Current location - Plastic Surgery and Aesthetics Network - Jewelry brand - From "Little Q" Yellow Rice Wine to "Shao Xin" —— Industrial Transformation of Millennium Ancient City
From "Little Q" Yellow Rice Wine to "Shao Xin" —— Industrial Transformation of Millennium Ancient City
Staff in Shaoxing Ke Qiao Shengxin Printing and Dyeing Co., Ltd. operated a digital printing machine for printing and dyeing. Xinhua News Agency reporter Weng Yushe

Xinhua News Agency, Beijing, 65438+February 20th (Reporter Qiang Xiaoling) On February 20th, 65438, Xinhua Daily Telegraph published a report entitled "From" Xiao Q "yellow rice wine to" Shao Xin "-the industrial transformation of a thousand-year-old city.

When Shaoxing is mentioned, many people will think of a bowl of yellow wine written by Lu Xun.

In fact, to sort out the "industrial history" of this ancient city with a history of more than 2,500 years, there are not only classic industries with profound humanistic connotations such as rice wine, pearls and textile printing and dyeing, but also traditional advantageous industries such as chemical industry and metal processing, and even emerging industries facing global competition, among which "Shao Xin" covering the whole industrial chain of chip design, manufacturing, packaging and testing is undoubtedly the biggest bright spot.

Figures show that in the first half of 2020, under the impact of COVID-19 epidemic, Shaoxing IC and high-end biomedicine, two major industries in Zhejiang, grew against the trend, with the output value of digital economy increasing by 27.5% and the output value of biomedical enterprises increasing by 7.5%.

Ma Weiguang, secretary of the Shaoxing Municipal Party Committee, said that over the years, Shaoxing has made great efforts to build a "3+2+4" modern industrial system-3 is the three key traditional industries of textile, chemical industry and metal processing; 2. Yellow rice wine and pearls are two historical classic industries; 4 are four emerging industries: high-end equipment, electronic information, modern medicine and new materials. "20 19, Shaoxing created one-sixth of the country's GDP with one-eighth of the country's land area." Ma Weiguang said that Shaoxing, as a city in Zhejiang Province that won the "seven consecutive championships" in the work of "changing cages for birds", is a microcosm of China and Zhejiang in promoting industrial transformation and upgrading.

The "ancestor model" should also be upright and innovative.

Yellow rice wine originated in China is one of the three ancient wines in the world, and Shaoxing yellow rice wine is undoubtedly the most famous at home and abroad. Among them, the most distinctive flower carvings, also known as "Zhuangyuan Red" and "Daughter Red", have profound cultural connotations and beautiful meanings.

The rice wine industry, in a sense, is Shaoxing's "ancestral rice". However, the market share of yellow rice wine in China is somewhat embarrassing: in 20 16, a survey showed that among the "drinks in the last three months", red wine and beer occupied the first echelon with 60.9% and 58.0% respectively, white wine occupied the second echelon with 38%, and yellow rice wine ranked the third echelon with 19.6%.

We can't watch this industry with a thousand-year reputation go into decline. What should we do? Shaoxing people realize that "ancestral rice" should be healthy and innovative.

Soon, Shaoxing Yellow Rice Wine Group cooperated with universities to establish the "Guyuelongshan Innovation Laboratory", sampled and established a database, and used big data analysis to carry out digital wine body design to improve the quality of yellow rice wine. Bai Hong, deputy general manager of Shaoxing Yellow Rice Wine Group Company, introduced that the company has launched a series of fashionable "Little Q" yellow rice wine products with different packaging and tastes, such as yellow rice wine milk tea, yellow rice wine popsicles and yellow rice wine ice cream. "At the expense of long queues, many young people are attracted to try a little poetry."

After "new wine in old bottles", Shaoxing has created the industrial image of "the world wine producing area and the yellow wine capital of China" by innovating brand marketing, expanding winery industry, integrating cultural tourism and building a yellow wine town.

Besides yellow rice wine, pearls are also a historical classic industry in Shaoxing. He Jiangang, director of Shaoxing Economic and Information Bureau, said, "With the continuous improvement of jewelry design, marketing and display development capabilities, Shaoxing is moving from a' pearl' to a' treasure' and a world-class jewelry processing and trade center."

Make a big article on a yarn.

"I'd better start with a story." In a small office of Shaoxing Knitting Technology Co., Ltd. (hereinafter referred to as "Shaoxing Knitting Technology Co., Ltd."), Tao, deputy general manager, holds a pink yarn ball in his hand, demonstrating how the enterprise can upgrade from labor-intensive to intelligent technology.

"In the past, we dyed cheese directly. In order to color evenly, it takes a lot of processes and manpower to loosen the yarn and then color it through a series of processes. The process is complicated and the labor cost is high. " Tao explained that later, through process reengineering management, spinning raw materials were dyed before spinning. Only this technological transformation, "the original workload of 10 people can now be completed by only two people, greatly improving labor productivity."

Zhou Guo was founded in 1988 and is a witness to the transformation and upgrading of Shaoxing's traditional industries.

