September 25th-10 October 15

Second, the theme of the event:

Eight happy celebrations

Xx burning feeling

III. Contents of activities

1, snapping up double happiness:

During the activity, several couples' rings and some exquisite jewelry will be sold at 9:00- 12 every morning according to the special price of 999 yuan for National Day guests, and each person will be limited to one, and the original price will be refunded after 12.

2, red envelopes double happiness:

During the activity, customers in 800 yuan who buy diamond ornaments full of 1 can take part in the "red envelope surprise" lucky draw with a small ticket, and they can get the cash in the red envelope on the spot, and 1 0,000% will win the prize. The prizes are set as follows:

First prize: cash 500 yuan red envelope, which makes you find the feeling of picking up money.

Second prize: cash 100 yuan red envelope, which allows you to buy valuable jewelry.

Third prize: cash 20 yuan red envelopes, which can save you the transportation expenses for going home.

3, treasure hunt triple happiness:

Customers who come to the store can participate in the "National Day Treasure Hunt" whether they buy it or not. The way to participate is to look for cards printed with the words "National Day Treasure Box" at the jewelry label in the store and exchange them for treasures. The treasure is a necklace worth 388 yuan 18K, and five treasures are given away for free (the quantity can be adjusted).

4. Buy back four times happiness:

If customers have bought jewelry in our store before, they will buy diamond-encrusted jewelry during the event, and the surprise repurchase price is "10 1 yuan per 1000 yuan".

5. Five pleasures of group buying:

If customers and their relatives and friends buy inlaid diamond ornaments together on the same day during the event, they can enjoy the group purchase discount. The preferential way is that both of them can enjoy the special discount of "buy 1000 yuan, that is, send 100 yuan in cash".

6, the couple's six big double happiness:

Newcomers who buy more than 2,800 yuan of inlaid jewelry can get a set of popular wedding dresses or bridal Hanfu (or a photo coupon of 888 yuan for the designated wedding studio) with the shopping invoice.

7. Coupons are seven times happier:

A cash coupon of 65,438+000 yuan will be given immediately after purchase, and the cash coupon can be used to offset cash in the next purchase of inlaid diamond ornaments or jadeite.

8. Eight National Day celebrations:

Customers born on June 65438+1 October1,with ID card "1kloc-0/"(serial number) and mobile phone number "10/",buy/kloc-0.

Fourth, the promotion strategy of the event

(1) A newspaper advertisement (version 1/8- 1/4) was published on September 15 and 1 October1day respectively, with the theme of "Celebrating Eight Happiness".

Xx Burning ",introducing all promotional offers;

(2) Print 2000 copies of the publicity page of the event and distribute it on September 13;

(3) In-store activities are set up with X sets or outdoor painting with the theme of "Celebrating Eight Happiness"

Xx Burning ",introducing all promotional offers;

(4) Inform old customers and members to participate in the activities from September 12.

Verb (abbreviation of verb) Budget (abbreviated)

Jewelry Store 20xx Dragon Boat Festival Activity Plan

Best planning of jewelry store Dragon Boat Festival II. Time:

XX，XX，XX，XX

Second, the theme of the event:

Dragon Boat Festival "chain" knot customer heart

Three. Activities:

1. "Chain" knot customer heart:

June/KOLOC-0/0-June/KOLOC-0/8. If you buy more than 3,000 yuan plus 5/KOLOC-0/yuan, you will get a/KOLOC-0/8K chain.

(Su Jin does not participate in preferential activities)

2. The old decoration of Dragon Boat Festival has a new look:

During the Dragon Boat Festival, customers can take their previous jewelry to XX jewelry store/counter for new jewelry, only charge processing fees, and provide free cleaning service (diamonds purchased from non-XX jewelry store/counter can also participate), so that all jewelry can be transformed.

Four. Publicity and promotion of activities

(1) Advertise activities in local daily newspapers or evening newspapers with a large circulation, with the theme of "Dragon Boat Festival" to win customers' hearts, including the detailed rules for participating in activities such as "Dragon Boat Festival to win customers' hearts" and "Dragon Boat Festival decorations are brand-new";

(2) Advertise activities on local TV stations, and advertise the significance, participation details, address and telephone number of local stores/counters in the form of subtitles during prime time of TV stations.

