Speaking of mascot design, it always gives people a super cute feeling, which seems to be incompatible with many tall brand images. But in fact, both luxury brands and fashion e-commerce companies have their own iconic mascot designs. Bulgari Serpenti series has been warmly welcomed since its launch, and "snake" is well-deserved as the iconic symbol of this famous brand.
Its origin is closely related to ancient civilization, and the circular pattern represents wisdom, life and eternity. The earliest ring products were made of gold, and the head and tail were decorated with bare diamonds. The watch worn by Elizabeth Thai Qin when taking photos of Cleopatra in 1962 was one of the most popular styles at that time. The iconic animals of luxury brands have a connection, that is, the design features are biased towards authenticity. Although the target consumers are not ordinary people, the more obvious the real and effective animals are, the greater the outflow of customers with reverse preferences, which is why most fashion e-commerce and luxury brands, despite the similar animal personality characteristics, pay more attention to straightforward and cute brand images in screen design.
Similar to Bulgari, the famous brand jewelry Cartier watch chose Cuobao as one of its image meanings. The leopard-print diamond ring has become a traditional representative work of Cartier watches since 19 14. The lowest market price in China will not be less than 40,000 RMB. The luxury Cartier watch Leopard-head diamond ring inlaid with fine diamonds generally sells for more than 6,543,800 yuan, with the highest price exceeding 500,000 yuan.