Jewelry planning scheme 1
I. Background information
_ _ Joining partners of major jewelry brands get together every year to attend some brand training, health cocktail parties, or communication meetings. How to take advantage of the promotion opportunity to get twice the result with half the effort in market expansion and flagship store business development? To this end, the brand development department will formulate a global project plan for brand promotion, so as to facilitate colleagues to carry out expansion work and brand building work quickly and efficiently.
Second, get meeting information.
Marketing personnel, customer service personnel, general manager and department heads. Relevant contents requiring routine investigation:
1. Meeting time, address, agenda and activity arrangement.
2. Dealer list and contact information.
3. The situation of the dealer staying in the hotel and the schedule of work and rest.
Third, determine the work content.
(A) before the meeting (communication)
1. Send an invitation before the joining partner leaves: remind you that you can bring some maintenance attempts, mark the location of the new headquarters and flagship store, and tell the account manager who receives the individual the phone number.
2. After the partners arrive in Shenzhen, the network sends a text message to emphasize welcome to Shenzhen, and reminds them to visit the flagship store and related cooperation and negotiation again.
3. Can we reach an interactive arrangement with the brand headquarters?
(1) Cooperation: * * * Sign a contract with the established cooperation projects (forum theme, franchisee service projects) to establish new business, with mutual benefit (discounts) and special merchants (certain maintenance fees are exempted during the brand establishment and promotion period).
(2) Material distribution: _ _ materials are allowed to be distributed together, and _ _ material racks and _ _ exhibition racks are placed on site.
(3) Special Description: Description of project cooperation arranged at the franchisee meeting.
(4)__ Arrange the venue and hold a separate briefing.
(2) duration (correspondence)
1, interview conditions: hotel visit (booked in advance).
2. Invite to visit the headquarters and flagship store.
3. The standard process of on-site promotion meeting, including the reception of the person in charge, feature film playing, explanation, on-site experience and other related services.
4. Special cooperation needs to arrange the reception of the general manager and make an appointment in advance.
5. Check into the hotel and place relevant publicity materials (lobby welcome card, guest room welcome materials).
6. Welcome banners and signs of headquarters and flagship stores.
(3) After the meeting (communication)
1. The customer service and supervision departments use the SMS platform to send messages to the customers who have not visited, and convey the good atmosphere news of the customers who have visited to the partners who have not arrived. They hope to visit the flagship store of _ _ _ jewelry again in their spare time and experience faster, cheaper and more convenient beauty (maintenance) services for themselves. Please consult the account manager for details.
2. Conduct a questionnaire survey on the contracted partners and potential customers who have visited the beauty center, ask about the service quality and improvement suggestions, and feed back to the brand development department in time to improve the service quality in time.
Fourth, summarize the promotion effect.
The general manager will hold a summary meeting of this project 3 days after the regular communication meeting of all brand joining partners to collect suggestions on the shortcomings of each position, and the minutes of the meeting will be submitted to the general manager for approval and sent to the participants 24 hours later.
Jewelry planning scheme 2
(1) Basic information of the company
Briefly introduce the establishment time, registered capital, products and staff size.
(II) Introduction of products/services
Briefly describe the company's main products and series of services.
(3) Industry/market analysis
Briefly analyze the industry situation, market capacity, market development prospect and consumer acceptance.
(iv) Operational status
Brief analysis of market share and number of customers.
(v) Financial analysis
Accumulated input, output, income and profit this year since the establishment of the company.
(6) Financing plan
Financing amount, shareholding ratio, financing period and exit mode.
The first part, company profile.
(1) Company introduction
Introduce the background, scale, team and capital structure of the company in detail.
1, major shareholder
Name, amount of contribution, mode of contribution, proportion of shares, contact person and telephone number of shareholders.
2. Team introduction
Introduce the experience and successful experience of each core team member in technology, operation or management.
3. Organizational structure
4. Staff situation
(2) Operating financial history
(3) External public relations
Strategic support, partners, etc.
(4) The company's business strategy
The development direction, development strategy and goals to be achieved in the near future and the next 3-5 years.
The second part, products and services
(1) Introduce jewelry manufacturing products and services.
(two) the core competitiveness or technological advantages of the jewelry manufacturing industry.
(3) Patents and registered trademarks of jewelry manufacturing products.
The third part, industry and market.
(1) Industry Status
The development history and trend of jewelry manufacturing industry, technical barriers, trade barriers and policy restrictions to enter this industry.
(2) Market potential
This paper analyzes the market capacity, market development prospect, consumer acceptance and consumption behavior of jewelry manufacturing industry.
(C) Industry competition analysis
The main competitors and their advantages and disadvantages are compared and analyzed, including performance, price and service.
