Buyers already have certain professionals in Europe, and they are very sensitive to fashion. They have a very good eye to decide what to sell in the mall next season. They have excellent judgment, clothing taste and understanding of consumers and markets. At the same time, they are also very familiar with statements and finance. Behind the glamorous, there are also high-intensity jobs. Of course, their salary is very high. Fashion buyers must be rational and creative, know how to balance cost and budget, and can finish it within the specified time.
For fashionistas, it is necessary to become a fashion.
What a perfect thing the buyer should be! 24 hours, watch luxury goods that will drive you crazy, pay attention to the clothes and accessories of models or celebrities, and turn your hobby into a job, killing two birds with one stone.
Introduction to fashion buyers
Buy suitable designs for enterprises or brands and produce them into finished products by factories, or directly buy suitable finished products and sell them in the sales channels of enterprises, thus making profits. Professionals engaged in this kind of work are called buyers. According to the actual workflow of international buyers, combined with the current situation of domestic clothing market, this paper puts forward the introduction of buyer model and the ending method in the face of this situation.
The job of a fashion buyer:
(1) Be very familiar with fashion, fashion rules, fashion consumption and market, and predict the future fashion with sensitive and forward-looking eyes;
(2) Pay attention to the display and sales of the store, whether the display conforms to the main push of this season, and whether the sales data is directly proportional to the order volume of various products this season; Rationally analyze the market data and get the sales forecast and order quantity for the next quarter;
(3) Be familiar with the fabric and fashion of clothing, the key points of clothing design, processing technology, process and cycle, etc.
(4) Looking for excellent purchase channels; Buy the right goods in the right quantity at the right time;
(5) Organization and coordination: communication and coordination with various departments, cargo scheduling, etc.
Status of fashion buyers:
For an enterprise or a brand, the buyer is the key to the success or failure of the business. The goods that dominate this season and next season are the creators of corporate or brand profits. In China, the earliest buyer model is in Hong Kong, and the buyer system in Lane Crawford has always been loved by the middle class in Hong Kong. In recent years, Lane Crawford entered the China market, letting everyone know the form of the buyer's department store system, and the shopping tasks of different business forms are also different, such as large retailers, chain stores, boutiques and so on. In China, the profession of buyer has only been established in recent years, and enterprises often can't find suitable candidates.
Fashion BUYER
Buyers already have certain professionals in Europe, and they are very sensitive to fashion. They have a very good eye to decide what to sell in the mall next season. They have excellent judgment, clothing taste and understanding of consumers and markets. At the same time, they are also very familiar with statements and finance. Behind the glamorous, there are also high-intensity jobs. Of course, their salary is very high. Fashion buyers must be rational and creative, know how to balance cost and budget, and can finish it within the specified time. In China, the earliest buyer model is in Hong Kong, and the buyer system in Lane Crawford has always been loved by the middle class in Hong Kong. In recent years, Lane Crawford entered the China market, letting everyone know the form of the buyer's department store system, and the shopping tasks of different business forms are also different, such as large retailers, chain stores, boutiques and so on. In China, the profession of buyer has only been established in recent years, and enterprises often can't find suitable candidates.
Career prospects
Employment directions include: international brand buyers, commercial center buyers, establishing brand collection stores, acting as clothing brands, brand product managers, brand promotion directors, brand managers, fashion designers, fashion stylists, purchasing consultants, and establishing purchasing studios for service enterprises. ...
Commercial center buyer
Expand goods suppliers, negotiate cooperation agreements, collect fashion information, summarize and analyze, and put forward constructive suggestions; Combining with fashion trends, purchasing fashionable products, controlling costs, choosing styles and budget quantity, this paper analyzes consumers' consumption habits and puts forward new product research and development ideas.
International brand buyers
When the brand launches the latest series of designs every quarter, the brand buyer should make a survey according to the consumer groups in the region and decide the purchase quantity. Their misjudgment directly led to the backlog of goods.
Li Chuang brand jihe branch
With the eyes of fashion buyers and the ability to control the market, we will collect designer works that will be welcomed by people all over the world, and collect fashion clothes with fashion taste and cutting-edge design from all over the world for fashionistas who love fashion and pursue individuality. Supplier selection, evaluation, communication and procurement, sample garment development and order management, tracking delivery date and delivery plan, tracking all aspects of contract implementation and controlling quality.
Clothing brand agent
After professional local market analysis, investigation and accurate grasp of fashion trends, we choose agents suitable for the local market demand, and introduce the most suitable styles into the local market with the excellent judgment and artistic vision of fashion buyers, thus winning the greatest market return.
Brand product manager
Overall planning and deployment of brand commodity management, sales and delivery; According to the data of commodity inventory, analyze, evaluate and formulate commodity adjustment strategies. Formulate commodity procurement plans, implement supplier management and contract negotiation, and supervise the implementation of contracts. According to the product positioning strategy, this paper puts forward specific suggestions for marketing and promotion of a series of products.
Brand promotion manager
The planning, organization and implementation of brand promotion activities and the maintenance and management of brand image can keenly capture all kinds of information beneficial to brand promotion. Grasp the latest international and domestic fashion trends, with keen market insight, planning power, judgment and decision-making power; Product display, color matching, product combination, display props, packaging, posters, company VI and other brand image control planning, writing brand DM directory manual copy.
Costume designer
Excellent knowledge of fashion aesthetics, able to grasp the latest market fashion aesthetic trends. Responsible for the collocation and integration of finished garments, and make necessary product descriptions for the collocation of goods. Understand marketing and consumer psychology, and have a good practical ability in the use of clothing styles, colors and fabrics. Rich experience in brand design and development, keen sense of fashion, strong design creativity and strong market insight.
