In 1980s, Jinghua Diamond was born in a compound on Ruichang Road, sifang district, Qingdao. The birth of Jinghua Diamond marks the beginning of modern diamond processing in China.
Since then, Jinghua Diamond has embarked on an extraordinary journey. After 27 years of development, this small diamond processing factory with only a few dozen people at first has gradually developed into a professional and large-scale diamond operation group covering four major sectors: diamond processing, trade, jewelry retail and investment.
1. Actively explore innovation and create brilliance.
After China's modern diamond processing industry rose in the 1980s, it once reached the scale of 65,438+6,000 people at the end of the 1980s, and most of the enterprises were owned by state-owned and foreign trade companies. However, due to the policy system and management reasons, most factories closed down or stopped production in the early 1990s. Since the mid-1990s, China's diamond processing industry, with its low labor cost and widely recognized processing technology, has developed rapidly in the process of gradient transfer of global diamond processing industry, becoming the second largest diamond processing country in the world after India.
A hero is known in the time of misfortune. After experiencing the difficulties and hesitation in the initial stage, Jinghua Diamond has been adhering to the enterprise spirit of "honesty, gratitude, Excellence and innovation", withstood the impact of big winds and waves inside and outside the market with a pragmatic and tenacious style, stood up firmly, stood out in the industry, and shouldered the national banner of the rise of modern diamond processing industry in China without hesitation.
20 12 China jewelry yearbook
Stand tall and see far. As one of the earliest foreign-funded enterprises in Qingdao, Jinghua Diamond actively introduced advanced management concepts and industry-leading diamond processing equipment from Hong Kong, which made Jinghua Diamond occupy the commanding heights of the industry at the beginning of its establishment and laid a good foundation for the long-term sustainable and stable development of Jinghua Diamond in the future.
After years of active exploration and long-term production practice, Jinghua Diamond has innovated its thinking, forming a base angle of 40.7 ~ 4 1.8, a crown thickness of 13%~ 14.5%, a table top of 58%~6 1% and a waist edge of 2% ~. This standard has been extended to cutting styles such as princess square drill, oval drill, olive drill, pear-shaped drill, heart-shaped drill, emerald, Ascher, etc. It has been internationally recognized as a new representative work standard, dubbed as "China worker", on an equal footing with "Belgian worker" and "Israeli worker", and has been unanimously recognized and praised by colleagues at home and abroad.
"First-class enterprises look at standards, and second-rate enterprises look at products". Exquisite and perfect "China workers" depend on strict quality management system and unremitting pursuit of high standards and quality. Jinghua Diamond, as the authoritative expert representative of diamond processing in China, was entrusted by the Ministry of Labor and Social Security to draft the national professional standards for gem polishers, organize the compilation of training materials for gem polishers, and start the skill level appraisal of gem polishers; The standard sample stone of "China Diamond Colorimetric Stone" was developed and published, which unified the national and industrial standards for identifying diamond quality and filled the domestic blank. Jinghua Diamond has become one of the leading enterprises in the diamond processing industry in China with its exquisite craftsmanship, good reputation and great contribution to the diamond processing industry in China.
Perfect "China workers" must rely on strict quality management control system. Therefore, Jinghua introduced a series of advanced information management systems and "standardized" management modes, and passed the ISO9002 quality assurance system certification on 1999, which greatly improved the quality management level of diamond processing in Jinghua.
20 12 China jewelry yearbook
2. Inherit brilliant career and build a complete industrial chain.
In order to optimize the allocation of resources, expand production and marketing channels, and build a real "diamond industry chain", from the end of the 20th century, Jinghua diamonds began to extend to the upstream and downstream of the industry chain. June 65438+July 0999 The company cooperated with Hongkong Zhou Shengsheng Group to set up a jewelry processing factory, specializing in the processing and retail of high-grade diamonds and jewelry. With the cooperation of Zhou Shengsheng Group, Jinghua Company became the first enterprise in China to complete the whole process of diamond rough procurement, polishing, jewelry design, manufacturing and sales in one enterprise.
