Fang Hua's success comes from the important concept of "differentiated management". When Fanghua entered the Hongqiao market, she soon found herself trapped in price competition, because the products in each booth were very similar. Fanghua constantly introduces different products to win more customers. However, this lead is always short-lived. When others follow up the same product, the difference disappears. In order to get out of this strange circle, Fanghua tried to upgrade the booth to a specialty store and upgrade the goods to middle and high grade to reflect the differences. Fanghua's success attracted a large number of imitators, and many merchants went to specialty stores, and the competition resumed at a higher level. Fanghua has developed a small shop into a large shop of thousands of square meters, covering all kinds of pearls in an all-round way, reaching international standards in quality and providing consulting VIP services. To this end, Fanghua has become the first choice for VIPs from all over the world to buy high-grade pearls, and many celebrities have also become loyal customers of Fanghua. Mrs Putin has visited four times and presented autographed gifts. The Finnish President not only visited Fanghua six times, but also invited Ms. Bai Rufang, the chairman of the board, to visit the presidential palace. During the Olympic Games, Fanghua once again successfully received a large number of world leaders, athletes and media reporters. Laura, the wife of the former US President, took the initiative to write an inscription as a souvenir after experiencing Fanghua's service. Later, President Bush wrote a special thank-you letter.
Fanghua is not satisfied with the popularity of this "international brand". Fanghua knows that only by taking the road of brand can she really be different. Fanghua is determined to build an international brand with Chinese style, and strives to introduce professional managers with experience in large companies. On the one hand, they are given supplementary management knowledge; on the other hand, they are arranged to study Chinese studies, so as to ensure the China style of corporate culture and brand connotation.
2009 China Jewelry and Jade Jewelry Guide
Fanghua always adheres to the brand connotation with China characteristics, assiduously practices internal strength, makes pioneering efforts, and presents it to guests from all over the world in an international way.