During the live broadcast, the reporter learned that Gao Jie Yucheng in Ruili was established in 2000, with 400 shops, 2,300m counters for jadeite wool and finished products, and more than 2,800 merchants in the market, including Myanmar merchants 1000.

In the past, Yucheng was dominated by morning markets. With the continuous development of webcasting, the sales model of Ruili jewelry and jade has changed greatly. Three years ago, Yucheng planned to broadcast live at night, and anchors all over the country started the "live broadcast with goods" mode. Sister Ruili told Yin of Yucheng Live Broadcasting Base that there were more than 10,000 people at the peak of morning market traffic. Due to the rise of live broadcast, the night market has become more lively, and more and more people create content and live broadcast with goods based on jade.

According to statistics, nearly 40,000 of the more than 70,000 employees in Ruili jewelry and jade processing and sales are engaged in on-site sales.

At present, Yucheng * * has 15 live broadcast platforms, with more than 1900 live broadcast merchants. Taobao and Aauto Quicker have successively established live broadcast bases here, and the total monthly sales of the two platforms is about 300 million yuan.

In 202010-May, the amount of "live sales" in Ruili City reached 3.66 billion yuan.