(D) Income (profit) model
Business charges, income model, from which business links, which customer groups to obtain income and profits.
(5) Market planning
The company's sales revenue forecast for the next 3-5 years. (If the financing is unsuccessful)
The fourth part, marketing strategy.
(A) analysis of the target market of jewelry manufacturing industry.
Analysis of customer behavior in jewelry manufacturing industry.
(3) Jewelry manufacturing and marketing business plan.
(1) Strategies for establishing sales network, sales channels, and setting up agents and distributors.
(2) Advertising and promotion strategies.
(3) Pricing strategy of products/services.
(4) Incentive mechanism of sales team.
(4) Quality control of jewelry manufacturing services.
The fifth part, financial planning
Please provide the following financial forecast and explain the basis of the forecast:
Balance sheet of jewelry manufacturing projects in the next 3-5 years.
Cash flow statement of jewelry manufacturing projects in the next 3-5 years.
Income statement for the next 3-5 years.
The sixth part, financing plan
(1) Financing method
Explain in detail how much money is needed for future phased development, how much the company can provide and how much investment is needed. Financing amount, shareholding ratio and financing period.
(ii) Use of funds
(3) Exit mode
The seventh part, risk control
Explain the risks that may be encountered during the implementation of this jewelry manufacturing project and the countermeasures. Including: technical risk, market risk, management risk, policy risk, etc.
Jewelry planning scheme 3
First, the sales concept:
When counter salespeople face potential customers, every salesperson should do the following:
1. Smile. 2. Clean appearance. 3. Pay attention to each other's words. 4. The added value of recommended goods. 5. Demand the most fashionable and concerned topics of consumers to attract consumers.
Second, understand the characteristics of goods:
As a salesperson, the purpose of understanding the basic knowledge of goods is to help build customers' confidence in buying and promote sales. 1. Explain to customers the value of jewelry and jade and the safety of the first package recycling in the world based on the quality of goods. 2. Explain the special features of goods to customers.
Third, know your customers.
1. The main obstacle for customers to buy (1) is lack of confidence in jewelry, and (2) lack of confidence in jewelers.
2. Customer type: Knowing what kind of customers are is the basis of doing business with customers. To understand customers, we can start from these aspects: (1) Observe carefully; (2) Speaking and listening
3. Customers' purchasing motivation
4. Customer's purchasing process: (1) Creating desire (2) Collecting information (3) Selecting goods (4) Purchasing decision (5) Post-purchase evaluation.
Fourth, common sales terms.
As employees of jewelry stores, using professional and standardized sales expressions can not only establish brand image, but also build customers' purchasing confidence. Therefore, every shop assistant is required to use common expressions:
1. Greetings when customers enter the store: Hello! Good morning, welcome. what can I do for you? what can I do for you? Please look around. A moment, please. Sorry to have kept you waiting. Welcome to visit next time. Goodbye.
2. Professional terms when displaying goods
Introduce jewelry terminology: ABC goods, etc. Who will add value?
3. Polite expressions on the counter
(1) This is a beautiful gift. Let me wrap it for you.
Here is your receipt. Please keep it.
(3) How much to charge and how much to change? Thank you.
4. Polite expressions when customers leave
(1) Unfortunately, there is no product you are satisfied with this time. Please come again next time.
We'll call you as soon as the new goods arrive (after the ring is changed).
(3) Here's a brochure about jewelry knowledge and jewelry maintenance for you.
Verb (abbreviation for verb) services sold in China.
1. Customer entering the store: No matter what job you have, you should put it down. Greetings with a smile: Hello (good morning, good noon, good afternoon and good evening). Please choose anything you like and try it on.
2. When the customer shows interest, be familiar with the goods and immediately take out the goods that the customer is interested in.
Show suggestions
(1) handle with care: it can show the preciousness and quality of the shopping guide, and it can also make customers notice it when trying it on.
(2) Observing customers: The color and dress habits of face and hand skin are helpful to introduce styles to customers and show the professionalism of shopping guide.
(3) The recommendation should be based on the styles that customers like, and the customer's wishes cannot be forcibly changed, which may easily lead to the failure of the transaction. We can put forward some views and opinions in the sales process.
Jewelry planning scheme 4
I. Promotion purpose
Through the theme of "Romantic Tanabata Night", we can firmly grasp the psychology of "having a lover", carry out commodity promotion and publicity activities, attract passengers, improve visibility and achieve the purpose of sales. Vigorously carry out the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction concessions.
Second, the promotion time
August 20th-August _ _
Third, publicize the agenda.
