First, the naming of jewelry stores is not based on the product attribute principle of stores. The name of the store should also imply a certain performance and use of the product. The obvious problem is that the more a masterpiece describes a product, the more difficult it is for this masterpiece to extend to other products. Therefore, when naming a store, the owner should not use the name of the store to imply the type and attribute of the product, otherwise it is not conducive to the further development of the enterprise. But in the clothing industry, if a clothing store deals in a certain kind of clothing and aims at a certain kind of customers, it can name the customers and let them know the type of the store? Quot "Lady's House" is such a successful example. In addition to reflecting the types, we should also reflect the characteristics of clothing stores. Second, jewelry store names support the logo principle. Logo refers to the parts in the store that can be recognized but cannot be expressed in words, such as the red logo of Coca-Cola and the striking yellow logo of McDonald's. QuotM\ ",the missing apple of Apple brand cowboy, the three-pointed star ring of Mercedes-Benz. When the store name can stimulate and maintain the identification function of the store logo, the overall effect of the store will be strengthened. Third, the name of the jewelry store is easy to read and remember. The principle of easy to read and remember is the most fundamental demand for store names. Only when the store name is easy to read and remember can it effectively play its recognition function and communication function. How to make the store name easy to read and remember? This requires the following points: Conciseness-the name is simple, concise and lively, and it is easy to communicate with consumers. The shorter the name, the easier it is for customers to daydream and the richer the meaning. Generally, China names should be 2~4 bytes, and foreign names should be 4~7 letters. Unique-the name should be uniquely decorated to avoid coordination and confusion with other store names, so as to leave a clear impression in the public mind. Be novel, have a sense of the times or catch up with the trend of the times and create new concepts. It should also be loud and bold, with a high starting point, strong impact and strong sense of shock. Fourthly, the name of jewelry store inspires the principle of association. It means that the store name should have a certain meaning, so that consumers can wait for a happy association, not a negative association, that is, to get a lucky name. However, it should be noted that sometimes from one language, it is the name of Geely, and when it is read in another language, it will have a negative meaning. In this case, if you want to enter this market, you must change your name.

Naming method of jewelry store

1. The biggest advantage of borrowing a typical store is its good memory and high style. This naming method mostly borrows the names of famous place names or famous people and things in history and today. The advantage of this naming method is that people's names can often be found in various books or newspapers every day, which is equivalent to advertising for you for free every day. 2. Many animals and plants named after shops have left a good impression in people's minds. It is particularly lovely and kind to use them as famous officials in shops. 3. Directly use the land name as the store name, on the one hand, indicating the location of the store; On the other hand, we can use the light of place names to exaggerate publicity. 4. Many shop names that worship foreign things and flatter foreign countries tend to be foreign countries, which are literal translations or transliteration of foreign brands. Many of these foreign brands try to use foreign names to improve their status. This naming form should not be used too much, otherwise it will be difficult for people to remember. Getting a good name of a simple and elegant store is the key to attract consumers' curiosity and brand stores. 6. Using modern words as the company name gives people a sense of fashion and caters to consumers' aesthetic taste. 7. It is understandable to choose the words "rich and magnificent" as the name of the store and these words as the name of the store, which caters to some people's psychology of getting rich and climbing high. Some are direct, others are subtle.

Case and Analysis of Jewelry Store Naming

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Name of jewelry store

Case of jewelry store name: Luo Linli divination: Mountain beast divination means: the upper divination is the root, the mountain is the end, the lower divination is the stem, the sky is the health, and the mountain beast is the top. "It is vigorous and solid, and its virtue is increasing day by day. It is also beneficial to cultivate sages and benefit Dachuan. " The sky is at the foot of the mountain, and the health will stop. There are also big livestock, big livestock divination, mountain climbing and seeing what's going on in the world. If it is big, it will stop at Mount Moro. Dry is diligent, make livestock rich, and wealth is accumulated, and stop. There are metal mines in the mountains, and there are gold and jade coins hidden below, which are used by enterprises and institutions. Creative positioning: This name group is rich in connotation, elegant and steady, and perfectly combined with the artistic conception of the company's English name "Lalynnly", which fully embodies the business objectives and product characteristics of this brand company: it brings elegant and full fashion sense to working girls, can meet the pursuit of high taste by modern consumers, and will achieve good promotion and sales effects with little publicity, so that the company's benefits and reputation will be continuously improved; From the numerology of the name, it fully embodies the continuous development brought by this name, which can bring great gains and great wealth. It indicates that the future development space of this clothing company will be infinitely broad, and the cause will climb higher and further. Mathematically speaking, 32, five elements belong to wood, and wood is the master of benevolence, which represents an embodiment of optimism and benevolence and an upward trend, that is, sound, form and meaning. CI principle: it reflects the elegance and elegance of products and can be widely publicized. Mathematical principle of common names: total number of strokes: 32 (Kyrgyzstan) Common names: Luo Linli =32 Mathematical meaning of wood: 32. Rao Xing looks forward to more, noble people help more, wealth is abundant, and wealth is supreme. More jewelry store names are a complete explanation. Store name: Yumantang Interpretation: From then on, happiness means describing a lot of wealth. Store name: Pinting Yan Interpretation: products, expressing the most unparalleled excellent quality of jewelry; Court, expressing the confidence and success of walking around; Yan, an extraordinary outstanding person who shows the noblest taste and the noblest honor (a talented and noble person). Name of Store: Jin Kela Jewelry Store Interpretation: "Carat" is the unit of gold content, and "Jin Kela" refers to the highest-grade jewelry. Store name: Lexin Jewelry Store Interpretation: Generally, the target customers who will buy customized diamond products and high-grade Hetian jade, jade and other jewelry will be family members. Lexin can embody a kind of happy and warm artistic conception. Let consumers feel at home. Name of Store: _ Baoju Interpretation: There is an old name in Beijing called Rong Baozhai, which is very famous. You can gain a little glory of the old brand and expand your performance. Store name: Bao Ruige Interpretation: Bao, which means jewelry; Ruiyi means auspicious, auspicious and moist; Pavilion, take the meaning of your family or home. Store Name: Ji Jin Store Interpretation: There was a Jixian Store in ancient times, and there was a Tang Store. Now it is called Ji Jin Store Name: Today it is full of people. Interpretation: Tang is a kind of jade. From: Tang Bi, Perseverance, etc., can still be carved as tools. -"Huainanzi". Gao: "Tang Bi, stone as jade. Tang and Tang Tong became famous. " The name not only highlights the business projects of the jewelry store, but also catchy and easy to remember! Store name: Jubaotang Interpretation: It is a collection of all the jewels in the world. Customers have choices, owners have sales, and each has its own income. Store name: Pufei Interpretation: (The transliteration of the word perfect has perfect inspiration, and the two Chinese characters have a strong meaning of jade) Pu: uncut jade, or refers to a stone with jade hidden. Phenanthrene: A class of hydrocarbons, colorless and shiny crystals. Store name: Xuan Interpretation: It is said that the daughter of the Spring and Autumn Period caught a piece of jasper while grasping the Zhou Dynasty, so it was named after allusions, which was quite suspenseful. You can also write a romantic and beautiful brand story with allusions to increase her popularity, which is very attractive. Store name: Biboxuan Interpretation: The word "Bi" highlights the natural characteristics of jade and other ornaments; The word "platinum" mainly highlights the characteristics of gold and silver jewelry, and the word "Xuan" highlights the main nature of our store.