Creative Mother's Day Activity Planning Scheme 1 I. Activity Background
In order to better convey the emotional culture of xx, enhance consumers' impression and memory of "xx jewelry" and promote sales with brands, this activity plan is specially formulated. With the help of the event "Mother's Day", the concept of "Mother's Day" is spread in the name of "xx Jewelry" to remind the target consumers to pay attention to "Mother's Day", trigger their celebration of "Mother's Day", and make "Mother's Day" penetrate into the emotions of the target consumers, thus achieving the marketing purpose of improving brand awareness and increasing the named purchase rate.
Second, the purpose
1, send a sincere blessing to all mothers in the world.
2. Promote the sales of xx store products.
3. Carrying the brand mission of xx brand "I express all kinds of feelings"
4. Inherit the traditional concept of marriage and establish the market position of the first jewelry brand in xx jewelry wedding market.
Third, the theme
Thanksgiving mother, jewelry love!
Fourth, the target market
Cater to the psychology of target consumers and meet emotional needs.
The target population is people between the ages of X and X who hold middle and senior positions in enterprises. Because of busy work, I usually spend less time with my family, especially with my parents, so there is a common knot of "repaying the kindness of parenting", which can trigger their potential emotional needs.
Verb (abbreviation of verb) I-word duration
X month x day -x month x day
Activity of intransitive verbs
1. All customers who visit xx jewelry store during the event will receive a carnation.
2. If you spend more than xx yuan (discounted price) in xx jewelry store, xx wedding photo studio will take a set of wedding photos for your parents free of charge (implementation method: you can design a simple wedding photo series with a local wedding photo studio, named "Love for Mom". )
3. Mothers who have been married for more than X anniversary will receive a beautiful gift of xx jewelry with relevant certificates. (places are limited while stocks last), and you can also enjoy the discount of X.
Seven, publicity methods
1, "Mother's Day" content banners are hung on the main streets of the city.
From X to X, in the name of "xx jewelry", banners were hung in high density on the streets with large traffic in urban areas, reminding everyone to pay attention to "Mother's Day" with sensational language, forming a strong festive atmosphere.
2. Send a "Mother's Day" family message; Send the activity content by SMS.
From X to X, in the name of "xx Jewelry", we send a wonderful message of "Mother's Day" to new and old customers of "xx Jewelry", reminding consumers that X is "Mother's Day" and impressing consumers with emotional communication. Send the activity content by SMS on X, X and X, and inform the target consumers of the activity content of "xx Jewelry" from X to X, and the main place to carry out the activity.
Creative mother's day activity planning scheme 21. Activity background
In May, the sun is shining and the warm wind is blowing gently. It is because in this season of family harmony, we once ushered in "Mother's Day". Mother, what a sacred and pure word, calling mother is the purest and most touching original treasure. That is our deepest cry to our mother. Many people often don't know how to express their love for their mother. Maternal love is the greatest love in the world. In such a festival, we hope that people can slow down their lives, join us and be grateful to their mothers.
Second, the name of the event
Love spreads all over the world, so be grateful for Mother's Day.
Third, the organizer
General branch of pharmacy department
Organizer: Communist Youth League Committee of General Branch of Pharmaceutical Department
Target audience: all members of the general department of pharmacy department.
Fourth, the activity time
May 8(th)
Verb (abbreviation for verb) activity place
Pedestrian street, street and densely populated place (Shuanghui Square)
Activity flow of intransitive verbs
1, preparation work
A, contact the store as a sponsor
Do a good job in propaganda
C. Arrange members' tasks in advance.
D, take care of everything, the reporter of the school newspaper comprehensively records the activity process and makes news materials.
2. On the day of the event
A.meet in front of building 4 at 8: 00 a.m.
B, roll call to announce the activity discipline and start.
C, take the child to say hello to the mother, send blessings, and the mother will be quick.
D, give the flowers to the children and let the children give them to their mothers.
E, beautiful mother is taking pictures in the street.
3. Later activities.
A. the person in charge of the activity.
B, develop the photos and publicize them.
C. participants write activities.
Seven, the required items
20 volunteer hats and 20 flowers; Camera1; 1 side league branch flag.
Eight. Calculation of funds
Flowers sponsored by sponsors, banner 100 yuan. (for sponsorship)
Nine. Details and requirements
1. Participants are dressed neatly and behave in a civilized manner.
2, listen to the arrangement, pay attention to safety.
Creative Mother's Day Activity Planning Scheme 3 I. Activity Purpose
May 9 this year is Mother's Day. In order to take Mother's Day activities as a continuation and extension of school gratitude education, the school takes Mother's Day as an opportunity to educate students on their sense of responsibility and behavior habits.
