Following Huangpu District's proposal to establish the first domestic gold and jewelry business functional zone, the construction of Shanghai International Liquor Business Functional Zone in Hongkou District was officially launched in the middle of 20 1 1. The first batch of wine merchants from nine Portuguese-speaking countries and regions such as Portugal, Brazil and Angola signed contracts to settle in the Shanghai Wine Culture Exhibition Center under the business function zone. Liu Boying, head of the Shanghai International Liquor Business Functional Zone and director of the Shanghai Wine Culture Exhibition Center, said that Shanghai has accounted for more than 60% of the country's port wine imports, which has great radiation to the domestic market.

According to Zhang Xinsheng, deputy director of the Municipal Commission of Commerce, Shanghai International Liquor Business Functional Zone is located in the middle of Sichuan North Road in Hongkou, starting from Dongbaoxing Road in the north, Wusong Road in the east, Tanggu Road in the south and Henan Road in the west, with a total area of about 1.5 square kilometers. Relying on the mature business environment in the middle section of Sichuan North Road, the functional area will strive to build a multi-functional business service platform integrating wine display, wine trading, wine tasting, information release, inspection and testing, professional training and cultural tourism.