Poster; playbill
The English translation of poster names originated in Shanghai. In the old society, Shanghainese usually called professional theatrical performances "going to sea", and those who engaged in professional theatrical performances were called "going to sea". As a poster to attract customers, people may call it a "poster" because of this relationship. The word "poster" has developed to the present, and its scope is not only the special poster for professional drama performance. It has become a poster to report or introduce news about drama, movies, sports competitions, cultural performances and reports to the masses, and some of them have been artistically designed. Because it has the characteristics of introducing an object and an event to the masses like advertisements, posters are another kind of advertisements. Posters have the characteristics of being widely posted in places of projection or performance and on the streets. Posters of artistic design are another kind of posters for movies, plays and sports. Posters, also known as "posters" or "posters", belong to outdoor advertisements and are distributed in streets, theaters, exhibitions, business districts, stations, docks, parks and other public places. Street art is also called "instant" abroad. Compared with other advertisements, posters have the characteristics of large screen, wide content, rich artistic expression and strong foresight. (Excerpted from Applied Writing magazine, sponsored by Jilin Writing Society and changchun university of science and technology) Poster is a very common form of poster, which is mostly used in movies, plays, competitions, cultural performances and other activities. The nature, organizer, time and place of the event should usually be clearly written in the poster. Posters should be concise in language and novel and beautiful in form. Poster typesetting and composition skills Poster typesetting and composition skills are as follows:
① Surrounding pictures. Rotate and diverge around a center. Or a combination of patterns arranged in a circumferential manner. It's called a circumgraph.
② Central symmetry graph. A symmetric graph with a central vertical axis or a horizontal axis or a central point is called a central symmetric graph. ③ Diagonal balance diagram. Have a strong sense of movement. A picture in which the main image is diagonally distributed is called a diagonally balanced picture.
④ Scatter balance diagram. The theme images are scattered in size. Or distributed on the screen according to C-shape, S-shape, etc. And form a certain spatial perspective feeling picture. This is called a decentralized equilibrium diagram. (5) plane repeat picture. There is almost no difference in the size of the theme image. Evenly dispersed or neatly arranged. A picture that produces a repetitive effect is called a plane repetitive picture. ⑥ Contrast symmetrical pictures. The picture is similar to symmetry, but it presents a patchwork contrast relationship (that is, poor contrast), so it forms a bright contrast picture, which is called contrast symmetry picture. ⑦ Balance the picture. The main image is in one corner of the picture and the auxiliary image is in the corresponding other corner. This is called a balanced diagram. ⑧ Central easy map. The center of the picture is relaxed, leaving a lot of blanks, and the images are scattered outside the center, which makes people daydream. This composition is called a central relaxation diagram. What are the text arrangement skills of product posters? Font selection
There are many styles of fonts, just like smells and sounds, which contain different emotions, meanings and associations. If inappropriate fonts are used in the poster, the effect of information transmission will be greatly reduced, or even become invalid information, affecting the conversion rate.
① Consumers and users of automobiles, razors and game equipment. Mainly men. The poster design of their products can be based on the rough and tough characteristics of men, and choose fonts with thick strokes and strong strokes, such as square, thick, black, simple, Chinese and simple.
② Consumers and users of women's clothing, jewelry and skin care products. Mainly women. The poster design of their products can be based on the characteristics of elegance, softness, exquisiteness and fashion of women. , you can choose a font that is slender, curved, beautiful and changeable.
Promotional products usually need to convey very excited and intense emotions to users, which coincides with the strong impulse and excitement of male characteristics, so a large number of masculine fonts are used in promotional posters, which are heavy and conspicuous.
(4) According to the characteristics of children's cuteness, fun, roundness, liveliness and naughtiness, posters of infant products can choose cute, rounded strokes, playful and irregular fonts.
The consumers of literary clothes, jeans and other products are mainly young people with strong literary atmosphere. The poster design of their products can choose handwritten, retro and elegant fonts according to the characteristics of comfort, quietness and longing for slow life.
Character arrangement and combination
(1) readability of text. The main function of writing is to convey all kinds of information to the public. To achieve this goal, we need to consider the appeal effect of words and give people a clear visual impression. Can be staggered, pay attention to the different color changes of the text and some stroke changes.
(2) Different materials of the text. Combining different backgrounds and products advertised, we can design different materials for the main title text.
③ The color block is superimposed on the bottom of the text. By superimposing color blocks with different shapes and colors at the bottom of the text, the text is more prominent. When the color of the text is too similar to the background, this method can be used to prevent the text from blending into the background.
(4) line decoration. By appropriately adding some lines to the copy part, we can increase the attention of the text, and also make each part of the text clear and clear, with distinct functions.
What are the text arrangement skills of product posters? Global Ivy Bian Xiao will share them with you for the time being. If you are interested in website design, page layout and image processing, I hope this article will be helpful to your study or work. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.
Find a corporate service and go to Pig Bajie. Com, delivery, acceptance and payment.