First of all, charity baby
Benefits: It can be displayed on the details page without affecting the ranking, but it can increase the number of views.
Set the channel: click the seller center-baby management-baby sale.
Then you can see the following page.
It is worth noting that the participation of charity babies is enough, and there will be more donations according to the proportion of transactions. If it is customized, the minimum is 0.02 yuan. You can set it yourself. Click Show on the details page, and it will be displayed.
Second, micro posters
Advantages: high efficiency powder increase, easy to start live broadcast.
Guide the baby collection and improve the search weight. It is convenient for fans to join the group quickly. Help purchase and transform.
Set the channel: click the seller center-baby management-baby sale-back to the old version-make micro posters.
You can choose or click on more templates here.
Select the baby to be promoted and set coupons according to your own situation. (No case is set here)
Doing Taobao is actually doing details. Only by doing the details well can we have good sales. Of course, it is not easy to do anything well, so do you understand these misunderstandings of Taobao operation written above? Taobao is changing rapidly now, because the Internet is constantly changing. In order to avoid letting everyone learn wrong and outdated knowledge, I joined forces with the cattle people on Taobao to form a group, and friends who want to learn Taobao operations can come here to study. The first digits of this group are 528, the middle digits are 810, and the last digits are zero and seventy-nine. You can find them by combining them in order. I want to say.
Click Next to generate micro posters! If you are not satisfied, you can exchange it.
At present, it also supports remote promotion! Platforms include Alipay, WeChat and Nail. Simple and fast, but also attract a lot of traffic.
Third, village scouring
Benefits: There is an additional channel to promote the baby, but some categories of village amoy service fees are very expensive, and some categories are affordable. For example, cars, pianos, guitars and other categories only charge 2%-3%, so consider whether to drive it yourself.
Requirements: grade 1 diamond, Taobao store needs to open 1 year, enterprise store needs to open for 90 days, the favorable rate reaches 98%, the dynamic score is greater than or equal to 4.6, the refund for manual intervention cannot exceed 5, and strict flight is required.
Channel: seller center-marketing center-rural Taobao signing.
Fourth, new product standards
After the new baby was first put on the shelves, it went on the market within 28 years. Some categories have it, and some categories don't.
On Taobao's homepage-search for your own industry boast. The word "new" means that this industry has new product standards.
Channel: Don't have too many copies of the main picture, no auction, second-hand and idle.
Don't include it in the title: selling second-hand goods in the off-season of clearance and having a certain degree of love for the products, you may get what you collect and buy ~
Three demo ports:
In the above picture, click the new logo (2 places) on the search results page to enter the baby details page at the lower right.
Verb (abbreviation for verb) Resident service
All services that can be settled in can be settled in, and the weight can be increased! In the same store, if you have more services, Taobao and users will trust you more. )
Seller Center-Taobao Service-Franchise Service
Sixth, the store alliance
The terminal traffic recommended by the official seller can be understood as: drainage tool! No money!
Advantages and disadvantages: it can only be displayed in stores of the same level.
Therefore, if you use it well, you can get traffic. If it is not used well, it will be helpful to peers. So you must do your own information before opening it. ?
Anyone who sees the words "good goods next door" at the bottom of any baby details page belongs to the port displayed after opening the store alliance.
For example, in the picture below, these four treasures are all treasures I have been to before, which means that the store alliance has also produced a kind of personalization. As long as I have seen it, it will be displayed as related treasure, personalized treasure and similar treasure.
Channel: Marketing Center-store marketing Tools-Store Alliance.
Seven, group chat settings
Benefits: There are traffic rewards!
Channel: Self-operated Center-Taobao Group
Note here that a new group can only be created when the daily average is 1+ and the micro-scouring level is Lv 1 or above in recent 30 days.
Eight. Marketing Center-Customer Operation Platform-Loyalty Setting
Benefits: Set different thresholds and discounts for ordinary members, senior members, VIP members and supreme VIP members of the store to maintain the viscosity with customers.
Ordinary members only need to spend 100 yuan or handle 1. The more they spend, the corresponding discounts will be set, and so on.
Channel: Marketing Center-Customer Operation Platform-Loyalty Setting.
Nine, collection and purchase
Benefits: Make a picture above the fold, such as putting a coupon link to guide buyers to collect and buy!
Channel: store management-store decoration-detail decoration. Click to view the decoration details.
Just choose one of these four.
As for the link here, just add a coupon link and order it in the service market-official coupon. Or Baidu "Aha Tao" to make a transfer link.