The so-called gift company is a specialized company whose main business is to provide gift services. No matter whether it is a business or an individual, no matter what kind of gift you need, as long as you tell the gift company your requirements and usage occasions, the relevant personnel will recommend the appropriate products to you. Of course, in order to highlight some important factors, gift companies can also print relevant words or signs on gifts according to the needs of customers, and act as publicity advertisements while making gifts.
Is the gift company easy to do now?
First, it depends on the internal operation of your company. Why do you say that? The gift industry matured late, but developed rapidly. Because it has market demand and huge space, ordinary things may be packaged as gifts. In addition, people all over the world still have immeasurable space to strengthen this gift awareness. Gifts have their own meanings, from conveying affection to household tools and gifts, which shows that they are very popular.
Business scope of gift company
1, business gifts
Business gifts refers to the gifts used by enterprises or groups to conduct business exchanges and strengthen cooperation and contact with foreign countries. The recipients in business gifts are mostly external enterprises, groups and individuals, aiming at mutual assistance, cooperation and win-win situation, so the demand for values and cultural characteristics is obvious.
2. Conference commemorative gifts
Conference present refers to the gifts used by government agencies, enterprises and institutions for various meetings, anniversary celebrations or annual commendation. Conference present's recipients are generally internal employees, enterprise groups and conference guests. In addition to meeting exchanges, the organizers also want to take this opportunity to express their concern and blessings to the participants.
3. Welfare gifts
Welfare gifts are also called welfare goods. Welfare refers to gifts used by enterprises or groups to carry out internal corporate culture activities, enhance internal relations, enhance employee loyalty, or understand internal corporate culture. The recipients are employees in the enterprise, mainly expressing gratitude and concern.
4. promotional gifts
Promotional gifts refers to the gifts given to consumers by enterprises to promote products, increase product sales, spread brands and enhance brand loyalty. The donee is the consumer of the enterprise's products or services; For the purpose of promotion, value-added and brand communication; There is an obvious demand for expressiveness or persuasiveness and customization of gifts.
Business model of gift company
1, gift wholesale mode
The principle of the gift wholesale model is very simple, which is basically the same as other commodity wholesale models. The operation of the gift wholesale mode needs greater financial support. Generally speaking, a relatively large gift wholesale company can almost cover more than 50% of the gift wholesale business in local provinces, and even have a higher proportion. So at present, almost every province will have such large-scale gift wholesale enterprises, with different scales and quantities, and the popularity of the Internet. Now most people can find out the details of this company through the internet, so don't worry too much.
2. Gift agent mode
The operation mode of gift agent is not much different from the above. The difference is that the wholesale operation mode of gifts can operate thousands of gift varieties at the same time, while the operation mode as a gift agent will not operate too many gift varieties at the same time. Generally speaking, at least one or two gift companies can act as agents for products, and many can act as agents for products of dozens of gift companies, which is related to the scale and development direction of gift agencies.
3. Office operation mode of gift company.
There are many powerful large gift companies in coastal areas and Jiangsu and Zhejiang provinces. The operation of these gift companies not only radiates to the local gift market, but also radiates to other parts of the country, setting up offices or branches in other places and conducting business activities in the mode of gift company branches or gift company offices.
4. Operation mode of gift trading company
The operation mode of gift trading company belongs to the relatively high neutral price among the operation modes of gift companies, and it is also the most existing operation mode of gift companies in the market at present. Such enterprises do not need to be product agents of other gift companies, nor do they need to set up inventories for products of other gift companies. They only need to ask customers for gift design, gift planning, gift raw material ordering, commissioned production and so on when there is a gift order. Because quality problems often occur in the gift industry, customers prefer to order products through local gift companies, so there will be a large number of gift trading companies operating all over the country.
How do gift companies do well in peak season sales?
Take craft gifts as an example. First of all, consider the cost factor. The peak season of an industry will drive the fluctuation of the whole production chain cost, the most prominent performance is in the cost of raw materials. Therefore, when communicating with customers, it is very necessary to let customers know about the market, and to judge the price lightly is to seek truth from facts. Under the condition of ensuring no compensation, try to complete the cooperation with customers as much as possible and do one thing as well as possible, so that it will be less concerned.
Secondly, the procurement cycle can not be ignored, many customers are enterprises or institutions, and general activities are concentrated in a period of time. Suddenly, when the production cycle of many customer orders is concentrated in a time period, the production capacity is limited, which may affect the customer's receiving time. Therefore, when customers make inquiries, they should introduce the product production cycle. For example, the production of crystal trophy series usually takes a week. Let customers prepare in advance and assist customers to realize product model and style when appropriate. Let customers decide early, save time and fully guarantee the procurement cycle. At the same time, we should prepare some production channels to support the peak season workload as much as possible.
Third, the busier you are, the more you can show a sales and service attitude, which is very important and also a manifestation of a company's corporate culture. No matter when, the service attitude will never be discounted. In the face of the peak season, the word "urgent" often appears in both the sales staff and customers of the company. Therefore, in this case, as a gift salesman, first of all, don't let yourself be confused, be calm, and pay attention to the way of communication with customers. The most important thing is to give customers a sense of finding the right one, so that customers don't have to worry and have solutions. Then slowly understand the customer's problems and then solve them one by one.
Service quality of enterprises. Most customers make orders, but what they actually do is a feeling. The better you make him feel, the more likely the customer will pay for you. Gift companies need to provide customers with perfect gift solutions. According to the needs of customers and the purpose of making orders, it provides information support such as design draft and product recommendation, which is the service provided in the early stage.
How do gift companies develop their business?
1. How does the gift company run its business?
Make a database, separate the target customers in each region, and then conduct marketing, analyze the gift demand in each region, and judge which customers will need your company's products and will be the target customers you want to cooperate with. These must be clarified. Finally, publicize your target customers, show your company's comprehensive strength, corporate culture and cooperative reputation, and let customers know about you. When customers think that cooperation with your company will bring him value and business opportunities, they will naturally choose you.
2. How do gift companies find big customers?
There are two main types of customers of gift companies, one is the dealer and the other is the end customer. We can participate in national or local gift exhibitions to get customers, and we can also go to some gift websites.
3. How do gift companies find sources of goods?
(1) You can find your favorite gift manufacturers in various gift exhibitions every year, such as Shenzhen in April and 10, Chengdu in June, Beijing in March and Shanghai in August.
(2) You can also find partners through the Internet, such as Alibaba platform.
(3) Through on-the-spot investigation, such as Yiwu trinkets market.