1, brand recognition: Lao Fengxiang is one of the famous jewelry brands in China, founded in 1848, and has a high popularity and reputation in the industry. Therefore, Lao Fengxiang chose to open an online experience store on tb to expand brand influence and market share.

2. Audit and supervision of tb platform: TB is one of the largest e-commerce platforms in China and has strict audit and supervision measures. Merchants who open online experience stores must be approved by tb and abide by the regulations and policies of the platform before they can sell goods on the platform. Therefore, the existence of Lao Fengxiang's online experience store is a legal operation approved by tb platform.