In addition to using leaflets, these activity information can also be sent to the mobile phones of users in the same city by SMS in advance, and the display rate and reading rate will be higher. The more customers you attract, the greater the sales.
With the rapid development of commercial economy, the improvement of people's living standards and the establishment of city brand image, what has promoted the rapid development of commercial logo guidance system? Whether you enter a dazzling array of boutiques, supermarkets, shopping malls, or noisy bars and dance halls, here are some store promotion plans for your reference.
Shop promotion plan 1
I. Activity time: April 30th-May 8th.
Purpose: May is a golden week, and there are several major festivals in the whole month, such as May Day.
I. Activity time: April 30th-May 8th.
Second, the purpose of the activity:
May is a golden week, and there are several major festivals throughout the month, such as May 1st International Labor Day, May 4th Youth Day, Mother's Day and Children's Day. In order to better promote sales, increase customer unit price, produce more influential social effects, and further enhance Jiahui's corporate image.
Third, the theme of the event: celebrate May Day, enjoy convenience and welfare, and win wonderful prizes.
Fourth, the slogan of the event: May Day shopping is fast and easy to shoot, and the grand prize is won in shopping; When the price falls to the end, it will keep running.
Verb (abbreviation of verb) Advertising: DM: April 30th-May 4th Outdoor advertising pictures introduce promotional activities, body banners, gate banners, in-store POPs, and broadcast publicity.
6. Scene layout: banners at the gate, summer flags, zone 12 tags, 3 billboards for getting on and off elevators, advertising stickers for taking stairs, and two hollowed-out giant ones.
Seven, activity strategy:
1) During the Golden Week on May 1st, the price dropped to the bottom. From April 30th to May 4th, a dm poster was put out, which classified items, fresh 25, food 50, non-food 40, counter 30 and old shop 25.
2) Visit _ _ _ _ _ on May Day and win the shopping prize (see attached page for specific scheme).
3) Reduce the price to the end and continue to operate (see the attached page for specific scheme).
4) On May 1 day, the final of the second "Ode to Labor" Youth Karaoke Competition was full of splendor, and many stars gathered to see the present.
5) On May 4th, the Youth Day gave a wonderful performance.
6) On May 5th, "May 1st Shopping _ _ _ _, Win Shopping Award" lottery party, wonderful performance (internal staff)
7) The registration of "Children's Talent Show on June 1st" was officially launched. Registration will be held from April 25th to May 10, and the first preliminaries will be held on May 13 (see the annex for the specific scheme).
8) On Mother's Day on May 8, my mother was polite when shopping. All married female customers who come to our store for shopping on May 8th will be given a computer receipt when they shop all over 50 yuan at one time. Each person is limited to one, and the number of gifts is limited, while stocks last.
9) On May 12, the "May Day Shopping _ _, Win the Shopping Award" award party will be held.
Shop promotion plan 2
With the arrival of the Spring Festival, commercial sales have gradually reached the peak of sales. How to seize the sales peak and how to arrange the promotion activities reasonably is the most important thing at present. Liangyou Plaza, as the leading business in Yantai, should also guide customers' consumption with a brand-new concept, and strive to firmly grasp the sales peak through the full cooperation and support of leaders and employees of Liangyou Plaza, so as to draw a satisfactory full stop for the annual sales plan. Focus of activities:
For fresh food and food shopping malls, we will gradually implement rolling price reduction, and launch Monday vegetable day, special vegetable products, Tuesday cooked food day, Wednesday grain day, Thursday bread day and Friday seafood day every day from Monday to Saturday to attract customers to buy different special products in Liangyou Square every day, and increase investment and development of homemade products to attract customers with their unique products.
For clothing, gradually promote Liangyou clothing brand, and gradually promote Liangyou clothing brand and footwear through soft text and TV.
The introduction of 4-5 well-known brands at home and abroad can appropriately relax the conditions and aspects, make the structural adjustment of clothing products in Liangyou Square more reasonable, attract consumers of different ages and levels, and make clothing products in Liangyou Square more competitive.
The first part: 20__ New Year's Day —— The overall theme of the promotion plan for the Spring Festival: "Happy New Year" and "Happy New Year with Nine Gifts" in Liangyou Square.
