Put a heart-shaped happiness door at the small cross in front of the booth, so that guests can feel the warm atmosphere as soon as they enter the booth.
3, high-quality small speakers, do not occupy space, the sound is shocking.
Budget:
Happy Gate: 100 Yuan/piece __2 pieces =200 yuan.
Magic yarn: 25 yuan/meter (calculated according to actual size)
Romantic ball: 35 yuan/piece (according to actual quantity)
Ribbon: 15 yuan/strip (according to actual quantity)
Activity promotion:
First, the SMS platform. From February 5th, SMS will be sent once a day, with different contents, and the activity notice will be sent to the target customers through intensive SMS.
Second, distribute publicity pages. The contents included in the leaflet are: _ _ Valentine's Day promotion in the gold shop, gold underwear display on that day, and prize-winning interaction on the spot. From February 5 th, leaflets will be distributed in major shopping malls and places with heavy traffic.
Third, online publicity. Publish relevant information on free websites such as _ _.
Fourth, media participation. On the day of the event, media reporters with large subscriptions such as _ _ were invited to write press releases to expand the visibility and influence of the event.
Pre-preparation:
First, the gold underwear show. After the mall is approved, contact the headquarters to apply for props and contact the advertising company to make an appointment for models.
Second, determine the preferential items. After the goods are updated, the specific contents of Valentine's Day offers and cooperative merchants' offers will be formulated.
Third, advertising companies submit interactive programs and preside over the process. Negotiate with the advertising company to determine the program flow and schedule on the day of the event. (It is required to add publicity to the brand of _ _ in the interactive program. For example, if the host introduces the `history' of _ _, please ask the audience to answer, and those who answer correctly will receive a small gift. )
Fourth, small gifts. Printing envelopes or gift boxes and other packaging, it is recommended to install cooperative merchant coupons, _ _ coupons or membership cards, small gifts and so on. (Small gifts need to be ordered online)
5. Write a leaflet and give it to the printing factory. After the activity content and preferential measures are determined, write an advertising copy and submit it for production.
Sixth, prepare the required props. In addition to the audio equipment provided by the advertising company, the company also needs to prepare: blackboard, adhesive tape, multicolored fountain pens, gift boxes, roses, cameras, registration books and so on.
Seven, lottery tickets should be printed in advance.
Eight, security issues. _ _ The clerk appointed by the gold shop is mainly responsible for the safety of gold ornaments and needs the assistance of the mall security guards.
Activity effect evaluation:
First, enhance brand awareness. Through programs such as the Golden Underwear Show, we will expand the popularity and reputation of _ _ Gold Store in _ _, let the people fully understand the long history and exquisite skills of _ _ Gold Store, and lay a solid foundation for future promotion.
Second, establish alliances with cooperative businesses. Jewelry and gold related wedding photography will establish a good cooperative relationship with _ _ gold shop through this activity, and create a win-win situation of enjoying customer resources for a long time.
Third, promote sales. Through preferential activities, free cards can attract a group of tourists and establish a member recommendation system. For example, introducing friends to buy jewelry, friends and myself can get certain rewards. Promote the overall sales of gold jewelry with various marketing models.
Selected Works of Valentine's Day Activities Planning for College Students 3 I. Promotion Purpose
Valentine's Day originated in western countries, and now it has been accepted and recognized by China people, which is almost crazy. Through the theme of "Valentine's Day", we should firmly grasp the psychology of "having a lover" and launch commodity promotion and activity promotion to attract tourists, raise awareness and achieve the purpose of sales.
Vigorously carry out the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction concessions.
Second, the promotion time
_ _ _ _ _ _ _ _ _ _ (Valentine's Day)
Third, publicize the agenda.
_ _ _ _ _ _ _ _ _ _ _ (12 days)
Fourth, the promotion theme
1, show love is reasonable.