Second, the activity objectives
Let students learn to respect and care for their elders, and know how to know, be grateful and repay kindness. Cultivate language expression ability, practical ability and comprehensive application ability.
Third, the theme of the event
Honor parents and be grateful to others.
Four. Activity arrangement
1. Observe the examples of mothers who respect the old and love the young and work hard to understand the ordinary and great mothers in life.
2. Help my mother wash clothes once; Sincerely say "I love you" to my mother! ; Wash your mother's feet once; Perform a program for mom.
3. Record family files: Every mother remembers her children's birthdays, hobbies and important days every other day, and how many children know their mothers' birthdays and hobbies? Record your mother's birthday and hobbies, keep them in mind, and give your mother an unexpected surprise from time to time!
4. Make a "My Study Plan" for the second half of the semester to give my mother a rest assured:
To repay my mother's love, it is important to learn to stand on my own feet as soon as possible and help my mother share what she can, so that my mother will never worry about me again. Write down my little plan of self-reliance here! Say to mom: mom! Don't worry! These things don't need you to worry about me anymore!
5. Collect five famous motherly aphorisms.
6. A class meeting will be held on Monday with the theme of "Honor your parents and be grateful to others".
Verb (abbreviation of verb) activity requirement
1. All squadrons attach great importance to it: we should take this activity as an opportunity, carefully organize and arrange it reasonably, and vigorously carry out students' gratitude education activities.
2. Strengthen publicity: After the plan is issued, each class should study hard and convey the requirements and contents of the activity to each student.
3. Pay attention to practical results: We should carry out this activity in an all-round and multi-level way. On this basis, we can further extend the connotation of gratitude activities, educate and guide students to learn to actively thank and care for others, learn to live in harmony with classmates, understand the hardships of parents and teachers, know how to help others and give back to others, cultivate a grateful heart and be a grateful person.
Creative Mother's Day Activity Planning Scheme 4 Activity Time:
20xx year x month x day
Activity purpose:
Through activities, we can enhance the feelings between students and female elders, and guide students to learn to be grateful and express sincere feelings.
Activity content:
1, give you the sweetest kiss.
Activity level: level 1-3.
Responsible person: Qiu,,.
Activity content: The class teacher organizes and mobilizes students to give a sweet kiss to the female elders around them on Mother's Day to express their gratitude to them.
Activity requirements: On the basis of widely organizing all the students in each class to participate, please ask parents to cooperate with the camera to leave a kiss moment. After returning to school, each class will select five photos (electronic drafts), named after the students' names and classes, and uniformly package them and send them to Wang Yuzan of the guidance office. Circulate it in the hall.
What I want to say most is for you.
Activity level: level 4 or 5.
Person in charge: Li Chunlei, Wang Yu.
Activity content: The class teacher organizes and mobilizes students to write down what they want to say but never say on Mother's Day, and read it to the female elders around them.
Activity requirements: On the basis of widely organizing all students to participate, each class will select 8 excellent words and send them to the teaching hall for display, and the rest will be posted on the velvet edition of the class. The school will distribute paper uniformly.
3. Give you the warmest hug and the sweetest kiss.
Activity level: level 6
Person in charge: Sun Yan
Activity content: The class teacher organizes and mobilizes students to give a warm and powerful hug and kiss to the female elder on Mother's Day to express their sincere feelings for the female elder.
Activity requirements: On the basis of widely organizing the participation of all students in each class, parents are invited to cooperate with the camera to leave the moment of giving hugs and kisses. After returning to school, each class will select 3-5 photos (electronic drafts), named after the students' names and classes, and send them to Wang Yuzan of the guidance office in a unified package. Circulate it in the hall.
Activity organization:
The director of the brigade and departments at all levels.
Activity principle:
It is effective and requires students to have sincere feelings.
Creative mother's day activity planning scheme 5 I. background and purpose of the activity:
Maternal love is the eternal theme of human beings, and we give it too many interpretations and connotations. There is no thrilling historical epic, no stormy waves. Motherly love is like an affectionate song, melodious and melodious, singing softly and whispering softly ... When I think of my mother, my depressed ambition will turn into high fighting spirit; When I think of my mother, wasting time will become great pride; When I think of my mother, the wandering wanderer will sprout the desire to go home; Thinking of my mother, my wandering heart has found a home! On Mother's Day, pick up the pen in your hand and write something or do something for your dear mother. Let's describe growth and describe the mother in our hearts; Let's pay attention to women and our great mother together. Through activities, we can enrich campus cultural life, pay attention to women, relive the growth process and be grateful for great maternal love.
Second, the theme of the activity: "Motherly love is boundless" essay.
Three. Activity time: May 4th, 20xx to May 22nd, 20xx
Four. Target audience: all students of Qufu Normal University.
