The name is the code name of the enterprise. The common naming method of jewelry enterprises is the name with a certain meaning or transliteration in other languages given by the operators themselves. Just like several well-known Hong Kong-funded enterprises, they are all named after meaningful surnames, and there are also "Qiu Mei Emerald" directly named after themselves and "Dai Mengde" transliterated in English. I have seen several products named after myself, "Jade Hidden Dragon" and "Jingyuyao", which I personally think are quite good.