1, product quality problems: Xiaobei Jewelry's products have quality problems, such as false materials and rough technology, which will lead consumers to be dissatisfied with the products, thus posting negative comments on the Internet.
2. Attacks by competitors: In the jewelry industry, the competition is fierce. In order to crack down on competitors, the competitors of Xiaobei Jewelry will take some improper measures, such as hiring the water army to publish negative comments.
3. Service attitude: Xiaobei Jewelry's service personnel have a bad attitude, or the after-sales service is not timely and not in place, which will also make consumers feel dissatisfied, thus posting negative comments on the Internet.