The audience of the promotional film is different, and the final effect is naturally different. The first thing an enterprise should think about is who the audience is. It may be more specific to extend this problem to broadcast environment, such as network launch, exhibition, digital exhibition, internal training, annual meeting of enterprises, product introduction and so on. Different people have different moods in different environments.
Step 2: Text script.
Enterprises should at least provide a written outline or draft, and provide some materials used by enterprises for publicity before, including videos, picture books, leaflets, PPT, VI system (if any), corporate websites, etc. After the producer gets the material, he will extract a story script in pure text, including commentary, dubbing draft, title, subtitles and so on.
The third step is the lens script.
The lens script determines the length, style and shooting content of the film, and the part of 3D production should also be written into the lens script, which needs the signature of the enterprise.
Step 4, shoot and make the periodic table.
The producer shall submit a detailed production cycle table. In this process, the producer and the enterprise should contact the shooting time, personnel and the work progress of the enterprise in detail. Here, enterprises are required to implement various shooting departments, coordinate the corresponding personnel and work, and fully cooperate with the producers' shooting work.
Step five, shoot on the spot.
Corporate field shooting needs full mobilization, and sometimes even needs to stop production. The key leaders are not in the unified command at the scene, the director can only catch the blind, sometimes find someone by himself, and the weather is not beautiful, so he can't shoot the location when it rains. Therefore, it is very important to reserve time in the early stage, and the handover person of the enterprise needs to accompany the whole process.
Step 6: Post-editing.
If the time is delayed in the early stage, then all the revenge consequences of this step will be severely pressed on the later personnel. It is best to keep in touch all the time during the production process. Revision is a very painful process for later personnel, especially the repeated revision caused by poor communication. Therefore, I hope that enterprises can explain their needs as clearly as possible, saving time and cost.
Step 7: Submit and revise the first draft.
There are really many problems here. To put it bluntly, most corporate promotional videos have only completed the submission of a first draft. When some customers communicate with the script in the early stage, the picture in their minds is completely different. After reading the first draft, it is undeniable that the good film has been revised, but the revision should be within a certain range.
Extended data
What can a good corporate promotional film refer to?
First, the theme is clear and focused.
A film covering all aspects of the enterprise is a kind of greed. Think clearly about what the promo is for. The so-called promotion of corporate image is just empty talk. In the end, it is to sell products and pull business, whether it is for customers or for their own people.
Second, the language is concise and the logic is clear
Some enterprises like to list their own advantages, and try to refuse to list their major events, awards, professional qualifications, number of employees, floor space, etc. These are not very important.
Third, unique and creative
It is necessary to effectively avoid the embarrassment of listing data and find a breakthrough in combination with the characteristics of enterprises, which can arouse people's attention and thinking, and the purpose of publicity has been achieved.
Fourth, the shooting is professional and well-made.
A movie has many links, and only by maximizing the output of each link can a good movie be made. It is more efficient for enterprises to provide more cooperation and support in the early stage than to propose amendments in the later stage.