This paper tries to have both systematic theoretical knowledge and detailed operational guidance. I promise two things:
1. After reading this article, you can engage in WeChat business right away, right, right away.
2. As long as you follow the instructions in the article, you can easily do WeChat business. It's not difficult at all. (It is not difficult to do WeChat business. )
First of all, let's take a look at the problems existing in the existing articles on WeChat business, mainly in the following aspects:
1, which is too theoretical and has limited guidance for practical operation.
This kind of article is represented by the article published by Almighty Bear, and its biggest function is to help people who want to engage in WeChat business open their minds. Wechat business, if you want to succeed from this kind of article, you need a lot of understanding and time to explore, but most people don't.
For most people who want to engage in WeChat business, the article can't immediately guide them to engage in selling goods in a circle of friends.
2, pay too much attention to operation skills, regardless of the actual situation.
Most of these articles are tips from WeChat business practitioners based on their own experience, such as adding friends and recruiting agents. The biggest problem is that the use of skills is not analyzed according to the actual situation, and these skills are regarded as universal artifacts.
For this kind of article, practitioners of WeChat business had better learn from it, rather than copy it mechanically.
3, people follow suit, no practice.
Such articles are all written by pseudo-masters (training people). They search for some articles everywhere, and then sort them out a little, or publish them out of thin air. They have no practical experience in WeChat business, and many operating methods lack personal experience.
For friends who want to engage in WeChat business with such articles, just "Hehe" is enough.
What I want to say is that after reading this article, you don't have to read any other articles, which will only waste your time.
Well, if you talk big, you have to shake some dry goods out. No, let's get down to business.
First, the concept of WeChat service
Wechat business refers to selling things through WeChat circle of friends. Let's not talk about Weibo and QQ. Let's say that friends sell goods.
Second, the basic preparation
1, smartphone
Step 2 apply for a micro signal
Third, the official start.
In fact, doing WeChat business only needs to do three things well:
1, select goods;
2. Introduce accurate customers;
3. Build trust;
As long as these three points are done correctly, we will be able to play WeChat business well. (ps: I'm not bragging, it's proved by actual operation)
Choose goods
There are two aspects in the choice of commodities, the first is the choice of commodity types, and the second is the choice of commodity sources.
Category selection can choose any of the following conditions:
A, the profit of customer list is low, but the repurchase rate is high. These products are generally fast-moving consumer goods. Like food.
B, the customer list has high profit, and the repurchase rate is average. This kind of products are generally slow consumables. Such as masks and cosmetics.
C, the profit of customer list is super high, and the repurchase rate is low. This kind of product is non-consumable. Like jewelry and jade.
Meet any of the above conditions can choose it as a product. At present, the existing products are: high imitation luxury A, overseas purchasing, cosmetics (masks), diet pills, Wan Wen Buddha brand, jewelry and jade, local products and so on.
When choosing a product category, you need to determine the source of the goods.
The best source of goods is to be able to get the first-hand source. Of course, the primary source of goods sometimes requires higher conditions, so it is good to choose the one that suits you best according to your own situation.
The source of goods must be selected according to its own conditions. It is best to know the background of the supplier company and judge whether it can supply continuously and stably. There are too many fakes in the shanzhai these days.
Import accurate customers
When the goods and sources are determined, it is necessary to import accurate customers to WeChat to become friends. Wechat importing friends should remember to import accurate customers, not meaningless friends.
Import customers can be divided into offline and online.
It's much easier offline. Import who are your customers, friends, relatives, colleagues, classmates, cousins or existing customers. The advantages of introducing customers offline are high accuracy and high trust, but the disadvantage is that the coverage is small and a certain amount cannot be formed.
Introducing customers online requires skill and some difficulty. Fortunately, everything has certain rules and methodology to be found.
Importing customers online is a two-step process. The first step is to find accurate customers, and the second step is to guide customers to WeChat.
In fact, people with certain common preferences or characteristics will gather on the Internet. As long as they find these gathering places, they can find a large number of accurate customers. Some people also call such a gathering place a user fish pond.
Find these fish ponds, and the rest is to import the customers inside into WeChat.
Necessary reminder: customers can be divided into two types, one is end customers, that is, customers who directly use products. The second is the agent, which is your online dealer. To put it bluntly, it is to help you sell goods.
Wechat business can choose to import end customers or agents, or both. The fish ponds where agents and end customers are located are definitely different. It is necessary to determine the types of customers in order to find customers more specifically.
Special mention should be made of agency here.
From the mode point of view, the agent has two modes: pyramid mode and flat mode.
Pyramid model is divided into first-level agent, second-level agent, third-level agent ..., and there are multi-level agents; The flat mode is that there is only one-level agent, and the first-level agent sells products directly to the end customers. Which method to adopt requires specific product analysis before making a judgment.
In terms of cost, agents also have two modes, free and paid.
Some manufacturers will recruit agents for free, which greatly reduces the difficulty of becoming agents. As long as someone applies, they can become agents. And some businesses need certain conditions to recruit agents, such as agency fees.
