Liu Fu Elegance Jewelry was established in 1997, which is a jewelry operator integrating design, production, sales and brand operation. Headquartered in Hongkong, the family is a famous local jeweler. As early as 1960s, "Liu Fu Elegant Jewellery and Gold Shop" was famous in Southeast Asia. Its group design teams are all from Europe, Japan and Hong Kong, adhering to the business philosophy of "the perfect quality of striving for perfection, the brand consciousness of leading the trend, and the emotional connotation of true love being endorsed by me", with the mission of building a leading fashion jewelry brand, committed to original design and showing the essence of oriental civilization in originality. The Group has established a research and development center and a production base in Shenzhen, with more than ten China patents, unique technology and leading industry. This group is the general agent of "Liu Fu Elegant Jewelry" brand in Chinese mainland. At present, there are nearly 100 jewelry direct stores, more than 300 franchise stores and 1000 counters in China, with an annual growth rate of more than 30%.