I. Objects and methods of activities
Taking the twin mothers of employees of the company as the object, I sent greetings from the company and a letter to the great mother written in the name of the company, and sent it to solatium. Solatium for each mother is 100 yuan.
Second, the division of activities.
The trade union of the company is the mainstay, supplemented by the office, finance department and party office.
Third, the activity steps
1. Register the residential address and telephone number of the working mother, find out the details, delimit the visiting area and route, enter the spreadsheet and file it.
2. Determine the visiting route and family, make the visiting schedule plan, and determine the visiting personnel.
3. Visit the harmonious family living with parents in advance and keep the video materials. At the same time, employees whose parents are over 75 years old are registered for the record.
4. Send each worker's mother a copy of the company's Letter to the Great Mother and a book of Sub-rules, and send each mother solatium 100 yuan.
5, home condolences should be sincere, greetings should be standardized. Specifically: "Mom, you have worked hard. On behalf of the leaders and employees of our company, I say hello to your old man. This is a gift from our company. I hope you have a happy holiday! "
6. Visit the mothers of employees who live in the city. If the mother is not in the local area, explain the company's intention and express the company's greetings by telephone. For female employees without twin mothers, children 10 years old or older, those who can read can let their children read a letter written by the company to a great mother, and those who can't read can let their parents read it to achieve the purpose of education.
7. Activity funds: Mother 200 yuan. Single mother 100 yuan, no double mother, I 100 yuan.
8. Three days before Mother's Day, the carriage of the branch company hung "Caring for Mother starts with me, Happy Mother's Day!" Banners, flight attendants wearing carnations, Mother's Day in their seats-letters to all passengers, read by flight attendants.
Four. Activities require
We should pay full attention to it, make careful arrangements and take a serious attitude to ensure that the activities are put in place and achieve the expected purpose. Ensure that every working mother can receive greetings and care from the company in the first three days of Mother's Day.
Mother's Day Activity Planning of Jinliufu Jewelry Store 2 In order to enhance the restaurant's popularity and reputation, and enhance the impression and memory of the target consumer groups on Mother's Day, we will pack the affection through the media, call on children to express their love and blessings to their parents, follow the trend, strengthen family responsibilities, feed their mothers back and offer filial piety. On the occasion of Mother's Day in May, we will plan a special activity with the theme of thanking their mothers for their eternal love. The specific scheme is as follows:
I. Purpose of the event
1, mother's day promotion plan to improve brand awareness;
2. Improve the purchase rate and consumption of target consumer groups in restaurants;
3. Through activities, enhance the understanding and communication between restaurants and the public, create news clues, and expand external image publicity.
Second, the activity time
20xx May Day-Day (the second weekend in May)
Three. Target group
The target group of Mother's Day activities is fashionable white-collar women aged 25 -45 and successful people who hold middle and senior positions in government agencies and enterprises. Because of the busy business or business, people usually spend less time with their families, especially with their parents. The complex of repaying the kindness of parenting can trigger their potential consumption possibilities and emotional needs.
Fourth, the theme of the event
1, advertising theme: Thanksgiving mother's eternal love!
2. Advertising words: There is one of the most beautiful voices in the world, and that is the mother's call. Dante (divine comedy)
Verb (abbreviation of verb) activity content
1, giving carnation flowers: every lady who comes to the store for consumption on May 20xx will give carnation 1 flower.
2. Weibo lucky draw: You can get a free buffet coupon worth 228 yuan by taking photos at the store and @ Restaurant Official Micro and 3 friends.
3. Birthday wishes: Any lady whose birthday is on May 15 will receive a beautiful gift with her ID card.
4. Ladies' Nutrition Menu: The Food and Beverage Department launched three nourishing dishes. Ladies who spend in the buffet can choose any dish for free.
5. Offer: During the activity, the original price of watching the buffet is 228 yuan, and the exclusive package for Mother's Day is X yuan. X Food City launched the exclusive Hong Kong-style afternoon tea package for Mother's Day.
Popularization of intransitive verbs
1, SMS group sending: Thanksgiving mother's maternal love is eternal! In May, the restaurant launched a special Mother's Day activity. On that day, the lady who celebrated her birthday got a beautiful gift!
2. In-store pop: one in the lobby, one in front of the restaurant and one in the elevator on the first floor.
3. Online promotion: Online promotion will be carried out through the official Weibo and VX, and the warm-up will begin on May 2nd, and a 7-day online lottery will be held on May 5th. Pay attention to the restaurant official micro-merger @3 friends, and give a free buffet coupon every day.
4. Mainstream media: May, May, before and after.