August 20th-August _ _
Fourth, the promotion theme
1. Xiu En 'ai, the price reduction is reasonable.
2. Prepare enough gifts for love to announce the world.
Verb (abbreviation of verb) commodity promotion
"Qixi Valentine's Day" is a special festival for lovers to give gifts to each other. Therefore, the theme of commodity promotion should be "sentimental gifts", including ornaments, gifts, tokens of love, flowers, boutique series and so on.
Each store should do a good job in creative display, highlight the key display of goods, and ensure the sales of holiday goods.
1, special price of goods
During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.
2. Theme display: August _ —— August _.
Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.
Requirements:
A, Valentine's Day theme display, focusing on exquisite ornaments in the store.
B, each shop must pack at least 1 1 set of "jewelry" for theme display.
Six, "deep headdress bouquet"
1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is handwritten with an eye-catching art pen. Customers who buy jewelry above 80 yuan will be given a flower.
2. Make a price list of "affectionate headdress bouquet"
Prepare packing boxes and wrapping paper in advance, and do a good job of packaging.
3, free delivery service, jewelry requirements exceed 100 yuan, the delivery range does not exceed 2 kilometers.
Seven. Activity promotion:
1 lover balloon collision
Make 100-200 balloons for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).
Cost 0. 155 yuan/set.
Step 2 give away your membership card
Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: August 8-13)
Pay attention to the registration of membership card information.
Eight. publicize
In order to strengthen the influence of the event, we should do a good job in publicity and attract more customers to actively participate in holiday promotion. Franchisees are free to choose media locally. Examples: evening paper, TV subtitles, DM delivery, etc.
1, advertising slogan
_ _ _ Decorations with jumping colors
Bright colors, exquisite workmanship and designs from Korea. Will such ornaments become a fashion again during Valentine's Day? Look at these noble, lovely and beautiful ornaments!
Unusual Valentine's Day
What is the difference? What gift can make a beautiful woman smile? This is a money-saving and decent gift. Please look at the baby ornaments recommended by HAFACE. ...
Nine, store layout
1, prepare enough gifts to make a love announcement.
A. Handwritten posters with artistic pens at the entrance of the store (including specific contents of preferential strategies);
B. a colorful flag: the content is "show love!" The price reduction storm of reasonable price reduction ";
C. purchase or lease heart-shaped balloons for storefront decoration;
2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean and spotless.
3. It should be specially mentioned here that the service quality must be effectively improved.
X. joint operation
Reach a cooperation agreement with local flower shops to provide goods to each other to increase sales of both parties.
Buy _ _ _ yuan flowers and give a piece of jewelry or a membership card provided by _ _;
Buy _ _ _ Yuan jewelry in _ _ _, and give flowers or discount cards provided by _ _ _ flower shop.
Jewelry planning scheme 5
1. Activity time: 10 _ month-18 _ month.
2. Activity theme: Dragon Boat Festival "chain" knot customer heart
Three. Activities:
1. "Chain" knot customer heart:
_ Month 10-Month 18, where you buy more than 3,000 yuan plus 5 1 yuan, you will be given a 18K chain.
(Su Jin does not participate in preferential activities)
2. The old decoration of Dragon Boat Festival has a new look:
During the Dragon Boat Festival, customers can take their previous jewelry to the jewelry store/cabinet for new jewelry, only charge processing fees, and provide free cleaning service (diamonds purchased by non-jewelry stores/cabinets can also participate) to "transform" all jewelry.
Four. Publicity and promotion of activities
Advertise activities with the theme of "Dragon Boat Festival" in local daily newspapers or evening newspapers with large circulation, including the participation rules of "Dragon Boat Festival" and "Dragon Boat Festival".
Advertise activities in TV stations all over the country, and also advertise the significance, participation details, address and telephone number of special shops/counters all over the country in the form of subtitles during prime time of TV stations.
Make posters or exhibition stands for pre-store activities, arrange activity consultants at the counter and set up consultation telephones to facilitate customers' consultation;
Verb (abbreviation of verb) activity control and evaluation
1. Do a good job in customer consultation and the number of people arriving, participants,
Record the number of buyers and sales in detail;
2. Do a good job in the later stage of the activity. Collect the above data, media frequency and agent feedback to the brand planning department of jewelry promotion headquarters to evaluate and summarize the activities, so as to provide better marketing services for joining partners.
Activity budget of intransitive verbs
1. The publicity cost is about 3,000 yuan;
Exhibition frame: 85 yuan;
3. Total: 3000+85=3085 yuan.
2. Dragon Boat Festival jewelry promotion theme: "Dragon Boat Festival" dream diamond value-added delivery
1. Activity time: 10 _ month-18 _ month.
2. Theme of the event: The dream diamond is delivered at a great price.
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