Store name success story sharing
With the rapid development of market economy, shops have mushroomed. If you look closely, it is not difficult to find a series of criticisms, which are not only similar to each other, but also simple in meaning and even disrespectful to legal ethics. Obviously, these store names will cause many problems, such as the short stay time of consumers and the poor effect of word-of-mouth communication. If you think of a store name that customers will never forget, you may wish to look at the successful store name cases in the industry first, and you may find a lot of inspiration from them.
Store name success story 1: Shaxian snack.
Shaxian snack is famous for its variety, unique flavor and economic benefits, and has become a wonderful flower in Fujian food culture park. Shaxian snack is not only popular in counties (cities, districts) of Sanming City, but also in Nanping, Fuzhou, Xiamen and other places, you can often find snack bars with the signboard of "Shaxian snack", even as far north as Beijing, as far south as Shenzhen, and in Saipan, a Pacific tourist resort in Singapore, Malaysia and the United States. It shows that Shaxian snacks have great influence and spread widely. Shaxian County: refers to the first-level administrative region under the leadership of provinces, municipalities and autonomous regions. It directly takes the local name as the brand name of the store, which is simple and easy to remember, and it also contains an idea that entrepreneurs hope to spread Shaxian culture to all parts of the country.
Store name success case 2: Haidilao
Established in 1994, Sichuan Haidilao Catering Co., Ltd. has always adhered to the principle of "no pollution, one-off" in selecting materials and bottom, and strictly controlled raw materials and ingredients. /kloc-in the past 0/9 years, it has been tested by the market and customers, and successfully built a hot pot brand with high credibility and quite Sichuan hot pot characteristics. After 20 years of hard work, continuous progress and unity, Haidilao has gradually started from an unknown small hot pot restaurant and developed into a company with nearly 20,000 employees today. At the same time, it also has a group of experts and professional technicians in food, catering, nutrition, engineering, warehousing and management. At present, there are 1 17 direct stores, four large-scale modern logistics distribution bases and one bottom material production base. On May 2018 17, Haidilao International Holdings submitted an application for listing on the Hong Kong Stock Exchange, and finally went public. Sea: It means sea and ocean. Because of its vast waters, it can be extended to a grand and profound meaning. Shops use the word "sea" to express extraordinary ability, implying the will and determination to conquer the big market of the industry. Bottom layer: refers to the lowest part, which can be extended to the foundation, meaning to lay a good foundation, base itself on the industry and develop continuously. Fishing: Fishing is to find things from the water, express the vision of the founder, gain something and achieve great things.
Store Name Success Case 3: Liu Fu Jewelry
As early as 1994, Lukfook Group started to enter the mainland market of China and opened the first retail store of Lukfook Jewelry. Lukfook Group is mainly engaged in the procurement, design, wholesale, trademark licensing and retail business of all kinds of yellow platinum jewelry, gold jewelry and jewelry. Lukfook Group currently has nearly 65,438+0,300 stores in Chinese mainland, Hongkong, Macau, Singapore, the United States, Canada and Australia, all of which are located in crowded shopping areas and densely populated residential areas. In addition to the first-and second-tier cities, the Group is also actively exploring third-and fourth-tier cities with development potential and expanding its distribution network to more places in Chinese mainland. Six: China people's "six" means "six-six", which means that jewelry stores and customers who buy our products are smooth and profitable. F: The meaning of good luck is a very auspicious word in China folk tradition. In traditional customs, people call longevity, wealth, health, virtue, filial piety and happiness "six blessings".
Store name success case 4: Takashimaya Japan Bridge Store
Shimaya, full name Takashimaya (たかしまや), is a large chain department store in Japan. 1829, founded in Kyoto, is a second-hand clothing and cotton goods retailer, and its head office is located in Nanbo Station, Nanhai, Osaka, Japan. Takashimaya is the largest and highest-end department store in Japan, with a history of 180 years and more than 20 chain stores in Japan. Height: the original meaning means that it is far from the ground, and the distance from bottom to top is large. After extension, it means that the grades are above average, the voice is loud and loud, and the moral character is excellent. Island: refers to a piece of land in rivers, lakes and seas that is surrounded by water and smaller than the mainland. House: The original meaning of the house is "Yi", and later "Wu" refers to the house, from which the word "Yi" came into being. Original intention: tabernacle
A naming method of store names that customers will never forget.
No matter for the entrepreneurs who are about to open a store or the shopkeepers who have already opened a store, the naming methods of store names are quite learned, such as paying attention to the use of uncommon words, respecting legal ethics, being easy to understand, having substance in words, being close to the market and so on. If we can consider it comprehensively, then such a store name will definitely make people unforgettable and the guests will be like a cloud.
1. Keep the store name simple and clear. When naming a store, it should be short, clear and easy to understand. Obviously, the simpler the name, the easier it is to remember and the easier it is to spread.
2. Keep the store name catchy. On the basis of the above simple and clear description, it would be best if the store name could be catchy, which would make the store name easier to remember and more impressive.
Please remember that the store names are similar. When naming a store, you can look around to see if there are any stores with the same name or similar names, so as not to be mistaken for plagiarism.
4. Remember the name of the store and use something less traditional. General traditional Chinese characters are ok, but if they are more complicated, it is difficult to identify and write. In addition, words that are rarely seen at ordinary times should be used as little as possible. No matter how good the consumption in the store is, customers don't know the name of the store. How to help you spread word of mouth will inevitably affect the development of the store.
The recommended name of the store that customers will never forget.
How to make the store name "amazing" and "unforgettable"? How to express the cultural connotation and publicity effect of the store on the basis of focusing on products and services? In view of the above problems, I have collected a series of store names for you to choose from.
For example, the "Machiavellian flower" symbolizing the sweet mark in "Machiavellian House" is a fancy coffee. Its soft taste like floating clouds makes girls irresistible and its charm irresistible; The beautiful pavilion "pavilion" is a pavilion for people to relax and look out, where you can look out and forget your troubles; The decoration inside and outside the play represents the jewelry bag, which can be better expressed outside the play and form a sense of integrity; Xiaoxin dining table crayon Xiaoxin, Xiaoxin fresh works; Qinghe Shi Huai Sake, Heshi (Japanese cuisine) and Shi Huai cuisine (extremely exquisite, demanding tableware and food placement); Three trees make a forest, which means that quality will make the future, and it also shows unity, simplicity, catchiness and unforgettable; Red, yellow, green refers to the world of red, yellow, green and flowers, with everything. Second, the red light stops and the yellow light stops. Sit in the store and give the green light, wishing customers a pleasant journey. The world of theater games, the world of explosion; The first lotus flower is as beautiful as ever, homophonic first love; Infinite love is infinite love, a product that consumers love infinitely; At first glance, flow is god, and whether you buy it or not, you are all friends. The homonym inherited by the imperial city means that the business is booming and lasting for a long time, while the imperial city highlights the rock-like quality, the noble enjoyment of the court level and the intimate service; On the other side of blue, on the other side of hope, success is in sight; Excellent service and first-class taste; Tao Tao homophonic pottery, pottery is also a very famous painting, which is easy to remember and meaningful; Honeycomb homophonic trend, such a name will certainly get attention, and it is easy to remember ...