Verb (short for verb) activity:
Theme essay: "Boundless Motherly Love"
The purpose of intransitive verb activity:
Use simple language and touching details, and use ordinary and shining ways to record people and things in your life that touch others, warm the society and promote maternal love.
VII. Instructions for registration:
(1) The genre of the work is not limited, it must be original, and the number of words is about 1000 words.
(2) Send the work to the mailbox, indicating the name, department, class and telephone number.
(3) Submission time: May 4th, 20xx to May 22nd, 20xx.
Eight, activity ideas:
(1), preparation work
Give priority to publicity and public relations, focus on publicity, carry out all-round packaging publicity according to the instructions of the school youth league Committee and the student affairs office, and use all available conditions to promote community culture; Public relations is mainly to contact school leaders, newspapers, student associations, etc., as well as to carry out specific public relations planning and contact sponsors.
The following are the main points of preliminary work.
1, the Preparatory Committee was established;
2. Source of funds: commercial sponsorship+membership fee distribution;
3. Sponsoring contacts and negotiations;
4. Contact various news media, campus radio stations, and various network publicity contacts (such as publishing news on the campus network). ) and plan physical publicity programs (including posters, notices and other physical publicity);
(2), essay activity
The following will introduce the activity flow in detail. The focus of work in the activity is organization and coordination, and each group has its own responsibilities. Specific activities are the responsibility of specific personnel. Each activity leader and the activity leader summarize the daily work progress, which is regularly summarized by the secretary group and reported to the general manager every day. Every three days, all members of the working group will hold a short meeting, so that each group can understand the progress of other groups and then understand the progress, and correct the problems that will arise in time.
Creative Mother's Day Activity Planning Scheme 6 May 9, that is, the second Sunday in May of 20xx, is Mother's Day. In order to cultivate students' sound personality, inherit the traditional virtues of the Chinese nation, condense and enhance the good moral fashion of filial piety, give play to the excellent traditional gratitude education function of our school, and further cultivate students' labor concept, our school launched a series of activities on the theme of Thanksgiving Mother's Day. The specific matters are hereby notified as follows:
I. Purpose of the activity:
1, understand the origin of Mother's Day and know the greatness of maternal love; Know how to cherish family ties and enrich students' emotional world. Let the students know that everyone's growth can't be separated from the kindness of parents' upbringing. "Gratitude" is a kind of attitude towards life and the minimum accomplishment and moral standard of being a man.
2. Enhance students' sense of gratitude, enhance students' sense of social responsibility, cultivate a healthy mentality, shape a sound personality, and learn to be grateful. Improve students' self-care ability, form good work habits and correct students' work attitude.
3. Let students understand their parents' hard work, learn to care about others, and actively do some housework within their power.
Second, the activity content:
1. Next Monday (May 6th), we will give a speech under the national flag to mobilize all the staff to announce our school's "Thanksgiving Mother's Day" activity plan.
2. The school organized a poetry and prose recitation contest for Thanksgiving and Mother's Day. Each class held a preliminary contest in the class and selected contestants to participate in the school competition.
3, the class to carry out the "four one" activities. Namely: hold a thanksgiving theme class meeting for parents. Through the theme class meeting, let students realize that our growth can not be separated from the kindness of our parents, and let students realize that gratitude is the traditional virtue of the Chinese nation; Write a letter to your parents to express your gratitude to them, and you can boldly say something to your mother that you are usually embarrassed to say. Help my mother do something within her power (such as washing clothes, cooking, mopping the floor, washing feet, etc.). ); Carry out a Thanksgiving card making activity: make a Thanksgiving card for parents, say thank you to parents, say thank you for your hard work, and send a greeting.
Three. Activity requirements:
1. Pay full attention-all classes should take this activity as an opportunity, carefully organize and make reasonable arrangements, and vigorously carry out students' gratitude education activities.
2, strengthen guidance-the class teacher should according to the requirements of this scheme, combined with the actual class, conscientiously do a good job in guiding the activities, guide students to prepare for the division of labor in the theme class meeting in advance. After the activity, each class selects 10 cards to participate in school evaluation and make exhibition boards.
3. Pay attention to practical results-each class should further extend the connotation of gratitude activities on the basis of this activity, educate and guide students to learn to take the initiative to thank and care for others, learn to live in harmony with classmates, understand the hardships of parents and teachers, know how to help others and give back to others, cultivate a grateful heart and be a grateful person.
Creative mother's day activity planning scheme 7 activity purpose:
In order to further strengthen students' ideological and moral education and carry forward the traditional virtues of the Chinese nation to honor their parents, on the occasion of Mother's Day (May 9) of 20xx, our class will carry out an educational activity with the theme of thanking mothers, aiming at cultivating children's cultivation education through this activity, so that children can understand the difficulties of mothers in their own growth; Let children understand, care and love their mothers, learn to be grateful and cherish family ties.