2. Prepare enough gifts for love to announce the world.
Verb (abbreviation of verb) commodity promotion
Valentine's Day is a special festival for lovers to give gifts to each other. Therefore, commodity promotion should take "sentimental gifts" as the theme, including ornaments, gifts, flowers, boutique series and so on.
Each store should do a good job in creative display, highlight the key display of goods, and ensure the sales of holiday goods.
1, special price of goods
During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.
2. Theme display: _ _ _ _ _ _ _ _ _ _ _
Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.
Requirements:
Valentine's Day theme display, focusing on the exquisite ornaments in the store.
Every shop must pack at least 1 1 set of "jewelry" for theme display.
Six, "deep headdress bouquet"
Promotion time: _ _ _ _ _ _ _ _ _ _ _
1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is handwritten with a fine art pen. Customers who buy jewelry above 80 yuan will be given a flower.
2. Make a price list of "affectionate headdress bouquet"
Prepare packing boxes and wrapping paper in advance, and do a good job of packaging.
3, free delivery service, jewelry requirements exceed 100 yuan, the delivery range does not exceed 2 kilometers.
Seven. Activity promotion:
1, couple balloon collision
Make 100-200 balloons for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).
Cost: 0. 155 yuan/set.
Step 2 give away your membership card
Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: _ _ _ _ _ _)
Pay attention to the registration of membership card information.
Eight. publicize
In order to strengthen the influence of the event, we should do a good job in publicity and attract more customers to actively participate in holiday promotion. Franchisees are free to choose media locally. Examples: evening paper, TV subtitles, dm delivery, etc.
Nine, store layout
1, prepare enough gifts to make a love announcement.
Handwritten poster with artistic pen in front of the store (including the specific content of preferential strategy)
A colorful flag: the content is "Xiu En Ai!" The storm of price reduction makes sense. "
Buy or rent heart-shaped balloons for storefront decoration.
2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean and spotless.
3. It should be specially mentioned here that the service quality must be effectively improved.
X. joint operation
Reach a cooperation agreement with local flower shops to provide goods to each other to increase sales of both parties.
Buy _ _ yuan flowers and get a piece of jewelry or a membership card provided by _ _.
Buy _ _ yuan ornaments in _ _, and give flowers or discount cards provided by _ _ flower shop.
Selected Articles on Valentine's Day Activities Planning for College Students 4 I. Theme:
Romantic Valentine's Day, Singles Day. Let single men and women no longer feel lonely on Valentine's Day, and give them a chance to try to find fate.
Second, the target market positioning:
So far, the high-paying class and senior white-collar workers who are still single have been further promoted to the middle class.
Third, the activity slogan:
Today is Valentine's Day. Say goodbye to bachelors.
Fourth, specific activities:
February 13:
1. The participant checked into the hotel in the morning and brought a single ring made exclusively by the hotel, which represented his participation in this activity and also sent a signal of being single and looking for feelings.
2. Have a barbecue party indoors at noon. Participants introduce themselves and get familiar with each other. At this time, the girls choose their favorite objects one by one to complete the first speed dating between men and women.
3, separate activities until dinner, couples can get to know each other freely. Entertainment places can be hotel cafes, entertainment centers or cinemas.
There will be a masquerade party in the hotel bar. A buffet is also provided. Participants are dressed neatly and wear a ring to enter the venue. Talented people can take this opportunity to show off on stage, or they can pay attention to themselves and find their partners silently. At the same time, it is also a good opportunity for successful speed dating men and women to deepen their understanding.
5. In the middle of the night, fly a sky lantern (Kongming Lantern) in the shape of love into the sky, put your hands together, make a wish, and the hotel will cooperate to light fireworks. The perfect day ended smoothly.
February 14:
1, entertainment activities continue in the morning. There are two competitions, "King of karaoke" and "Running with your girlfriend on your back". The winner can get a free one-night hotel room provided by the hotel, and the room standard is chosen by the winner.