Brand public relations manager
Submit the report on public relations activities of brand promotion and make suggestions on the overall market strategy, provide public relations support such as customer development, promotion, alliance and business development, and be responsible for the planning and implementation of large-scale brand public relations activities and the selection of large-scale cooperative units.
Costume designer
Accurately grasp the popular elements, very creative. Responsible for product planning, grasp the overall product design style and positioning of the brand. Familiar with new product development process, able to put forward design scheme according to market trend and brand demand, and complete product creativity and design work according to design scheme and design concept; Optimize product development process and workflow; Can accurately grasp the market popular information and international women's fashion trends, familiar with the characteristics of clothing technology and various flour accessories.
Director of clothing procurement
Familiar with new product development process, able to put forward design scheme according to market trend and brand demand, and complete product creativity and design work according to design scheme and design concept; Formulate the development strategy of each clothing category supplier.
Track and analyze the overall situation of the company and the goods in the terminal single store in time; Create a benign competitive atmosphere for suppliers
Procurement consultant
With keen insight into fashion trends, years of research and analysis on the market and experience in market operation, we provide professionals with clothing product line structure, annual and quarterly clothing collocation purchasing plan, marketing focus, display collocation planning, etc.
Caimai studio
We have an experienced professional fashion buyer team structure, which is a professional team providing product procurement and brand planning services for clothing brands.
How to become a fashion buyer?
Many people think that buyers are working while traveling around the world. In fact, the real buyer bears a great responsibility. The success or failure of shopping determines the profitability of the store, the delivery time plan determines the time to market, and the accuracy of the style determines the trust of consumers ... The following are the necessary conditions for buyers.
First, have a keen sense of fashion.
This is the most basic condition for being a fashion buyer.
Second, there is a certain overall planning ability.
In the purchase process, price is an important determinant. Take Xidan and Guo Mao as examples. The former attracts mostly young people, while the latter attracts mostly white-collar workers or even gold collars. Therefore, when shopping, we should make different shopping strategies for different stores. In addition, according to the price of products, we should make different purchase quantities and types to predict the profit rate of such goods.
Third, accurately analyze the market.
Consumers at home and abroad have different consumption concepts and ideas, so they can't blindly pursue foreign fashion. For example, Westerners like plain colors, while China people like bright colors. Another example is GUCCI, which is printed with LOGO. China people are interested and charming, but Europeans are the opposite. Therefore, buyers should not mix personal likes and dislikes when purchasing, and there is no so-called "shopping pleasure".
Fourth, make an accurate prediction of the future epidemic situation.
It is an important way for fashion buyers to predict the next season's popular information and get inspiration by visiting the high-end ready-to-wear releases of the world's top brands in major fashion weeks. Buyers will send relevant information back to headquarters every day and adjust popular models in time, so its product style will be relatively ahead of other brands.
5. Have certain physical and psychological endurance.
Fashion buyers with superficial scenery have a considerable workload. Fashion buyers are usually "trapezes", and they often have to travel around the world frequently, selecting goods, conducting business negotiations and communicating with all parties. The work pressure is very high.
Fashion BUYER
The most admired occupation of shopaholics—
However, fashion buyers are not just brilliant flowers. People can see the beauty of flowers, but the suffering and twists and turns are often ignored. If designers are inventors of excellent ideas, they plant wonderful seeds on boring land and then blossom and bear fruit; Then fashion buyers are collectors, and it is entirely up to them to find out whether this fruit will become a popular food.
Although you can go in and out of major fashion week shows in Europe, you can sit in the front row.
Row, talk and laugh with celebrities, rich women and dignitaries, and then take an intercontinental flight to the luxury tent of New York Fashion Week overnight to attend the press conference of a cutting-edge designer. But if you think this is the life track of a fashion buyer, you are all wet.
Let's talk about the unknown "fashion buyers" in China. They want to localize much more things than foreign buyers. For example, they may not really be in close contact with local designers in China, because, you know, usually in those gorgeous designer release shows, they are frontier agents in all regions, large and small. They usually don't pay much attention to the clothes on the catwalk, and various sales policies occupy their brains. For them, it is not so much creativity as business; On the other hand, it is a variety of leading guests. They often don't know enough about the afterlife under the bright lights. They see beautiful things. As for why wonderful things are not paid attention to, it is a good communication field for them. Be a fashion
When the social significance and public relations value of the show is far greater than the clothing product itself, the absence of the buyer becomes an inevitable result.
China "fashion buyer" shoulders the mission of "buyer". In addition to paying attention to what customers need and what is popular in the market, they often need to be responsible for "getting goods". Since there is Chinese fast fashion, the emergence of Chinese fashion buyers will not be too unexpected. They wear fashionable but not necessarily gorgeous clothes, and the places they go in and out must be the places where the trend is most likely to cover the public, such as Guangzhou Thirteen Lines, Baima and Zhanxi. Besides, the biggest difference between them and foreign fashion buyers may be that they don't decide what is popular, but they often influence the development of fashion in China.
The greatest designers are not necessarily good buyers. People can tolerate all kinds of designers, label them as creative or absurd or amazing, and then forgive them, just because in people's minds, design is a purely emotional and passionate business. On the other hand, buyers are passionate about design and empathize with all kinds of ideas.
At the same time, they also need a rational thinking framework. In the field of professional buyers, who are the types of customers and who are they open to?
Buy's plan and budget are enough to crush cool guys and girls who have no feeling for numbers. In this world, there are only a handful of people who can combine passion and reason seamlessly, and there are only a handful of excellent buyers. They can bring unexpected surprises, so as fashion buyers in China, they still have many tasks to shoulder.