(3) Make activity posters or X-display stands in front of the store, arrange activity consultants at the counter, and set up consultation telephones to facilitate customers' consultation;

Verb (abbreviation of verb) activity control and evaluation

1. Do a good job in customer consultation, and record in detail the number of visitors, participants, buyers and sales during the activity;

2. Do a good job in the later stage of the activity. Collect the above data, media frequency and agent feedback to the brand planning department of XX jewelry promotion headquarters to evaluate and summarize the activities, so as to provide better marketing services for the joining partners.

Activity budget of intransitive verbs

1. The publicity cost is about 3,000 yuan;

2.x-frame: 85 yuan;

3. Total: 3000+85 = 3085 yuan.

The Best Plan of Jewelry Store Dragon Boat Festival 3 I. Activity Time:

3 May1day to 2 June

Two. Activity theme:

Kaifu "Golden Zongzi" Welfare (provinces and cities)

Three. Activity area:

Henghui first floor, direct sales stores and franchisees

Four. Purpose of the activity:

1. Enhance brand awareness with the help of the three-day Dragon Boat Festival holiday.

2. Improve the image of the target consumers.

Verb (short for verb) activity:

1. Kaifu "Golden Zongzi" welfare (provinces and cities):

From May 3/KLOC-0 to June 2, if you buy more than () yuan, you will get a velvet gold jiaozi ornament if you add () yuan.

2. The old decoration of Dragon Boat Festival has a new look:

On May 3rd1June 2nd, customers can take their previous jewelry to Kaifu Jewelry Store/Cabinet for new jewelry, and only charge a processing fee of () yuan/gram, and at the same time provide free cleaning service (non-Kaifu brands can also participate in gold exchange), so that all jewelry will be "brand-new". (Discount stores only)

3. Dragon Boat Festival gold price:

On May 31-June 2, the price of gold was on sale for three days, and the whole city was extremely low, with a straight drop of () yuan per gram.

4. Dream Diamond Cabinet:

Set up a "dream diamond cabinet", that is, sell some diamond ornaments and jadeite at a premium, with the lowest price of () yuan, so that customers can have a dream of premium diamonds.

Propaganda and popularization of intransitive verb activities

(1) Publish an activity advertisement in a local daily newspaper or evening newspaper with a large circulation, with the theme of "Kaifu Golden Zongzi" and its benefits (provinces and cities), including information on Kaifu Golden Zongzi and its benefits (provinces and cities), replacement of old decorations during the Dragon Boat Festival, and the big price increase of gold during the Dragon Boat Festival;

(2) Advertising activities in TV stations all over the country. You can also promote the "Golden Zongzi" and Kuihui (provinces and cities) of Kaifu, the old decorations of the Dragon Boat Festival, the contents of the Dragon Boat Festival gold price sale, and the addresses and telephone numbers of specialty stores/cabinets all over the country in the form of subtitles during the prime time of TV stations.

(3) Make activity posters or X-display stands in front of the store, arrange activity consultants at the counter, and set up consultation telephones to facilitate customers' consultation;

Seven. Activity control and evaluation

1. Do a good job in customer consultation, and make a detailed record of the number of arrivals, participants, buyers and sales;

2. Do a good job in the later stage of the activity. Collect the above data, media frequency and agent feedback to the brand department of Kaifu Jewelry Promotion Headquarters to evaluate and summarize the activities, so as to provide better marketing services for the joining partners.

Eight. Event details

1. During the activity, each franchisee needs to calculate () yuan plus () yuan to send a velvet gold jiaozi ornament. (Velvet gold zongzi is purchased directly from the company by the headquarters and franchisees. Su Jin can't attend)

2. During the activity, the cost of replacing the old decorations of the Dragon Boat Festival is RMB (), which needs to be determined by each franchise store. (Businesses that have not traded in the old ones are not allowed to participate)

3. Gold is extremely low in the whole city in three days, and all franchisees need to calculate the direct drop () yuan by themselves. And put the price of gold on the obvious position of the counter in the form of price tag. (Please refer to the attached gold signboard for details)

4. In the dream diamond cabinet, special cards should be placed in the diamond ornaments and jade counters. (See attachment special card for details)

The Dragon Boat Festival is one of the traditional festivals in China. My community uses this traditional festival from three aspects, with rich and colorful contents and lively forms. Let the masses have a meaningful festival.