Activity date: 20__ year 65438+February 27th -20__ year 65438+ 10/can also be divided into two promotion stages: the first stage is New Year's Day 65438+February 27th-1 5, and the second stage is Spring Festival 20th.
First, the store image layout:
1, 1300 banners and 3000 small banners are printed and hung in the central hall. The contents of each chain store are "Happy New Year" and "Nine Gifts for the New Year", with red as the main color to highlight the festive atmosphere.
2.* * * Enjoy the space, borrow Christmas decorations and decorate some balloon bags.
Second, the image layout outside the store:
1, the glass curtain wall at the door head was replaced with the themes of "Happy New Year" and "Nine Years of Worship".
Two huge walls are hung on the south, north and wall respectively. The east wall, roof and light box are painted.
Third, media cooperation and operation.
1, DM advertising cooperation, New Year's Day-Spring Festival, two DM posters cooperation, with the theme of "New Year shopping", focusing on food, fresh food, alcohol, candy, dry goods, gifts and health products.
2, pots, bowls, chopsticks, kitchen supplies, cleaning supplies, household appliances as a supplement, and the theme of a "new clothes for the New Year" clothing, shoes and hats advertising.
3. Newspaper advertisements: 65438+February 27th, 65438+1October/kloc-0, 65438+1October1October 24th.
Four, commodity organization and display layout:
1. Purchasing Department —— Make a new year's goods preparation plan in advance.
The food purchasing department mainly focuses on alcohol, candy, dry goods, food, gifts, health products, fresh food and packaging, and mainly promotes special sales products, with absolute special price 10 and relative special price of 30-50. Sensitive goods should be stocked in advance to ensure all-round arrival, and the commodity quantification rate is 100%.
2. Daily purchasing department-purchasing pots, bowls, chopsticks, plates, cleaning supplies, kitchen supplies and other commodities for the New Year in advance, and ensuring the allocation of goods inventory.
3. Home appliance purchasing department-make a good home appliance purchasing plan in advance and make a good distribution plan for suburban residents to ensure continuous sales before the Spring Festival.
4. Operation Department-Plan the placement of goods in this area. The stacking at both ends of the golden coastline is mainly based on the display of new year's goods, and the theme display of "New Year's Goods Street" is planned. Carefully check whether the goods are in line with the labels, carefully screen each product, inform the buyers in time when problems are found, and the computer department will make timely corrections to ensure the smooth sales of the goods.
5. Human resources department: organize a group of temporary workers and logistics personnel to assist the front line in time during the peak sales period to ensure the smooth sales of the front line.
6. Computer Department: According to the situation of passenger flow, people flow, rationality, arrangement, cash register, etc., personnel are sent to patrol the site from time to time to maintain POS machines in time to ensure smooth sales.
Verb (abbreviation for verb) Overall promotion:
Liangyou Square "Ode to Happy New Year" and "Nine Years of Worship".
Supermarket:-The first "Candy and Dry Food Festival" and "Snatching Sugar"-Free Gold Delivery.
Supermarket Treasure Hunt City-Insight into Treasure-Special Price. Introduce different special offers every day-rolling price reduction. Monday vegetable day; Vegetable specials Tuesday cooked food day; Delicious food special Wednesday food day; Special Thursday Bread Day; Special offer: Grab a handful of candy when shopping in 30 yuan that day, and give as much as you can. Two gold rings, wrapped and put in a box, caught 18, 28, 30, and other gifts.
2, touch the music-you can participate in shopping in the supermarket 50 yuan that day. Set up a game board and throw the ball from it. After many collisions, the ball fell into the prize box below. Prizes include drinks, milk, cola, soap, peanut oil and so on. Let customers enjoy shopping fun at the same time.
3. New Year shopping: New Year shopping street will be launched and displayed in food shopping malls (mainly wine, food, gift boxes, dry goods, peanut oil, meat gift boxes, etc. )
1. Happy New Year-Happy package, blessing package, big delivery. 20__ year 65438+1 October1. On the 2nd, I bought a gift bag from 20 yuan (containing candy), and used my card to buy a gift bag from 20 yuan (desk calendar, gifts).
