When counter salespeople face potential customers, every salesperson should do the following four things:

1, smiling: 2, neat appearance: 3, pay attention to listen to each other's words: 4, recommend added value of goods:

5. Find the most fashionable and concerned topics for consumers to attract them.

Second, understand the characteristics of goods.

As a salesperson, the purpose of knowing the basic knowledge of goods is to help customers build their confidence in buying and promote sales.

1. Explain to customers the value of jewelry and jade and the safety of recycling the world's first package;

2. Explain to customers that the characteristics of goods are valuable advantages.

Third, know your customers.

1, the main obstacle for customers to buy: (1) lack of confidence in jewelry; (2) Lack of confidence in jewelers.

2. Customer type: Knowing what kind of customers are is the basis of doing business with customers. To understand customers, we can start from these aspects. (1) Observe carefully: (2) Talk and listen: (3) Customers' buying motivation: (4) Customers' buying process:

(1) generate desire: (2) collect information: (3) select goods: (4) make a purchase decision: (5) evaluate after purchase:

Fourth, common sales terms.

As employees of jewelry stores, using standardized and professional common sales terms can not only establish brand image, but also establish customers' purchasing confidence. Therefore, every clerk is required to use the following common expressions.

1. Greeting when customers enter the store: "Hello!" "Good morning!" "Welcome!" "What do you need? what can I do for you? ) ""Please feel free to look around. " "Just a moment, please." "I'm sorry to have kept you waiting." "Welcome next time, goodbye."

2. Professional terms when displaying goods:

(1) Introduce jewelry terminology: ABC goods, etc. Who can add value?

(2) Common sales terms to encourage customers to try on.

(1) This Yu Pei is a natural A product, and the price is particularly suitable.

These are the new styles in our shop. Please have a look.

(c) These models are classic wedding ornaments. You can try.

This style suits you very well.

You have a good taste. This is the most popular style this season. You might as well try.

(f) All the jades sold in this shop are genuine jade, so we will pay 20 yuan for the fake jade.

There are hundreds of styles in our shop. As long as you choose patiently, there will always be something suitable for you.

(3) Polite expressions at the reception desk

This is a beautiful gift. Let me wrap it for you.

Here is your receipt. Please keep it.

(c) I charge you XXX yuan, and I give you XXX yuan. Thank you!

(4) polite expressions when customers leave.

Unfortunately, there is no product you are satisfied with this time. Please come again next time.

We will call you as soon as the new goods arrive.

(c) Here's a brochure about jewelry knowledge and jewelry maintenance for you. In order to prevent you from buying fakes and expensive ones, please go to the gold jewelry network.