Wangfujing Old Town is located in Beijing's South Fourth Ring Road. Its predecessor was the Flower of the World Holiday Plaza in Beijing. 20 17 opened on February 23rd and experienced two ups and downs. In June this year, Wangfujing Group announced that it would take over the transformation. First, it introduces a brand-new IP "UU" and upgrades its image and visual memory.
Secondly, the parking lots in B2 and B3 are divided into different areas, and an intelligent car search system is introduced to find cars more conveniently when parking. The third is to upgrade the entrance, walls, outdoor squares and other hardware to make the tour route clearer.
A consumer who has lived near a shopping mall for more than ten years said that he and his family frequented the shopping mall and witnessed its changes. He is very much looking forward to enriching the life of Cheng Nan consumers in Wangfujing Old Town.
Opening activities
The brand unveiled in the first phase of Ole UP TOWN in Wangfujing covers outdoor sports, clothing accessories, food and beverage, service experience and other full formats, including Wangfujing Global Shopping, LT Boutique and other boutique collection stores.
During the opening period, many brands launched discounts, full reductions, points and other preferential activities. In addition, the mall also launched street dance star contest, Mahua FunAge original suspense comedy and other activities, and will also invite "Sun Magic Circus" and "Secco Art" to bring high-altitude performance "Flowers and Elves" during New Year's Day.
According to UP TOWN of Wangfujing Ole, the consumer groups in southern Beijing are characterized by large scale, youth, strong vitality and diverse needs. However, the elements of regional consumer places are not rich, and the experience mode is relatively simple, so it is difficult to meet the diversified needs of a large number of young consumer groups.
The town of Olay UP in Wangfujing fills the blank of Oley compound business format in Daxing and Yizhuang areas. The project innovation has introduced the concept of "original vitality", with four positioning keywords: Lohas, pluralism, trend and youthfulness, to create a happy field for young people.