Second, the New Year gift-giving action. On the day of shopping 10 yuan, give a pair of blessings to add happiness to the New Year.
3. Give "Wealth" as a big surprise in the New Year, and send "Wealth" packages (assembled vegetables or pollution-free vegetables, with matching) when shopping in the supermarket in 50 yuan on that day.
Fourth, send "carp" in the New Year-there are "fish" every year.
Anyone who shopped in the supermarket that day was above 50 yuan. Send a carp (1.5-2 Jin) to wish you an overall improvement in fish every year; The purpose of promotion is to cooperate with the sales of goods, not the mainstream way. Sales promotion should not be the mainstream, but products and prices should be used to attract customers. If sales promotion is the mainstream to attract customers, it will go into the misunderstanding of sales.
Promotion is: small profits but quick turnover-refers to the supermarket to attract passengers at low prices and parity, small profits but quick turnover.
Profit promotion-refers to department stores and clothing, and high gross profit is supplemented by promotional activities to promote sales.
New Year's Day, Spring Festival and overall promotion activities:
Alternative1; "Happy New Year" is divided into "ten" into gold. Click "Ten" to become gold-a big surprise as a gift.
The integral system is a new measure launched by Liangyou Square. Customers can exchange points for corresponding gifts according to the shopping amount, with the points ranging from 10, 30, 50, 100 and 8000, and the gifts range from daily necessities, gifts, microwave ovens and mobile phones.
The supermarket takes 20 yuan as a point, clothing category 10 yuan as a point, and household appliances category 100 yuan as a point (cumulative).
Option 2; Lucky photo of the new year-red cash cow with millions of red envelopes-red envelopes. You can choose to build a wealth tree, which is covered with all kinds of red envelopes. Customers who shop in 50 yuan -300 yuan on the same day can choose up to two 300 yuan red envelopes, which contain various gifts and gift certificates.
Shop promotion plan 3
Activity analysis: After the New Year Festival, the off-season of sales is coming. In order to better guide consumption, stimulate customers' impulsive consumption, further expand sales, and promote the hot sales of women's products such as spring clothes, cosmetics, underwear and accessories. From March 7th, a series of activities with the theme of "Beauty over 38, Caring for Women's Shopping and Giving Gifts" will be launched. The specific scheme is as follows:
I. [Activity Time]:
March 7th (Friday)-9th (Sunday) 9th February 2nd ***3 days.
Two. [Event theme]:
"Beauty is over 38 years old, taking care of women shopping and giving gifts"
Three. [activity]:
Activity 1. Love in Spring is dedicated to women's special love.
1, "Special love for special you-a special gift for love in the spring of 3.8 Women's Day", all female friends born on March 8 (with their ID cards) can receive a beautiful gift for free at the reception desk;
Activity 2, Love cares about women shopping and giving gifts in spring.
2. On March 8th, Women's Day was celebrated, and women's fashionable dresses in spring came on the market. During the activity, department stores will get a 10% discount, and cosmetics will get a 15% discount, and the shopping list will be full that day:
Give a bag of washing powder above 50 yuan (/kloc-supermarkets above 0/00 yuan are not discounted);
Give a pack of toilet paper full 150 yuan (supermarkets don't discount 300 yuan);
Send a bottle of shampoo above 300 yuan (there is no discount for supermarkets above 500 yuan).
(except express goods)
Activity 3, the meaning of spring, a special gift for beautiful women
The first "Mahler Spring Fashion Show" was grandly opened! T-shirts from 68 yuan, suits from 98 yuan.
10% discount on household appliances, 30% discount on women's shoes such as Kangnai and Red Dragonfly, and some women's shoes from 80 yuan to 40 yuan. Underwear, bedding, silk scarves and ladies' accessories are sold at ultra-low prices, and sweaters are 50% off.
Doctor Bai, Shu's, Lai Shi and Fashion Life launched a gift-giving activity, and the jade jewelry was 30% off the audience.
Activity 4, spring dance Charming Women Fashion Underwear Exhibition
During the event, a boutique static underwear exhibition will be held on the third floor, and a fashion model performance will be held in the lobby on the second floor. While introducing their own brand styles and fabric styles, participating brands interpret international women's fashion trends, guide fashion consumption and advocate quality life.