Activity theme:
Thanksgiving mother, happy family.
Activity time:
On the afternoon of May 6th.
Location:
Class four classroom
Activity content:
First of all, all the children say a blessing to their mother: mom, you have worked hard, and I love you forever.
Second, parent-child game: "Mom, don't worry, come with me."
Rules of the game: At first, the mother blindfolded herself and prepared the game with the baby. During the game, after hearing the "start" command, the baby helps his mother reach the finish line. Babies should remind their mothers to lift their feet or bow their heads over obstacles and move on. After crossing the finish line, ask your mother to sit in a chair and help her to rub her back. After that, end the game. The teacher concluded: No matter what difficulties you encounter, you should face them with your mother, no matter how long, you should walk with your mother.
Third, all the children sang songs for their mothers, "Only a mother is good in the world" and "My Good Mother".
Mother and child hug for three minutes (in the song) to end the activity.
Four. Extension of activities:
1, with "Mother's Day" as the theme, let children observe their mother's activities for one day and share them with teachers and classmates after coming to the park.
Remember your mother's name and birthday.
End of activity:
Happy Mother's Day to all mothers.
Creative Mother's Day Activity Planning Scheme 8 In order to enhance the visibility and reputation of the hotel and enhance the impression and memory of the target consumer groups on Mother's Day, the media uses "family ties" to package, calling on children to express their love and blessings to their parents, taking advantage of the situation, strengthening family responsibilities, feeding their mothers back and offering filial piety. On the occasion of Mother's Day on May 9th, we planned a special activity with the theme of "Thanksgiving for Mother, Eternal Motherly Love". Specifically,
I. Purpose of the event
1 to enhance brand awareness;
2. Improve the purchase rate and consumption of hotel target consumer groups;
3. Enhance the understanding and communication between the hotel and the public through activities, create news clues and expand external image publicity.
Second, the activity time
20xx May 10-8 (the second weekend of May)
Three. Target group
The target group of Mother's Day activities is fashionable white-collar women aged 25-45 and successful people who hold middle and senior positions in government agencies and enterprises. Because of their busy official duties or business, they usually spend less time with their families, especially their parents. The complex of "repaying the kindness of parenting" can trigger their potential consumption possibilities and emotional needs.
Fourth, the theme of the event
1, advertising theme: grateful mother, eternal maternal love!
2. Advertising words: There is one of the most beautiful voices in the world, and that is the mother's call. -Dante (Divine Comedy)
Verb (abbreviation of verb) activity content
1, giving carnation flowers: all women who come to the store for consumption on May 8, 20xx will be given a discount. Rooms are allocated by the front desk when customers register, by Chinatown Food City after customers sit down, and by the taste cafeteria after customers sit down, with mom's holiday greetings.
2. Weibo lucky draw: You can get a free buffet coupon worth 228 yuan by spending some photos in the store and @ Hotel Official Micro and 3 friends.
3. Birthday wishes: Any lady whose birthday is on May 8th can get a beautiful gift with her ID card. (Hotel coupon, Bayankala-Rhodiola series travel package with pure natural ingredients)
4. Ladies' Nutrition Menu: The Food and Beverage Department launched three nourishing dishes. Ladies who spend in the buffet can choose any dish for free.
5. Preferential reward: during the activity, the original price is 228 yuan, and the exclusive package for Mother's Day is XXX yuan. Chinatown Food City launched the exclusive Hong Kong-style afternoon tea package for Mother's Day.
Popularization of intransitive verbs
1, SMS group sending: Thanksgiving mother, maternal love is eternal! On May 8th, the Best Western Fortune Hotel launched the "Mother's Day Special Event", and all the ladies on their birthdays were given exquisite gifts! (sent on May 10) (implementation of market planning)
2. In-store POP: one in the lobby, one in front of the restaurant and one in the elevator on the first floor. (to be completed before May 5) (to implement the market plan)
3. Online promotion: After the online promotion of official Weibo and official WeChat, it will be warmed up on May 2nd, and a 7-day online lottery will be held on May 5th. Pay attention to the hotel official micro-merger @3 friends and send out a free buffet coupon every day. (Implementation of Market Planning)
4. Mainstream media (Straits Metropolis Daily, Southeast Express): May 10, May 15, soft-text reports before and after the event.
Seven. cost budgeting
Before may 8, the purchasing department will prepare the required items for purchase;
Before may 8, the food and beverage department will prepare the mother's day menu and purchase carnations;
Before May 10, the marketing planner will release the relevant promotion details to the hotel official micro and WeChat;
Before May 8, all departments should do a good job in training and publicizing the guests.
After the event, the marketing planner followed up in time and publicized Mother's Day activities in relevant media.