In 2000, Jinghua Diamond established its own jewelry retail company, specializing in the design, manufacture and sales of high-grade jewelry and diamond jewelry, and devoted itself to the cultivation and creation of Jinghua Diamond retail brand. In 2003, with the completion of the flagship store of Jinghua, the most prosperous Hong Kong Middle Road in Qingdao, the retail business was officially launched and achieved two-speed development. At the same time, it officially kicked off the establishment of Jinghua Diamond Retail Brand.
Simple Jinghua people have deep feelings for diamonds. At the beginning of their business, they put forward the business philosophy of "operating in good faith and clearly marking the price". Fashion style, first-class quality and "family-oriented" after-sales service also quickly won the recognition of consumers. Jinghua Diamond has successively won China Gold and Silver Jewelry Brand, China Jewelry Store, 3. 15 Integrity Jewelry Brand, Shandong Jewelry Industry Product Brand, Shandong Jewelry Industry Leading Enterprise, Shandong Jewelry Industry Product Trustworthy Unit, Qingdao Most Honest Jewelry Brand, Consumer Satisfaction Unit, Qingdao Service Brand and Qingdao Service Brand.
In 2000, as the initiator and one of the eight shareholders of Shanghai Diamond Exchange, Jinghua Diamond entered the Shanghai Diamond Exchange for the first time, engaged in the procurement of rough diamonds and the sale of finished products. Its business spread all over the world, and it established long-term good cooperative relations with major diamond jewelers in Belgium, Israel, Japan, the United States, China, Hong Kong and the mainland, with an annual import and export volume of US$ 654.38+0.5 billion, which further enhanced the reputation and influence of Jinghua Diamond in the world diamond industry.
As a national enterprise, Jinghua Diamond always takes "making the national diamond industry bigger and stronger" as its own responsibility, constantly learning foreign advanced processing technology and experience, actively exploring and boldly innovating. At the end of 2006, Jinghua Diamond and Tsinghua University and other universities jointly carried out industrial engineering research on diamond processing, providing employees with all-round on-the-job professional training, conducting action analysis and time research on diamond processing, realizing the standardization of diamond processing technology and operation, improving the control and management level of production process, improving work efficiency, reducing costs, building core competitiveness on the premise of ensuring quality, and making Jinghua Diamond a test base and training base for new materials, new equipment and new management technologies for diamond processing.
In order to occupy the commanding heights of the industry, Jinghua Diamond began to actively explore the acquisition of diamond mines and strive to build its own diamond kingdom. At present, Jinghua Diamond has held talks with diamond mines in many countries and conducted long-term research work, and is actively promoting the acquisition.
3. Reshape the image of Beijing and create an industry model.
In today's information age with developed information media, the importance of unique and standardized visual image is self-evident. Jinghua Diamond actively cooperates with professional companies, upgrades the image recognition system again, fully integrates the brand of Jinghua, actively reshapes the image of Jinghua and improves brand awareness. By upgrading VI design, Jinghua Diamond further won employees' sense of identity and belonging, strengthened corporate cohesion and established a brand-new corporate image. Through the brand-new corporate logo, eye-catching corporate colors and other elements, the business philosophy and corporate culture of the enterprise are visually expressed and conveyed, and the enterprise is publicized, so as to gain recognition, enhance brand reputation and consumer loyalty to the brand, and enhance brand value and added value.
Twenty-seven years of ups and downs, Jinghua diamonds, like carefully polished diamonds, have changed from fake to real, lasting forever and becoming more and more dazzling. Looking forward to the future, Jinghua Diamond will continue to actively contribute to the development of the industry, strive to build a century-old brand of jewelry, and build Jinghua into a group enterprise with diamonds as its main business, complete industrial chain, high operating efficiency, obvious brand advantages and long-term vitality, and create an industry model.