Activity 5, the rhyme of spring celebrates the March 8 checkers competition
All female friends can participate, and win two out of three games. As long as they beat each other within the specified time, they can take the "checkers master" reward card and their ID card to the service desk to receive a beautiful gift. (The entrance is located in the lobby on the second floor)
Activity 6: "February 2nd leading costume exhibition" and "February 2nd leading sugar bean food charity sale"
During the event, the jewelry counter launched the "February 2nd Leading Jewelry Exhibition" and the supermarket launched the "February 2nd Leading Candy Bean Food Sale", with a wide range of products. You are welcome to buy them.
Four. [Shop decoration]:
1. The ladies' underwear show is designed and displayed on both sides of the middle hall window on the third floor. The underwear group staff is responsible for selecting and matching the underwear of the model. The planning department is responsible for the on-site decoration. Props: "March 8th Women's Day, spring dance Charming Women's Fashion Underwear Exhibition" is made of sand net and glass sticker.
2. The round doors, couplets and floor stickers at the east and south gates are all removed and replaced with spring doors.
3. Remove all the ornaments hung on the first day of the New Year (except small lanterns).
4. The supermarket New Year Street was removed, and the special car was unified with small promotion racks, all in place.
5, photo hanging, KT version of heart-shaped production, the main channel of the store: "Beauty, Happy Women's Day on March 8th".
6. Kanban: the origin of March 8th Women's Day/the origin of February 2nd.
7. Design and layout of the model platform of the middle hall on the second floor
Verb (abbreviation for verb) [advertisement]:
1, subtitle advertisement of Meteorological Bureau
2, TV advertising, flying word advertising
3, activities inside and outside the store kanban, hanging kanban
4. 10000 color page
5. The banner on the stairs on the first floor reads: "Beauty is over 38 years old, caring for women shopping and giving gifts."
6. Hang: "On February 2nd, the dragon looks up, and the headdress is displayed"/"On February 2nd, the dragon looks up, and the candied beans are sold".
Shop promotion plan 4
First, the activity time:
September 28th (Monday)-65438+1October 7th (Wednesday)
Second, the theme of the event:
Ten days of national day, ode to joy, lottery, coupon return, joy.
Three. Activities:
Activity 1: Ten days of National Day, Ode to Joy, shopping and coupon delivery.
National Day in autumn, _ _ Boiling, _ _ Shopping Plaza and _ _ People's Shopping Mall are newly listed in autumn. On the same day, the clothing department store will send 40 yuan shopping vouchers when it is over 200, over 400 100 and over 600 150.
Note: (the membership card will earn normal points, and the special express goods of alcohol, tobacco and platinum will not participate in the coupon delivery activities. Shopping vouchers are universal in the whole building, and shopping with vouchers no longer enjoys discounts, coupons and other activities)
Activity 2: National Day Ten Days Ode to Joy Shopping Lottery Gift
During the activity, the supermarket shopping list is full of 39 yuan tickets, and a lucky draw will be held once. On the same day, there was a lucky draw in 99 yuan for wearing goods, department stores and special-price goods once and twice. 198 yuan.
After enjoying a 10% discount on watches, cosmetics, household appliances and digital household appliances, there will be one lucky draw and two lucky draws in 99 yuan on the same day. 198 yuan.
Commodities such as tobacco, alcohol, yellow platinum, etc. will participate in the lucky draw once on the day when they are accumulated in 500 yuan. Good luck, surprise gift! Don't miss the moment of passion!
(The single ticket for the above activities is limited to 3 times at most, and you will not participate in the cumulative coupon activities after the lucky draw. )
Prize setting:
First prize: 6 42-inch color TV sets;
Second prize: 30 prizes for a washing machine;
Third prize: 600 people will be awarded a set of thermal underwear;
Fourth prize: 5000 people will be rewarded with a bottle of coke;
Commemorative prize: a bag of melon seeds.
Activity 3: Ten days after National Day, the groom wishes you a happy birthday.
Trade-in activities will be launched during the event, with a package discount of 150 yuan and a single discount of 100 yuan.
