From 65438 to 0970, timely technology began to dominate the watch industry, but the antique watch series launched by Swiss companies was popular all over the world. In the second half of 1980s, Swiss companies began to produce various luxury mechanical watches, and this trend was further developed and strengthened. Complex clockwork or automatic mechanical watch is becoming more and more popular. Today, Switzerland has most top brands of watches in the world, so visitors can not only enjoy the elegance of various world famous watches here, but also freely choose products of China and Italian brands.
When people mention Switzerland, they will think of exquisite watches with fine workmanship, accurate timing and status. In fact, there are many long histories behind these famous watches. Here are some famous Swiss watches for your reference.
Gucci (brand name)
Severin Group was founded by Severin Wundermann in 1972, and its headquarters was moved to Rennau, Switzerland in 1989. Severin has been producing and selling Gucci watches all over the world since its establishment to 1997. After 1997, Gucci withdrew this franchise and started his own business. Its success is based on the brand's popularity in fashion and successful marketing strategy. It claims to be the top three watch manufacturers in Switzerland, and launched the top model G300 at 1997 to celebrate the number of global distributors.
Langgins
Entrepreneur Erenest Francillon is the descendant of a baker in Lausanne. In 1867, he set up a watchmaking factory in Les Longines, a small community in St. Imil, Switzerland, specializing in making sports timepieces. It was first recognized by the world at the Olympic Games in 1869. Charles Lindenberg also relied on Longines as a timer in his pioneering work of flying a monoplane across the Atlantic. Longines Watch is currently a member of SMH Watch Group, but it still maintains its sports watch style.
Omega
Louis Brandt set up a watch assembly workshop in 1877 for one year, but died two years later, and then his two brothers moved the factory to Bean, Switzerland. After continuous development and reorganization, the company has become the largest watchmaking factory in Switzerland. The name Omega first appeared at the end of last century, and it was not until 1960s and 1970s that Omega became famous. In many people's minds, Omega represents Swiss watches, and it is also a member of SMH Group.
Rolex Watches
Rolex is regarded as the most successful and respected Swiss watch. Hans Wilsdorf, the founder, registered the Rolex trademark at the age of 24 in 1908 and moved to Geneva from England. 1920, Rolex obtained the first official quality appraisal certificate. Wilsdorf is determined to make the most accurate watches. His goal is to design and manufacture waterproof watches. Finally, the famous oyster surfaced and instantly became the first in the sales list of expensive watches in Switzerland.
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Swatch's story began at 1978, when the Swiss watch industry was under great pressure from Japanese competition. Dr Ernst Tomke was ordered to take countermeasures and asked his technicians to develop a quartz watch that is better and slimmer than Japanese watches. Half a year later, the watch core department of SMH Group made a prototype only 2 mm thick, which was the thinnest quartz watch in the world at that time. The final mass production model, minus 5 1 parts, has its surface hidden in a waterproof rubber shell. Besides, it is shockproof, durable and, most importantly, low in price. They called it Swatch in March 1983, and since then it has become the best-selling watch in the world.
Swiss military watch
The Swiss army has a special image. For hundreds of years, it has been involved in maintaining one of the oldest democratic countries. Hans Noll set up his own company years ago and launched a series of Swiss military watches. The practical function, readiness and military characteristics of adapting to harsh environment are deeply loved by users. In recent years, many sports models have been added to the latest series. Swiss military watch represents value for money and vivid image, which is very popular among young people.
Candino
Candino is a Swiss watch owned by Flury family, which originated from 1947 and has a long history. Undoubtedly, their most important development is the type they never wear. The case and strap are made of tough tungsten-titanium carbide alloy, which ensures durability, aesthetics and reliability. Another outstanding technology is the development of its unique power storage watch core, which can keep the date as far as 1992. In Latin, Candino means "flawless", which is obviously the proper name for this excellent and advanced timer.
Inspired by the previous classification of domestic imported watches, I also reclassified the world famous watches, hoping to provide some reference for friends who want to buy new watches. If there are any shortcomings, please ask experts for advice.
Because I am used to calling Rolex, IWC, etc. A kind of watch, I call it a special watch with a higher grade than the old one. The classification is mainly based on the technology of the watch factory and the grade and price of the brand, regardless of the material of the watch case.
1. advanced watches: good at making complex menus and polishing them exquisitely, which fully shows the technical strength of the watch factory. Brand gold content is extremely high, the output is limited, and the price is hundreds of thousands. Patek Philippe; Airbnb Vacheron Constantin; Lange company; Sunet; Breguet; Marquis Roger Dibius; Palma Johnny; Blancpain (complex model, common model is a kind); Athens (complex model, common model as a class); FRANK MULLER black croco (complex model, common model is a class); Glashü tte Original Glashü tte (GUB39 automatic movement and women's watch)
For a class one); White matter (complex model, common model is a class).
2. First-class: a classic table suitable for the status of high-paid people in China.
Rolex; IWC countries; Jaeger-lecoultre; Cartier; Chopin; Count.
3. First-class and second-class: suitable for domestic high-paying table tennis players. Increase your wisdom (when it is really beneficial); Quellec; Kunlun; Daniel ross; Gerald Ghenta; EU (Germany); CHRONOSWISS Ruibao; Pena Sea Pena Sea; Omega; Dube & Shardenbrand Dube Schouten; EBEL yubao
Description: 1: Many products of the same brand are different, so if they are classified in proportion, it means that they are good at complex menus, which account for a considerable proportion of their products, or the movement is highly polished and the brand positioning is high. For example, Athens and Black croco, although the common styles are mainly ETA2892, do not affect the overall image. Glashü tte introduced several tourbillon models and flew back to the countdown. After fine-tuning the movement with double goosenecks, it has got rid of the ordinary image of GUB39 movement and can compete with Lan Zhi.