First, pay attention to education and promote the atmosphere.

On the occasion of the Dragon Boat Festival, our community will make publicity pictures of Dragon Boat Festival cultural knowledge and display them in public places and communities, so that residents can understand folk culture in a very intuitive form. Hanging the banner of "Civilized Festival" in the community highlights the festive atmosphere. The community will invite the "five elders" to give lectures on traditional knowledge to young people and teach them to make Dragon Boat Festival gifts, so that young people can further enhance their feelings of patriotism, love for society and love for home while learning about traditional festivals. In view of my community residents' habit of hanging wormwood on Dragon Boat Festival, we should publicize wormwood-related health knowledge and guide residents to live a civilized life.

Second, grasp activities to promote harmony.

In order to make people have a meaningful Dragon Boat Festival happily, our community has carefully organized and prepared a series of cultural activities. During the Dragon Boat Festival, we will organize community residents to hold the "Zongzi Folk Culture Festival", which includes: Zongzi expert contest, Zongzi beauty contest, traditional folk culture knowledge quiz, Zongzi pile contest, etc., to enrich everyone's holiday life. We will also organize interesting activities, such as "Celebrating the Dragon Boat Festival by making sachets with small hands", making zongzi competitions, and learning to make sachets and zongzi. , so as to combine competition with entertainment and stimulate the enthusiasm of the masses to participate.

Third, grasp competition and promote integration.

According to all levels of the community, elaborate different types of activity programs. My community has launched the "Safe Dragon Boat Festival" jiaozi Tournament for all kinds of people living in the community. Exchanging dumplings made by oneself not only shows one's own skills, but also further enhances the harmonious relationship between neighbors. Let "Zongzi", a traditional food, become a bridge to communicate with neighbors and harmony.

Best Scheme for Jewelry Store Dragon Boat Festival 5 In order to give back to customers better, xx Branch of China xx Bank specially launched the xx card "Colorful and Polite" gift plan in 20xx, swiping the xx card, enjoying eight gifts, enjoying the wonderful spring, summer, autumn and winter with you, and even having daily gifts to surprise you for 365 days.

A heavy gift: courtesy when dealing with cards

Xx credit card successfully applied for Dragon Boat Festival in 20xx, and presented a beautiful gift, free of annual fee in the first year, five times in the first year and free of annual fee in the second year.

Double gift: activation card bonus gift

Get a new xx credit card for Dragon Boat Festival in 20xx. Within three months after the card issuance is approved, the credit card will be activated for consumption once, and the amount is not limited, that is, 2000 points will be given as a reward. Old customers activate consumption once and give away 1000 points.

Triple gift: bank card consumption points are polite

On the Dragon Boat Festival in 20xx, the Bank will continue to enjoy the bonus of spending points on various xx cards (xx debit card, quasi-credit card, credit card and various co-branded cards). General department stores, hotels, restaurants and other merchants spend one yuan to accumulate one point, and wholesale merchants 100 yuan to accumulate one point; The maximum single consumption limit outside the province is 20000 points; 8 points accumulated in USD account 1 USD; There are no points for collection and payment. At that time, we will provide you with four series of exquisite fashion gifts, such as exquisite women, tasteful men, happy baby and healthy life, which will make your life more quality and memorable.

Four Gifts: xx Disney Travel Gifts

On the Dragon Boat Festival in 20xx, customers with xx credit cards (including xx cards) can participate in the lucky draw as long as they spend more than 20xx yuan on their credit cards. Fifty winners will be selected from the province to visit xx Paradise, including one-day tickets, round-trip transportation expenses (the winners will pay for their own transportation expenses in Hangzhou) and two nights hotel accommodation in xx (one for two). Brush Jinsui credit card and have a good trip to xx.

Five gifts: cool gifts in hot summer days

Summer cool drinks are here! 20xx Dragon Boat Festival, spending on credit cards reached 588 yuan. Customers can get a box of cool drinks by calling to register, and 3000 copies will be delivered in the whole province until the stock lasts. (Well-known cold food chain stores in various regions provide beverage tickets)

Six Rites: Golden Autumn Celebration National Day Ceremony.