2. Lunch is a simple buffet, which allows participants to continue to ignite love in a simple atmosphere.
3. After lunch, boys choose girls to finish the second speed race for men and women.
4. A pottery teacher taught couples to make handmade pottery as a Valentine's Day gift.
5. Before dinner, it is finally a big confession of feelings.
6. If the pairing is successful, you can stay and enjoy the Valentine's Day dinner provided by the hotel! After that, you can make a wish to the wishing tree, lock their emotions on the stone wall of "the ends of the earth", take pictures as a souvenir and have a long love. Unsuccessful people can check out and leave by themselves.
Verb (abbreviation of verb) marketing strategy:
1, product characteristic strategy: to meet the personalized and diversified needs of single young people looking for partners. Wearing a single ring made exclusively by the hotel shows that I am still single, eager for feelings and a happy life. Lover's lock is a witness to the successful long-term pairing of lovers' feelings, so it is bound to become attached after all.
2. Sales channels:
(1) Direct sales: register directly at the hotel site.
(2) Indirect sales: registration of travel agencies, tourism distribution centers and other institutions.
3. Price strategy:
⑴ Price of new products: During the introduction period, the high-priced write-off strategy will make participants feel superior, and at the same time, it will also make single aristocrats with high salaries and high status interested in it, so that they can feel the joy of finding friends, and at the same time, they will not feel that this kind of "blind date" activity will lower their status. And the hotel will make a lot of money in the short term. When the product gradually enters the mature stage, the price can be appropriately reduced and the market share can be expanded as much as possible. It can also be divided into different quality and different prices according to the social class of the participants to meet the needs of different people.
⑵ Price in mind: The main market group between the introduction period of new products is the high-paying class, so it is suggested to adopt prestige pricing strategy for the whole process of pricing. It not only improves the value of new products, but also supports the status of participants and gives people spiritual satisfaction.
(3) After the mature period, the discounted price strategy can be adopted: for example, a single doctor in a hospital can register together, and the number can be discounted.
4. Advertising promotion strategy: leaflets, housing promotion (tenants apply first), newspapers and magazines, the first pair of successful100th peers, etc., as product spokespersons.
5. Network marketing: Hotel official website cooperates with Valentine's Day related websites.
Select 5 works of Valentine's Day activities planning for college students, and gently move your fingers to stimulate your creative inspiration.
You can win the true feelings (of him and her) by sending a short message.
Communicate with mobile phone again and again, let you walk into my heart slowly, and your thoughts and feelings will be gently told to you with beautiful music ringtones and beautiful color screens. When our mood is full of gloom, we use short messages to comfort each other softly. Under the buttonwood tree on campus, your heart and mine beat together, and we walked through laughter and tears together. On the occasion of "Valentine's Day" in 20__ _ _: I want to tell you by SMS.
First, the message theme:
"I want to tell you on Valentine's Day."
Second, the organizer:
Network magazine China Campus Channel Classmate Times Network; _ _ net_ _ part-time talent network; China University Student Information Network New Youth Network; China Campus Talent Entrepreneurship Network; China University Student Social Practice Network
Third, the way of participation:
Edit SMS: "School+Name+Creative SMS" and send it to SMS platform: _ _
Four. Activity details:
(1) The text message title is self-drawn, and the genre and style are not limited. The number of text messages is between _ _ _ _ _ _ _ _. It must be original by the author, and it is not allowed to copy or modify other people's works. If there is any copyright dispute, all responsibilities shall be borne by yourself;
(2) The copyright of the entries belongs to the contestants, and the organizing committee has the right to use and publish the entries;
(3) The final interpretation right of this activity belongs to the organizing committee.
The establishment of verb (verb's abbreviation) award:
Select _ _ excellent short message works from all submissions, publish them in College Weekly and designated websites, and all college students will vote for them.
Finally, X first prizes (Golden Finger Award), X second prizes (Silver Finger Award), X third prizes (Bronze Finger Award) and _ _ _ _ _ _ _ third prizes.
