For normal cut shapes (such as the most common round cut), 4C is the main basis for determining the value of diamonds. Therefore, if you have access to goods, you can bypass shopping malls and stores, and you will save a lot of money for paying rent to merchants, thus buying high-value diamonds.
Big brands are basically located in big shopping malls, and the deduction point of shopping malls is basically 20-30%. Coupled with luxury decoration and employee benefits, all kinds of expenses and costs are countless, and will eventually be added to the small diamond. Customized brands are mostly small shops, studios, online stores, and some even work alone at home. It can be said that there is no cost except time, and the cost can naturally be minimized. From this perspective, the cost performance of customized brands is much higher than that of big brands.
The smaller, the worse the promotion. At first glance, it may be more valuable without a team. The money you spend is basically the value of the diamond itself, and there is no extra cost.
Of course, there are also brands that sell unique tailoring, such as psychic blue flame. If you like it, you can only buy it in brand stores, and you must accept their premium.
Tongling jewellery blue flame
If your question means, which brand is better? It doesn't have to be like this.
Customized, the brand is good. Like any other commodity, cheap is not the best.
Brand can give people a sense of trust.
I like international brands, such as Harry Winston, Tiffany, Cartier, Graf, Xiao Mei and Derby. The status of these fashion luxury brands in the industry is almost unshakable. They have the world's top jewelry designers and the best craftsmen. The level of these people is by no means comparable to that of small factories that customize brands. Of course, the appearance price of these top bosses is the same as that of stars. Making a work, even the simplest style, will cost several times more than the value of the product itself, so it depends on whether you think it is worth it. International brands also have many customer benefits. Of course, you have paid these fees, but some benefits can't be bought with money, such as the expansion of the circle. So sometimes buying big brands is a social need.
Some big brands in China, such as Chow Tai Fook, are slightly inferior, but in China, Chow Tai Fook is sure to win the first place in terms of design style renewal, material innovation and exquisite craftsmanship every year.
I also have some unique features in diamond ring design.
As for other big brands, including X Sheng, X Fu and so on, have you heard of them? With all due respect, they all do so. Those who open stores crazily by joining (or recruiting agents and other similar ways) have thousands of stores, but they can't take any works, which is to gain the advantage that Chinese people are insensitive to time.
At this time, we look at customized brands, because customized brands generally have low profits and few corresponding services, not to mention the interests of customers.
Of course, customized brands generally have more freedom in design, and many can even design their own styles, while brand stores usually have less freedom, and some brands with high freedom and famous design are very expensive.
So which brand is good depends on personal situation. I personally like Harry Winston and Graff, but their goods are too expensive for ordinary people to buy.