Hilsen Diamond Research Institute was born in 1999, and it is a leading enterprise in China's jewelry industry. For more than ten years, Haier Sen (Hengxin) Diamond College has always been engaged in the design and sales of various high-quality jewelry products in the spirit of pursuing the ultimate and continuous innovation, and has been committed to providing consumers with the ultimate products and perfect experience, which has profoundly and widely influenced the fashion life of Chinese people.
As a world-renowned leading enterprise in the diamond industry, Haier Sen Diamond Research Institute has established three brands: Hengxin Diamond Palace (HDP), I Do global wedding ring model and oohdear e-commerce platform to meet differentiated market positioning and personalized consumer demand. With a forward-looking big store business model, Hengxin successfully built a world-class diamond jewelry direct carrier-Hengxin Diamond Palace (HDP). All kinds of top diamonds with excellent quality have been carefully designed by the jewelry designers of Helson European Design Center and presented to the world with unparalleled top diamonds. Hengxin Diamond Palace has invested more than 100 million yuan in a single store, exceeding 1500 square meters in luxurious and elegant shopping environment and perfect and high-quality butler service, which even made the President of the South African Diamond Association, the global president of DTC and the former Prime Minister of Canada praise it as "beyond imagination". More than 100 jewelry organizations and institutions from more than 30 countries, including France, Italy, the United States, Japan, Switzerland and South Africa, and nearly 5,000 jewelry companies and brands visited the store, giving high praise to Hengxin Diamond Palace.
Beauty lasts forever because of love —— Haier Sen (Hengxin) Diamond Agency has been actively undertaking social responsibilities and enthusiastically participating in charity in China. The "china charity federation I Do Children's Fund" founded by Mr. Li Houlin, Chairman of Haier Sen Diamond College, takes "for love, I am willing" as its purpose, operates with a professional enterprise fund, and through free assistance and product charity sale,
Today, Haier Sen (Hengxin) Diamond Research Institute has not only created top-class jewelry in which successful people compete with stars and celebrities, but also won hundreds of industry highest honors from world authoritative certification bodies and consumer rights protection organizations such as "China's most valuable luxury brand" and "China's famous jewelry enterprise" by virtue of its strength, and has become a brand leader and industry pioneer in China's jewelry industry.
"Diamonds are God's gifts, and we are messengers"-Helson Diamond Institute will continue to provide consumers with products that realize their self-worth and truly beautiful brand experience, and promote the all-round development of diamond industry and culture.