Activity time of intransitive verbs:
From now until _ _ _ _ _ 20.
7. All the winning works were published in College Students Weekly 20 years ago on Valentine's Day;
Our school undertakes: the editorial department of the school journal of Hankou Branch of University, and the school work-study program foundation.
Registration place: _ _ and _ _ offices of the school administration building.
Send SMS to: _ _.
Tel: _ _.
Selected Works of Valentine's Day Activities Planning for College Students 6 I. Activity Background
February 14 Valentine's Day is coming. Every hotel is trying to create romantic and warm programs for consumers. For many years, it has been sending roses and chocolates to build a place to convey the information of this plan to consumers.
According to the operating characteristics of our villa and the consumption habits of regular customers. This year, we have formulated the following Valentine's Day promotion plan for the general office to review.
Second, the theme of the event
Valentine's Day Pink Tour
Rose, pink, story
Third, the activity time
65438 February 2004
Fourth, the venue
Main venue: Lijun Club
Secondary location: guest room sauna room
Verb (abbreviation of verb) activity method
1. Create a warm and charming love palace for consumers through romantic scene layout;
2. Set up a "lover's message board" for couples to write their love words on.
3. Distinguish the identity of singles and lovers by hanging colored light sticks on their bodies. Singles can participate in the "Couple-to-Couple Touch" activity held in the lobby (with the activity plan attached).
4. Set up a "pink couple suite" in the guest room and sauna room, cleverly arranged, and give roses, chocolates, champagne and double breakfast.
5. Sprinkle the contents of the couple's chicken tail.
Sixth, atmosphere creation:
Nightclub: 1, the gate is made of pine branches, flowers and pink snow gauze into a heart-shaped arch.
2. The theme of the activity is marked on the beam that enters the door.
3. Set a 4× 2m "Couple Message Board" on the glass wall on the second floor.
The hall is decorated with pink chiffon, roses and pink balloons.
Guest room and sauna room: decorated with pink chiffon, roses and pink balloons.
Seven, advertising methods:
1, leaflets: 10000 copies, distributed by yourself.
2, SMS release: 3,000 yuan.
3. Internal advertising: (including painting and computer screen).
4. Advertising text:
I'm lucky to have you.
Cherish you, and I will practice it all my life. (advertising words)
B, spring letter blooms, roses bloom, love comes, and your story begins;
Valentine's Day is coming, prepare a precious gift in Dongguan villa, then gently bring your she (he) and start meeting on this romantic day. (SMS)
C, February 14 Valentine's Day, "Pink Couples Suite" 188 yuan, I wish you a happy Valentine's Day!
February 14, the "Couples Touch" party for single aristocrats in Dongguan Villa is waiting for you!
Rose rain, wine candlelight, pink trip of the Lijun Club on Valentine's Day, waiting for you to participate!
Eight. Promotion plan:
1. There are eight "pink couple suites" in the guest room, each of which costs 228 yuan per night, giving 8 roses, a box of chocolates and a bottle of champagne.
2. There are eight "pink couple suites" in the sauna room, each with 2 18 yuan per night, and 8 roses and a box of champagne are presented.
3. The "Couple Cocktail" set meal is launched in the lobby of the nightclub.
4. The activities of "single aristocrats" and "lovers meet" in the nightclub lobby.
Nine. Activity arrangement
1. Marketing Department: Launch the campaign advertisement before February 10.
Do a good job in creating a Valentine's Day atmosphere before February 13.
2. Entertainment Department: Before February 10, formulate the detailed rules of Valentine's Day activities in combination with the marketing plan:
Do a good job in creating a Valentine's Day atmosphere before February 13.
3. Sauna and Housekeeping Department: February 13, make arrangements for the pink couple suite.
4. Engineering Department: According to the activity plan, arrange lighting and electricity consumption, and make special props.
X. cost budget:
leave out