What are the characteristics of Hoffman's own design style? Why did he get the nickname "Chessboard Hoffman"?
Hoffman's own design style was deeply influenced by Macintosh, and he liked regular vertical composition, which gradually evolved into a grid form and formed his own distinctive style. A large number of metal products, furniture and jewelry designed by him for the Vienna Production Alliance all adopt square grid composition, which earned him the nickname of "Chessboard Hoffman".