1) The store manager is the core of the store and has the ability of role positioning.

1, where the manager is located.

Stores are the terminals of retail enterprises. As the basic link of retail enterprise management and the main channel to provide services to customers, its operating conditions directly determine the operating performance, competitiveness and service level of retail enterprises. In the store, the manager is undoubtedly the protagonist.

A store is like a home, and the manager is also the head of the family. Parents should worry about all the problems in this family: personnel deployment, customer service, commodity trading, commodity display, store hygiene, business objectives and so on. As the leader and core of a store, the store manager should not only coordinate and motivate employees to do a good job in the store, lead them to shape the characteristics of the store with team spirit, but also be responsible for personnel management training in the store and establish good relations with business partners in other regions; In addition, he will also feed back the store's situation and consumption dynamics to the headquarters, so that the headquarters can keep abreast of the market situation and make corresponding adjustments according to market changes.

The store manager is the link of corporate culture information transmission, the executor and concrete operator of the company's sales policy, and the spokesperson of the company's products.

2. The role of store manager

Every shopping mall and every shop is a relatively independent business entity, and managers play a vital role in how this business entity develops healthily and how to be invincible in the competition of commercial tide. Only when we have a clear understanding of our role orientation can we make clear our work scope and responsibilities and give full play to our talents.

The role of the store manager is as follows:

Operation: according to the enterprise operation policy, accurately analyze the store operation data and market trend. Know where the target is. How much will be accomplished this month? Create a certain operating profit while meeting the needs of customers, and make correct decisions on all work within the scope of authority.

Manager: Manage in-store business activities and achieve business objectives. Make decisive decisions on related business or sudden shinjuku incident.

Communicator: On the one hand, it is necessary to convey the business policies and planning objectives of the headquarters to subordinates in a timely and accurate manner; on the other hand, it is necessary to convey the thoughts and behaviors of employees and their views on the company to the headquarters, so as to realize full communication and timely sharing between the company and front-line employees.

3, the manager's mission

The staff of a store is an organic cooperative team, and as the leader of this team, the manager's mission is not only to fully implement the operating rules of the superior company, create excellent sales performance, and provide good services to customers, but also to lead and arrange the daily work of various departments in the store, deeply understand, grasp and convey the corporate culture and policies in daily work, and maximize the enthusiasm and creativity of employees. So as to create a pleasant working environment for all employees, make themselves the most basic executors and maintainers of corporate culture, and serve the collective and long-term interests of enterprises as much as possible.

The manager's work is heavy, from commodity planning, inventory management and cost control to employee attendance and shopping mall cleaning, the manager should practice and supervise the implementation. The work of the store manager is comprehensive. A mature store manager should not only have the ability of sales, customer service and internal and external communication, but also master the professional knowledge of finance, computer, safety and fire prevention. The job requirements of the store manager determine that this is a challenging role. It is no exaggeration to say that managers who grow up in this position will have the ability to face the most demanding requirements and picky in various industries. Because this position will undoubtedly cast you into a strong person in the management industry.

2) The qualities and abilities that the manager should possess.

"The manager is the mainstay of a store", which explains the importance of the length of a store. Teacher Guo Hanyao believes that the quality of the store manager directly affects the operation of the whole store. A manager with such an important influence works like a conductor of a symphony orchestra. On the one hand, the conductor of the symphony orchestra should correctly command all parts according to the score, on the other hand, he should coordinate all the staff to play a beautiful symphony. Although the manager's work is very hard, we can also get a strong sense of accomplishment and the meaning of spiritual life from the busy schedule. Therefore, in the complex business environment, there are still many store managers active in the front line.

1, manager's quality requirements

As a manager and operator of a store, the store manager has an important influence on the inside and outside of the store in any way. As a supervisor, at least the following three conditions are required:

Can (1) bring "trust" to subordinates?

Trust comes from subordinates' affirmation of the supervisor's ability, enthusiasm, hard work, sense of responsibility and personality charm. If you can't win the trust of your subordinates, relying solely on authority and assuming a sacred and inviolable posture, you will not be able to carry out your work smoothly and command your subordinates, and sometimes it will have negative effects, allowing subordinates to talk privately and criticize the supervisor for "poker face" or "at best, it is just a clown face".

(2) Can you stimulate the work desire of subordinates?

Regarding the desire to work, there is a saying: "Desire is an invisible great power." Therefore, the level of subordinates' work desire can not be ignored, and the direct influence on subordinates' work desire is whether the orders are given properly, so good command and communication is the key to the strength of subordinates' work desire.

(3) Do you have the ability to lead and control?

Persuasion can be said to be the driving force of leadership. If subordinates encounter any difficulties, the supervisor can help them solve them in time, which will be the best persuasion to establish subordinates' affirmation of the supervisor's ability. Therefore, even if the subordinates make mistakes and are reprimanded by the manager, they will still be convinced.

As an operator, the store manager should not only have a deep understanding of the store management style, but also have a clear understanding of the development prospects, and also require a thorough understanding of all aspects of the operation. At the same time, the store manager should also have a corresponding knowledge reserve, so as to accumulate wealth and be comfortable in business!

To sum up, there are the following ten points:

(1) Knowledge of observing consumer changes.

(2) Understand the changes and current development of the retail industry.

(3) Understand the management technology and operation technology of retail industry.

(4) Understand the company's history, organization and ideas.

⑤ Understand the changes and future development of the industry.

⑥ Know the dealers and buyers, and have contact with the company.

⑦ Knowledge of educational methods and technologies.

⑧ Understand the planning method of the store.

Pet-name ruby have knowledge of planning and understanding store statistics.

Attending to understand the laws of the retail industry.

In addition, a person's behavioral characteristics, both advantages and disadvantages, are the accumulation of his life experience from the past to the present, that is to say, behind each behavioral characteristic, there are many successful and unsuccessful experiences. Confirming the excellent behavior characteristics shown in successful experience will derive "self-confidence" and promote the promotion of "challenge". For a successful store manager, the following aspects can not be ignored in improving his "challenge".

Positive personality: No matter what you encounter, you should respond positively, take the initiative to face difficulties, and do not evade or shirk.

Integrity: everything can be handled fairly, without favoritism or partiality, so that subordinates are completely convinced.

Endurance: The operation in the store is smooth and boring. As a manager, there are more problems than employees every day, so endurance is an essential quality for a store manager.

Cheerful personality: Only a cheerful manager can always bring his smile to work, thus infecting others and creating a good working environment.

Tolerance: In the face of subordinates' mistakes, the store manager should not cling to them, but give them time to correct and remind them at any time.

Courage and courage: Have extraordinary courage, dare to try and innovate, not afraid of failure and frustration, and lead the team to forge ahead. In the face of any situation, you can make decisive decisions and be efficient without procrastination.

You can go as far as you want!