Upscale. Cartier is a prestigious luxury brand, mainly engaged in jewelry, watches and accessories. In China, Crane is regarded as a high-end luxury brand, and its products are famous for their exquisite craftsmanship, high-quality materials and unique design. Crane's products are highly positioned and favored by many consumers in China. The brand's popularity and market share in China are considerable, which can be said to be at a high level in China.