Since the reform and opening up, Shaoxing's printing and dyeing, chemical and other industries have continued to grow and develop, which has also overwhelmed the ecological environment. After paying dividends, the efficiency of enterprises is weak. In order to protect the environment and improve the efficiency of printing and dyeing chemical industry, Shaoxing has successively completed the agglomeration and upgrading of different regions through "integrating and gathering a batch, withdrawing and eliminating a batch, and merging and reorganizing a batch".

The agglomeration effect is obvious. In 20 19, the growth rate of industrial added value of Shaoxing printing and dyeing and chemical industry reached 13.7% and 17.2% respectively, which was much higher than the average level of Shaoxing industry. He Jiangang said, "From June to June this year, even under the influence of the epidemic, the industrial added value of the printing and dyeing and chemical industries maintained positive growth."

The government actively guides and promotes the transformation and upgrading of traditional industries, and at the same time pays attention to stimulating the innovation vitality of enterprises themselves.

In recent years, Zhou Guo has invested more than10 million yuan every year for technical transformation, waste gas and wastewater collection and treatment. Through continuous technical upgrading, the raw material dyeing process alone "reduces 50% manpower and 70% industrial water." On 20 17, Zhou Guo was listed as the first batch of green benchmark demonstration enterprises in printing and dyeing industry by Shaoxing city.

Today, Ke Qiao is China Textile City, with the largest and most comprehensive textile distribution center in the world. Every year, nearly14 of the world's textile products are traded here, and the sales network covers 192 countries and regions around the world. "Relocation is a bone-breaking, but also a thoroughly remould oneself," Tao said, recreating "a blank sheet of paper", and Zhou became a comprehensive modern enterprise group integrating printing and dyeing technology and research and development of new materials.

"Our yarn dyeing is no longer ordinary yarn dyeing. By adding high-tech raw materials to this yarn, it becomes the raw material of new fabrics with multiple functions. For example, breathable thermal underwear fabrics, such as sportswear fabrics with lightweight, sweat-wicking and anti-ultraviolet functions. , we are already Uniqlo, ZARA, H&; M "and other international famous brand fabric suppliers, Tao has a yarn ball in his hand and light in his eyes.

"Shao Xin" has blossomed everywhere.

"Let's just say that what we are doing now is actually the' China Core' independently developed."

Shaoxing Hao Wei Semiconductor Technology Co., Ltd. is a wholly-owned subsidiary of Hao Wei Group Shanghai Weier Semiconductor Co., Ltd. in Shaoxing Yuecheng Integrated Circuit Industrial Park. Li Hongliang, the director of R&D, is also concise in a concise and "scientific" office.

"This is in line with our temperament. The upstream and downstream industrial chains are very complete and centralized, with high efficiency and services in place. The industrial and cultural atmosphere of the park is very good, which is especially suitable for the incubation and development of our startup companies. " Li Hongliang explained why "Hao Wei Group" settled in Shaoxing.

Li Hongliang is talking about the upstream and downstream industrial chain. Undoubtedly, they are all "big coffee" companies in the domestic chip field. Nowadays, Shaoxing IC Industrial Park has not only introduced projects such as Howe Technology, SMIC and Changdian Technology, which are the head enterprises of IC design, but also promoted the establishment of project clusters in the whole industrial chain. At present, it has attracted more than 70 projects related to integrated circuits, with a total investment of more than 200 billion yuan and more than 30 reserve projects, with a total investment of more than 654.38+05 billion yuan.

In 1980s, the 87 1 factory originally located in Gansu (later renamed as Kazuki Watanabe musician Microelectronics Co., Ltd.) settled in Shaoxing, which made Shaoxing have an indissoluble bond with the integrated circuit industry. He Jiangang introduced that 87 1 Factory was originally the five pillar enterprises of national integrated circuit development. "The arrival of the 87 1 factory has created a good industrial atmosphere for Shaoxing. Subsequently, Zhejiang Kazuki Watanabe musician Core Electronics Co., Ltd., Shaoxing Guangda Core Microelectronics Co., Ltd. and Shaoxing Core Valley Technology Co., Ltd. were established one after another. " Especially from 2065438 to March 2008, SMIC settled in Yuecheng, and Shaoxing's development of integrated circuit industry was even more powerful.

20 19 may, Shaoxing national integrated circuit industry innovation center was written into the Yangtze river delta regional integration development plan. At the same time, Shaoxing integrated circuit industry platform was selected as the first batch of "10,000 mu and 100 billion yuan" new industrial platforms in Zhejiang Province.

Moreover, by introducing a number of leading enterprises such as Zhangjiang Bio, building a number of innovative pharmaceutical enterprises such as Gree Pharmaceutical and Deqi Pharmaceutical, and a number of high-end projects such as cell and sugar engineering biomedical projects, the high-end biomedical platform in Shaoxing Binhai New Area was selected as the second batch of "10,000 mu and 100 billion yuan" new industrial platforms in Zhejiang Province. (End)