The controlling shareholder of Winsome Jewelry is Riyue Group, while Laofengxiang evolved from Shanghai Laofengxiang Jewelry General Factory.

Lao Fengxiang is a jewelry brand with a history of 100 years, mainly engaged in gold, silver, jewelry, diamonds and so on. Its business philosophy is "* * enter * * * win * * * enjoy", and it has a complete industrial chain and diversified product lines.