The wholesale price is definitely cheaper than the physical store. Jewelry stores are mostly located in prosperous areas, and employees' wages and expenses are also high, so the prices are much higher. In short, be careful when shopping online.

Selling jewelry live, it is not recommended to start with more than 500. Because the quality of jewelry determines the price, and you can't see the quality in the live broadcast under the lens, so you can only watch it when it is over 500.

You can start with less than 500, if it feels pleasing to the eye. Because of this level, what you see will not be much different from the real thing. Especially below 100, although there are many fakes, dozens of things are bought as gadgets.

Extended data:

Not only Tik Tok, but basically all jewelry live broadcast platforms can be covered. To be sure, the rate of return is terrible. Due to the uneven quality of live jewelry, most of them are inconsistent with the practice of customers after receiving it, and will inevitably be returned.

Besides quality, high-quality jewelry can't be sold on the live broadcast platform. One is limited purchasing power, and the other is that consumers doubt the authenticity of jewelry, a luxury. So it is difficult to sell the gems.

Third, the price of jewelry sold on the spot must be attractive enough. Jewelry is a good price. If the price is low enough, the quality will definitely decline. This is why the rate of return is so high.