At present, the brand "Van Kaba pyrene" operated by the company is a free recruitment agent, but at present, the company directly recruits strategic partners.
In terms of commission, there are also two modes of operation. One is to unify the retail price of suppliers and give dealers a fixed commission; The other is to give the agent the floor price, and the agent will increase the price himself.
In terms of commodity circulation, there are also two modes of agents. One is that the agent needs to purchase the goods by himself, and the other is to deliver the goods directly from the manufacturer to the end customer without going through the agent.
If you want to become a WeChat merchant, you can become a manufacturer or an agent, and you can choose the one that suits you according to your own situation.
Shaping trust
After importing customers into WeChat as friends, you need to make customers trust you if you want them to buy your products. If the customer can't trust you, there will be no transaction, and the first two steps will be in vain.
If you know something about WeChat customers, you already have basic trust. As long as the product is what TA needs and the price is right, a deal will basically be reached. However, if you want to reach a certain transaction volume through your circle of friends, you must import customers you don't know. How to build the trust of these customers is the key to WeChat business management.
Everyone knows how difficult it is to build trust, but there are still some ways to use WeChat business. We should know that building trust in WeChat business is a systematic project, and it is a series of small details that generate trust in customers. Remember, it's the details
Wechat business can establish credibility from three aspects:
1, product trust shaping
The first step is to convince customers of your product. If you sell masks, you must convince him that masks are effective. If you sell local products, you must convince customers that these products are real and natural. By analogy, what you sell needs customers to believe in this product.
In operation, a series of methods can be adopted, such as issuing certificates and taking photos of the place of origin. , depending on the nature and selling point of the selected product.
2, the shaping of transaction trust
When the customer has certain trust in the product, but still has certain doubts, it is necessary to do a good job in the credibility of the transaction process in order to reach a transaction.
Do two things about the credibility of the transaction;
First, do a good job in secured transactions to ensure the rights and interests of both parties to the transaction.
Second, make after-sales commitments, such as unconditional return.
Only by doing a good job in the credibility of the transaction can strange customers dare to place an order to buy your products. How to do it depends on the characteristics of your product.
3, the trust of the seller.
If you do a good job in product trust and the transaction trust is 80%, you can already guarantee the shipment, but only by shaping the trust of the seller can you reach 90% or even 99.999%. Only when the buyer trusts you as a seller can you truly gain the unconditional trust and loyalty of the buyer. As the saying goes, it is a brand.
There are generally two kinds of sellers, individual sellers or companies, and the two kinds of sellers are also slightly different in shaping the trust of sellers. Generally speaking, shaping the trust of sellers is to show the most authentic sellers to buyers.
If it is an enterprise operation, you can gain the trust of customers by showing them the company's qualification documents, certificates, factory environment, company employees and bosses.
Generally speaking, to gain the trust of customers, it needs to be cultivated and shaped slowly with a series of details. When you gain the trust of customers, you get orders and income, and the WeChat business is basically played well.
Appendix: Set things right
There are many so-called friends circle remarks that are wrong, and I hereby set things right:
Speech 1, friends circle is an acquaintance business.
Some so-called masters take it for granted that the circle of friends is an acquaintance (who knows your sister very well), which is all wet.
Although customers do have friends you know well, they will only be a small part. Most customers are strangers you introduced from other places. You need to build trust before you can sell the goods. If you just want to do WeChat business with acquaintances, you'd better wash and sleep early.
Note 2. Customers pay directly, which is equivalent to cash transactions.
This is the beauty that those pseudo-masters fantasize about themselves. Who will directly make a payment transaction for you for no reason? Wechat merchants who insist on making money first and then delivering goods either directly cheat money or sell fake goods with high imitation. When customers don't like to return the goods after receiving them, there is no way to return them, and some WeChat merchants directly refuse to return them.
I think WeChat business, a person who doesn't know what customer experience is, how to consider his own customers and how to build word of mouth, can't last long.
Speech 3, the circle of friends selling goods is blackened.
There is always an argument that anyone who sees friends selling goods is hacked, isn't it? The fact is that there is such a situation, including people who I often pull out all day, so why do you still think this is a rebuttal?
Because it doesn't matter whether your friend is black or not, the main thing is that he doesn't need the product you released, and the professional point is that he is not your accurate customer.
For example, in my circle of friends, there are often things like high imitation bags and Korean purchasing, which are screened as soon as they go online. You said I was a big man and didn't have a girlfriend. Why buy these things? I can only choose not to look at their circle of friends (although many are beautiful women). Conversely, if a WeChat friend posts the seeds of a small movie every day, I swear, even if he posts 300 every day, I won't hack him.
Therefore, importing customers must import accurate customers, and those meaningless customers are also in vain. There are many WeChat business artifacts on the Internet, and software such as automatically adding friends, greeting, locating and adding nearby people is useless in most cases.
abstract
Let's start with the mind map of this article.
The most important content of this article is three things about WeChat business. Doing WeChat business is to do these three things well. Just follow the steps of selecting products → introducing accurate customers → establishing reputation. Look, doing WeChat business is as simple as that.