During the activity, buy the groom's suit for 298 yuan and send a tie; Over 598 yuan, give a shirt or trousers; Over 998 yuan, give a long T or shirt+belt; Over 1298 yuan, give short t or casual clothes; Over 1698 yuan, give a coat or sweater or down jacket; Over 2 198 yuan, give away a suit or down jacket.
(Remarks: This activity needs to be purchased in cash, and the gifts are designated commodities. Active products are not returned, and the receipt is valid on the day of accumulation. Gold cards and bills of lading do not participate in activities. )
Activity 4: _ _ Celebrate the National Day large-scale cultural performance.
_ _, June 65438+1 October1day held a grand performance to celebrate the National Day. The famous host of Shandong TV Station takes you into _ _ to watch wonderful underwear shows, duets, jujitsu, magic and folk music groups.
Organizer: _ _ _ City Commercial Building Co., Ltd. Co-organizer: _ _
Shop promotion plan 5
The Spring Festival of 20__ is coming. In order to reward customers for buying the most affordable and best new year's goods, _ _ Mall will launch "Gift 100" and "Big Clearance, New Year's Day" promotional activities to give consumers real Spring Festival gifts.
Activity plan 1: Send it on 100 150 (New Year's voucher).
1. Activity time: 20 _ _ _ _—20 _ _ _ _.
2. Activity content: During the activity, you can get a big family gift certificate of 150 yuan when you spend more than 100 yuan on shopping in _ _ _ mall, buy a stroller in 200 yuan and buy materials and small appliances in 300 yuan; You can get a new year's gift certificate of 1000 yuan when you buy household appliances over 1000 yuan (except supermarkets, gold, mobile phones, furs and other special goods).
3. Proportion of new year vouchers (all vouchers are shopping vouchers):
1) New Year's vouchers: Except for special commodities such as gold, mobile phones and furs, they can be used in some shopping malls.
2) Aging Voucher: It can only be used during the period from Grade One to Grade Seven. In addition to gold, mobile phones, furs and other special commodities, it can be used in _ _ shopping malls.
3) Lantern Festival vouchers: only available on the fifteenth day of the first month, except for special commodities such as gold, mobile phones and furs, which can be used in shopping malls.
4) Voucher for tobacco, alcohol and sugar tea: tobacco, alcohol and sugar tea only.
5) Gift certificate: only used in shopping malls.
6) Jade coupons: only for shopping malls and _ _ Jewelry Palace (except gold and platinum).
4. Voucher usage rules:
1) coupons are only applicable to shopping malls, and copying is invalid;
2) Coupons need to be consumed on a peer-to-peer basis or collected in proportion;
3) Coupons cannot be exchanged for cash, and the cash part does not accumulate coupons circularly;
4) When returning cash consumption, coupons or cash equivalents shall be returned together;
5) coupon consumption, when returning goods during the event, return coupons and cash to customers;
6) coupon consumption, when returning goods after the event, only the cash part will be refunded;
7) Validity period of coupons: the issuing time of coupons ends at _ _ _ _ _ _ _ _, and the use time of coupons ends at _ _ _ _ _ _ _ _ _ _.
8)__ This mall reserves the final right to interpret this coupon.
Activity plan 2: big family, big clearance, Chinese New Year.
1. Activity time: 20 _ _ _ _—20 _ _ _ _.
2. Spring Festival activity plan: As the Spring Festival is approaching, _ _ Shopping Mall will launch the promotion of "Chinese New Year Clearance". During the event, _ _ Shopping Mall's clothing products were cleared in different seasons, and well-known brands were fully discounted.
Plus: In order to repay customers' support to the extended family, _ _ Shopping Mall will jointly launch two large-scale seasonal goods clearance sales activities in the early Spring Festival and August each year. Clearance activities will focus on clothing and footwear, and hit the lowest price for the whole year to benefit consumers.
When will Changyang Peninsula Square have full reduction activities? Special days such as May Day 65438+1 October1have full reduction activities.
Changyang Peninsula Plaza only has full or reduced activities on special days, such as May Day 65438+1 October1Double 1 1. Changyang Peninsula Plaza will have full reduction activities on these special holidays.