On the Dragon Boat Festival in 20xx, if you spend more than 20xx on your credit card, you will get a travel voucher with a value of 100 yuan, and the whole province will get 1000 tickets; If the credit card is over 20007 yuan, you can send a travel voucher to 300 yuan, with a limit of 500 in the whole province. Brush first and deliver first until the delivery is over. At the same time, during the Dragon Boat Festival, all xx card purchases can get double points.

Seven Gifts: Warm and Romantic New Year Gifts

20xx Dragon Boat Festival, Dragon Boat Festival xx joined hands with more than 20 well-known merchants in the province to carry out the activity of giving (reducing) credit cards when they are full. On the basis of discount offered by merchants, you can get a 40 yuan or 30 yuan if you spend all your money in 400 yuan or 300 yuan with a single swipe card. At the same time, the monthly bills received in June 5438+10 and February 2008 totaled 2008 yuan, and one Olympic souvenir was given. Each bill was limited to one, on a first-come-first-served basis, while stocks last.

Eight-fold gift: a gift for city card consumption

In 20xx, Jinsui City Card can enjoy preferential consumption, free car washing, fitness and beauty, tourism and leisure in more than 3,000 convenience stores in the province, as well as a series of surprises in Zhejiang Metropolitan Network in spring, summer, autumn and winter. Jinsui City Card is the first choice for city life.

The Best Planning of Jewelry Store Dragon Boat Festival 6 I. Theme of the event

The fifth day of the fifth lunar month is the Dragon Boat Festival, also known as Duanyang Festival, Noon Festival, May Festival, Ai Festival, Dragon Boat Festival, Chung Noon Festival, Noon Festival and Summer Festival. Although the names are different, the customs of people everywhere are the same. Dragon Boat Festival is an old custom in China for more than two thousand years. On this day, every household hangs clocks and statues, hangs mugwort leaves and calamus, races dragon boats, eats zongzi, drinks realgar wine, travels in all diseases and wears sachets.

Second, the background of the incident

In memory of Qu Yuan, Qu Yuan's patriotic spirit and touching poems have been deeply rooted in people's hearts. Traditional festivals are declining at present, and college students are gradually forgetting the traditional festivals in China. If all kinds of folk customs of China Dragon Boat Festival are properly protected, commemorating the Dragon Boat Festival will be a contribution to world culture.

Third, the purpose and significance of the activity

In order to further carry forward the excellent national traditional culture, we should carry out ideological education for college students, such as loving the motherland, honoring their parents and respecting the elderly. Such activities make college students know more about and love the traditional festivals of the motherland, prepare for their own traditional festivals, and stimulate students' patriotic enthusiasm.

Four. Activity content

Venue: xx classroom

Activity time: 20xx year 10 at 7: 00 pm.

Person in charge of the activity: class committee of the whole class

Number of participants: 44 (44 in the whole class)

Verb (abbreviation of verb) activity flow

(A) the romantic customs of the Dragon Boat Festival. You can learn by surfing the Internet and consulting books. )

Students can speak freely, as long as they can tell the knowledge and customs related to the Dragon Boat Festival and introduce them on stage at random in the form of a lottery, and they can also answer the following questions.

1, what festival is the fifth day of May? (Dragon Boat Festival)

Do you know the origin of Dragon Boat Festival?

3. The students vividly described the origin of the Dragon Boat Festival and so on.

(2) Foreign students talk about the custom of celebrating the Dragon Boat Festival in their hometown. (Four foreign students in the class)

(3) Do a sachet competition

(Moderator): Students, wearing sachets is one of the customs of the Dragon Boat Festival. On that day, the children hung all kinds of sachets made by their mothers around their necks, which made them very happy. Today, we will make our own sachets to see who has the most dexterous hands and whose sachets are the most beautiful. Give your own sachet to a teacher or classmate.

Preparation before the activity:

1, material: rags, cotton, spice powder, silk thread (or Chinese knot thread);

2. Tools: scissors, needles, sewing thread;

3. Draw the rags into their favorite shapes, such as circles, triangles, peaches, animals, etc.

4. Cut two opposite pieces;

Step 5 practice:

(1) Sew three sides from the back, leaving one side.

(2) Turn it over and stuff it with the cotton stained with spice powder bought by the Chinese medicine shop.

