In this Sotheby's auction, six of their works appeared. But if you don't know the design and style of his home, you may not realize that this home is so famous and low-key.
Because in the introduction of the album, there is no brand of this family.
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Low-key auction products
Before writing this article, I specially searched the jewelry introduction about this family. It is found that there are few reports or articles about this family at home and abroad.
If I hadn't noticed the design of its house, recognized it year after year when I participated in the auction, and checked with the staff of the auction house, maybe I wouldn't have known the existence of this house was so arrogant.
Forms was founded in Hong Kong in 2008 by two young immigrants from Israel, Zwick ·Janover and Elad Assor.
Both founders come from a jewelry cutting family and have a natural sensitivity and control over the cutting of gems. Coupled with the strong support from home, their orientation from the beginning is to use only the best gems on the market for design, and even to cut gems for design.
I can only say: children with mines at home are really happy.
At the beginning of its establishment, the positioning of Forms Company was different from the jewelry company we usually see.
Instead of opening their own stores or advertising to attract customers, they sell their works to big brands and become one of the suppliers, instead of looking for customers to sell them.
I have to say that this is actually a very wise choice.
Zwick Janover and Elad Assor, Zwick are keen to find rare and high-quality gems all over the world, even as happy as children get high marks in exams, while Elad is fascinated by cutting, how to cut the gems that Zwick has worked so hard to find with design.
For these two young people, standing under the tree of a big brand and focusing on some jobs they are good at, it can be said that they have their own jobs and their own fun.
But the design is unique, the recognition is high, and the supply and marketing are good; Let Forms also start thinking: Should we go to the stage like talented songwriters behind the scenes?
And if you want to open the brand road, opening the brand road is undoubtedly the best choice.
Forms jewelry was successfully sold at the jewelry and jade auction in Hong Kong for the first time. For a young jewelry company, this is tantamount to the opportunity and affirmation that the new singer won the prize as soon as she debuted.
Since then: forms can be said to be frequent visitors in auctions, especially in recent years, every auction will have its shadow.
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Table design
Looking back at the design of the form, we can say that its style has a very typical decorative art style: geometric shape, symmetry, clear lines, just like cutting with a knife, but also brightness, transparency and smoothness.
You can hardly see the existence of metal, but gems are hanging in the air.
The pair above is a series of "diamond chandeliers" representing fire and ice: earrings have a strong sense of drooping without losing the beauty of lightness and are extremely soft to wear. Even if you walk lightly, you can put on the diamond with a gentle shake of the earrings.
This series is reminiscent of countless colored balls of the British royal family, but it is also modern.
And this pair of earrings can also be said to be a pair of very exquisite craftsmanship.
It is necessary to maintain the natural lightness of each "leaf" and the structural integrity of the whole piece of jewelry. At the same time, as far as possible to show the largest surface of the diamond while ensuring its stability and aesthetics, which requires the appearance and feel of earrings to reduce the weight as much as possible. It can be said that the simpler the design, the more complicated the production!
This work is called "Eternal Flame", which is made up of pillow-shaped yellow diamonds and finely cut white diamonds.
This design requires high quality of the diamond itself, and without years of experience, it is really impossible to control the overall beauty of the ring.
The natural and smooth sense of curve, the curvature of radian and the grade control of three-dimensional modeling make the form stand out in the design of "ordinary lines".
The iconic style of the table is highly customized diamond and gemstone design, which realizes the floating visual sense with minimal inlays. The unique arrangement and design emphasize the beauty of diamonds and colored gems itself with the fire color and transparency of white diamonds.
And this pair of ruby and sapphire earrings combines these big signs.
High-quality colored gems is placed in the upper-middle position, with plane-cut diamonds embedded in hidden K-gold inlaid holes on the left and right sides, and the middle texture is in the shape of "leaves" on the back. These three designs are combined into one.
Looking at these forms of design and the pursuit of high-quality gems, I have never been clear about what my favorite design features are.
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Inquiry and reflection
To tell the truth, I really didn't care too much about the form before Sotheby's saw six lots this time.
However, when I gave you a guide catalogue analysis, I suddenly found that these six pieces of jewelry came from the form. When I looked back at the previous auction catalogue, I couldn't help asking myself a question: Why can this 1 1 year-old "new store" be auctioned frequently, while many domestic designers are still struggling on the verge of development?
There are many reasons, of course, but we may be able to find the figure of * * * from this incident.
When I type this passage to you, many reasons come to mind: for example, the rich children of the two founders, the environment, circle, uniqueness of design and operation in Hong Kong, etc., but it seems that these reasons are all lacking.
I suddenly remembered a sentence I saw when I visited Cartier Exhibition in the Forbidden City in Beijing in the summer: Style is not a decoration like people; Style is not skill; Style is a vision.
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