First, because the rent on the 1 floor is the most expensive, those who can live there and those with higher profits can win the first place.
Secondly, because of the characteristics of products, gold and silver jewelry products are a relatively flexible field, which means I can buy this product or not. If you attract me, it may stimulate my desire to buy, so it is very necessary to put it in a conspicuous place.
Thirdly, because of the layout of shopping malls, gold and silver jewelry has a feeling of high-end atmosphere. Putting it on the 1 floor will highlight the high-level feeling of the store.
Any shopping mall will have a plan when planning its layout, and at the same time, they will plan the area of these goods when attracting investment, so as to attract investment again. Through practice and proof, it is the most reasonable plan to put genetic jewelry on 1 floor.
We all know that the rent on the 1 floor is relatively high, and it is impossible to rent a small shop with average strength. A jeweler with deep pockets can rent such a venue with strong strength.
Secondly, the product characteristics of gold and silver jewelry, gold jewelry is expensive, and it is really not a daily consumer product, so putting it on the 1 floor attracts everyone's attention and stimulates everyone's desire to buy, which is good for jewelry sales. 1 floor has a large flow of people, which is also an indirect propaganda function. Passing by here is probably because you took a fancy to something and put it in your heart, and then buy it when you have money.
Finally, because of the consideration of the layout of shopping malls, we will form a first impression when we enter a shopping mall. The exquisite feeling of this shopping mall is very important, which can attract those high-end people. When we walk into a jewelry store, we will find that the magnificent feeling is very attractive, which is why we also consider putting the jewelry store on the 1 floor.