(3) Sew the last side, and then lengthen the rope for decoration.

Students start making sachets and then compare them.

(4) Dancing with poetry

(Moderator): Students, do any of you know what the Dragon Boat Festival is? I don't know. Tell everyone that the Dragon Boat Festival is also a poet's festival. The poet wrote many poems praising the Dragon Boat Festival. Let's ask each group to perform and recite poems. (Teams should prepare their own forms, and the forms can be created by themselves. )

(5) Watch movies or short films celebrating the Dragon Boat Festival with dragon boat races.

(Moderator): Students, have you ever seen the dragon boat race? Dragon boat race is not only a traditional celebration, but also a sports event! The Dragon Boat Festival originated from the poet Qu who threw himself into the river because he was dissatisfied with the corruption of the imperial court. The villagers who respected him scared away the fish and shrimp in the river with loud gongs and drums, and threw zongzi into the river to feed them to prevent them from pecking at Qu Yuan's body.

Dragon boat race can be said to be the climax of the Dragon Boat Festival. The dragon boat is 10 meters long, decorated with a dragon head and a dragon tail, and the hull is specially carved with a Arlene-shaped pattern, which is wonderful and vivid; Each dragon boat can accommodate 20 to 22 people, who sit side by side and row to the finish line under the guidance of the drummer at the bow and the helmsman at the stern, as well as the shouts of onlookers. Now, let's join the ranks. Play a movie or short film to celebrate the Dragon Boat Festival. )

(Moderator): After watching the video just now, do you want to talk about your own ideas?

The contestants enthusiastically expressed their views.

Intransitive verb budget

Sachet materials and tools: xx yuan.

Other standby expenses: xx yuan.

Seven. Precautions and safety in activities

1, use scissors, needles and other tools carefully;

2. Listen carefully to the activities arranged by the host;

3. Before the activity, each student should have a preliminary understanding of the knowledge of the Dragon Boat Festival (by looking up information);

4. Keep the site clean and tidy, and do a good job of cleaning after the activity.

The Best Planning of Jewelry Store Dragon Boat Festival 7 I. Theme of the event

The origin of the Dragon Boat Festival, the core theme of the ancient Dragon Boat Festival is harmony between man and nature, respecting customs, commemorating Qu Yuan and Li Sao, and promoting patriotism.

Second, the activity time

20xx year x month x day -x day.

III. Contents of activities

1. Popularize traditional festival knowledge. The school uses special blackboard newspaper, flag-raising ceremony, class meeting and other forms to popularize the knowledge of Dragon Boat Festival and guide young people to further understand, identify, love and live traditional festivals. According to the principle of "three closeness", we should combine the Dragon Boat Festival theme cultural activities with the creation of a national spiritual civilization city, with the activities of "stressing civilization and cultivating new styles" and with the ideological and moral construction of young people, and further stimulate students' patriotic enthusiasm through various educational activities.

2. Hold a traditional Dragon Boat Festival theme class meeting. In order to commemorate the patriotic poet Qu Yuan, inherit the patriotic spirit and celebrate the traditional festivals of the Chinese nation, each class held a theme class meeting before the Dragon Boat Festival. Through various activities such as the origin, customs and recitation of Qu Yuan's poems, it set off an upsurge of remembering Qu Yuan's patriotic spirit and praising the harmonious and prosperous times. This theme class meeting is open to parents in combination with the linkage between home and school, creating the overall atmosphere of traditional holiday education.

3. Carry out three "One" activities: an activity to study in jiaozi and experience the fun of traditional festivals; A special education activity of flag-raising ceremony; An educational newspaper on the theme of Dragon Boat Festival.

4. Extend theme education activities and ask students to discuss how to face endless foreign festivals, such as Christmas and Valentine's Day.

Four. Activities require

1, strengthen leadership and elaborate organization. Each class regards this theme activity as an important measure to implement and promote the "two cardinal guides" education and carry forward the national spirit, and constantly explores the traditional festival education methods that students love. Make a practical activity plan and implement it seriously.

2, innovative forms, to achieve practical results. It is necessary to constantly innovate the forms and carriers of activities, constantly enhance the mass, attraction and appeal of festival cultural activities, and strive to enhance the awareness of young students to celebrate traditional festivals.