It's an open secret that online celebrities will bring genuine fake goods or fake goods to sell, they will deliberately take actions to lower prices and give discounts to their families, and they will brush sales and data, but even if everyone knows the truth, they still can't stop someone from being cheated. I have always felt that the live broadcast of online celebrities is really super fake, not to mention that the quality is prone to problems and the price is too low. I think it's too scary. Up to now, I have only bought lipstick in Li Jiaqi's live room and milk tea coupons in Lao Luo's live room. I really haven't paid much attention to the rest, and it's the kind that only spits out one word after watching it and then turns off the live broadcast, which really doesn't attract me.

Event summary: Ms. Chen of Nanjing bought the market price of more than 300 yuan on the live broadcast platform, and now she sells it for 49.9 yuan. The anchor said it was so cheap because of the backlog of goods. Ms. Chen bought it directly without thinking, but I didn't expect to buy a lipstick that can't be faked. Ms. Chen, who received the fake goods, immediately called the police. The police tracked down four people who made fakes. According to the investigation, criminals are engaged in beauty business, but they can't make money by selling real goods. Later, they thought of buying fakes and letting the anchor broadcast the goods live. Just letting the anchor broadcast live for three days sold 6.5438+0.3 million lipsticks, and the profit was really considerable. This will not be discovered before, but this time it will come back, and eventually these people will pay for it.

0 1, online celebrity live selling goods will be mixed. In fact, the live broadcast industry is really profitable now. A few hours of live broadcast can earn a year's salary, not to mention those famous live broadcasts among online celebrities. A live broadcast costs hundreds of thousands or even millions. It is precisely because the live broadcast goods are very hot and the profits are high, so many people think that mixing and selling real goods and fakes will make more profits, and some even fake goods. Even if the anchor is found, it will only be passed on to the merchants, and the merchants will not handle it. After waiting for a long time, things will pass. As before, Simba was caught selling fakes, which had a great influence on him, but after a long time, he continued to sell goods live.

02. The anchor plays with the merchants to deceive the audience. I dare say that there must be such a model in the live broadcast room that everyone can see: in order to give back the love of fans, the anchor directly hits the price from three digits to two digits. No matter whether the business likes it or not, the anchor must shoot the price, and there will be physical contact during the period. Let the onlookers be moved and feel that this anchor is really fucking good! In order to give fans a discount, I will not hesitate to have a dispute with the merchants! Then buy buy buys it. In fact, this is really from one of their scenes. The anchor and the merchant will discuss the content of the exercise, and the final price is still profitable, just to make the effect better, so that the audience can place an order directly without thinking, and their goods will be consumed in one second.

In short, if you want to buy something that is really favorable, go to the big anchor to buy it, let them negotiate with the brand merchants and give us preferential prices. Those that are ridiculously cheap and don't even want it are definitely fakes. Big brands will never cut prices so much to sell, let alone cooperate with some small online celebrities to sell goods live. A fool won't believe this is true.