Consumers will buy less.
Now that the chaos of jewelry live broadcast has been exposed, consumers will watch it, and then they will not go online to buy jewelry. In this way, the traffic in the live broadcast room will naturally decrease, and such a live broadcast room will not continue. Because consumers know words and routines, they will buy jewelry in regular jewelry stores and will not believe the anchor. For example, some people claim to be senior jade industry insiders, but they only sold fake gold before. Not only the goods are fake, but also the identity can be faked, which makes people unbelievable.
The jewelry live broadcast room will be seized by the platform.
After this incident broke out, the live broadcast platform will definitely seal up the jewelry live broadcast room. Although these items are not on the platform, they are sold on the platform. After consumers are deceived, the impact on the platform will definitely decrease, and they are unwilling to watch the live broadcast on the platform. New consumer protection regulations have been promulgated. If the platform does not identify the authenticity of related items, consumers can go directly to the platform to defend their rights after problems arise. The platform is also obliged to make compensation, which is also a very new change for the platform.
abstract
The water of jewelry live broadcast is deep, so everyone should keep their eyes open. It's best not to buy this kind of jewelry online, so protect your wallet. And now the economy is not so prosperous, and all walks of life are losing money. It is better to make a savings deposit than to invest in jewelry.