Wan Guo is also good at complex menus, but most of the products are common, so they are classified as one category, and so is Jaeger-LeCoultre. Chopin is listed in the first category because he owns LUC's own core and jewelry watches have high taste.
Your intelligence could have been higher, but you still need the efforts of the new president. Collec's technology is superb, and the movement material is second-rate. DANIELROTH relies on design. Although GERALD GENTA has a complex limited edition, it is not mainstream after all. The trade union movement, like polishing, only has a complex functional model at its core. Ruibao's movements are ordinary, but creative and skillful. The new one-button chronograph won the Swiss watch magazine award, which is promising and can be among the first-class. Omega can only be regarded as the second category, but it can be classified as coaxial escapement and 3303 movement. Yubao relies on a chronograph or its own movement.
4. Second-class and first-class: The backbone of ETA is mostly used for ETA high-grade cores, with certain transformation and polishing technology or design emphasis, occupying mid-range and high-grade fields and suitable for the domestic middle class personality. Breitling; Tudor (by the light of Rolex); Tag heuer; Paul Picot; Martin Braun; Shi Ming; Amy; Porsche design Porsche (OEM in the past, design wins); IKEPOD (designer list, the most observatory level); Alan Silberstein; EBERHARD (strong motion modification function, CHRONO4 amazing) VULCAIN Vergen (with alarm core); BVLGARI Bulgari; Hublot; Ventura (designer table, most observatory level).
5. Second-class and second-class: the core of ETA is used, with little change, ordinary polishing and strong tools. The price is about 5000 to 15000, which is suitable for ordinary people in China. Radar; Movado; ETERNA (quality is different from Porsche); Xemexthomsoman magazine; PERRLET Schwartz Etienne; Longines; Fortis; Minera; Jacques ETOILE Daniel Jean-Richard; German: Tutima Ma Di; SINN； NIVREL (a few brands still use Lemania 8810); Muller; NOMOSRAINER brand; Hanhart; Stova (Joerg Sauer); SOTHIS temptation.
Note 2: There are many high-end watches in the second category, such as 2892 with perpetual calendar module or intelligent movement, and the price is also high. Mainly refer to its comprehensive level and market positioning.
6. The third category: cheap goods with ETA core, but the quality is guaranteed, genuine manufacturer's brand, the price is mostly below 10,000 yuan, which is the basic style of watch players.
ORIS Li Hao time; Tissot; Hamilton Hamilton; MIDO· Tommy; Zhi Nuo; Masero c; Davossa; Some small brands in Germany are equipped with ETA (including 7750 and UNITAS), such as LIMES, KAUFMANN and LACO.
7. Four categories: old European and American brands bought in Asia and some low-end brands only aimed at the Asian market, ETA cheap core or Japanese core, the quality is acceptable, around 1200 yuan, and most of the "Swiss watches" most commonly contacted by China civilians belong to this category:
Plum blossom; Innag Rome; West Malaysia; Yibo Road; Hundred waves; Ai Qihua; DOXA Sandoz; Nivida; Olma; Baoluhua Baoluhua and so on.
There are also some Swiss quartz watches that should belong to four categories: SWATCH swatch; Schettina German Army Hanbaoxing Atomic Table. Russian flight chronograph (imitation of Swiss 7734 movement).
8. Five categories: Seiko; Citizens; East (double lion); Casio; Russian flight alarm clock and Rostock (former military watch).
Note 3: Guido and Dajinggong have never been in contact. They may be boasted by the Japanese or belittled by some cousins. I think they may be classified as the second category at most.
9. Six categories: Chinese mainland table. This kind of watch was raised before, but now it should return to its proper position. But I'd rather see a domestic watch brand. Do you think this day will come?
Note: Due to the disappearance of a large number of small Swiss watches and the scarcity of French watches and British watches (there are still some), my grading has become easy. Generally speaking, today's hierarchy camp is still relatively clear. The middle-low and middle-high levels are occupied by ETA, which makes people who are most suitable for this level have almost no practical choice. It can be seen that the dilemma of the mechanical watch manufacturing industry today is the domineering of Swazi Group!
The brands I listed refer to Swiss watch magazines, and most of them are mechanical watches. There are several brands that are not on the list:
1. Most independent watchmakers' works: Because they are not as big as black croco, and they are random, there are complex functional models and simple models, which are not easy to evaluate. Jiao Dayu, for example, has both tourbillon, whose daughter is hard to find, and Eta Core, whose face is famous.
Second, brands unfamiliar to domestic and even international cousins are relatively low-key and concentrated in a small circle. For example, Graham; ; City Juergensen; KURTH (German family watchmaker, limited production of watches with old movements in stock); Harewood (the old brand that invented the automatic rotor watch), broadcast by BOVET. The source of some movements is unknown, and the quality is difficult to evaluate.
3. Fashion accessories stationery brand list: not good at clock manufacturing, please do more OEM, the quality is uneven. Such as Dunhill; Montblanc; BUCHRER Bao Qilai (table store name); Harry Winston; Tiffany Tiffany; Louis Vuitton; Chanel; Gucci Gucci; ESPRIT, wait. This kind of watch is extremely chaotic in China. Some people think that a good pen and a good watch must be good. Although some brands of watches are excellent in workmanship and movement, my point is that a person who knows watches will not buy a non-professional watch brand. Just like I wear a Rolex watch, if I wear a Rolex factory souvenir in my hat, I will feel stupid. I think people who wear a brand all over their bodies are either employees or have no products.
Four. A dime a dozen quartz watch brands, except a few influential ones, are not listed. Generally, the grade of ETA core is higher than that of Japanese core. All belong to five or six categories.